Derek Berkey, founder of Invigor Medical, shares how he's building trust in healthcare through personal branding and consistent education while navigating an industry often defined by its worst actors. Through his transparent approach to complex telehealth and compounding topics, Derek demonstrates how showing up authentically creates meaningful connections and business opportunities.

• Grew from 1,000 to 6,000 LinkedIn followers in just seven months by providing value rather than trying to extract it
• Uses AI as a tool to amplify his voice while maintaining authenticity and adding his unique perspective
• Started career as a caregiver, witnessing healthcare challenges firsthand which now fuels his mission
• Emphasizes that healthcare interventions only work when combined with proper lifestyle changes
• Chose LinkedIn because it allows for deeper, more nuanced conversations about complex topics
• Creates content by finding interesting topics, researching deeply, and sharing surprising facts with practical applications
• Believes personal branding is essential because "people want to do business with people, not corporations"
• Recommends providing value and giving others a platform to share their expertise rather than flexing your own credibility

The line between authentic and artificial content has never been more significant. As digital platforms evolve, they're increasingly favoring genuine human connection over polished perfection—and savvy marketers and sales professionals are taking notice.

In this revealing conversation, we dive deep into why YouTube is now pushing authentic, educational content to the forefront while demoting AI-generated videos. This shift mirrors what we've been advocating through personalized video platforms like Medical Sales RX and Virtual Sales RX for years: humanity wins, every time.

We share practical insights about overcoming the fear of content creation, with a simple yet powerful approach to getting started: just pick up your phone and start recording. The most effective strategy? Talk about what your customers are struggling with and how you've helped others overcome similar challenges. No need for perfection—authenticity resonates far more than flawless delivery.

Discover how a simple, genuine personalized video can generate more responses than dozens of cold emails, and why subject lines like "I'm not some goofy AI generated bot I swear" are cutting through the noise of automated outreach. We also reveal exciting details about our upcoming Content Crib RX platform, featuring a revolutionary AI Co-pilot designed to enhance (not replace) your authentic voice.

Whether you're just starting your content journey or looking to refine your approach, this episode offers actionable strategies for building meaningful connections in an increasingly digital world. The future belongs to those who can balance technological tools with genuine human connection—and we'll show you exactly how to strike that balance.

Ready to transform your approach to content and sales? Listen now and discover why being real is your greatest competitive advantage.

What if you could fill your medical practice with exactly the right patients—the ones who need your specific expertise, bring you the most revenue, and achieve the best outcomes? In this eye-opening conversation with Seth Turnoff, founder of CMM, we discover how data-driven patient acquisition is revolutionizing healthcare marketing.

Seth takes us behind the curtain of his unique approach that combines demographic data (age, location, income) with psychographic insights (online behavior, app usage, purchase patterns) to target patients with laser precision. Unlike traditional marketing that casts wide nets hoping to catch anyone, CMM helps practices identify and connect with patients who truly need their services—like finding people over 50 who've recently purchased knee braces and use fitness apps to market joint replacement services.

The conversation shifts from Seth's fascinating journey (from rock drummer and music venue owner to healthcare marketing innovator) to practical insights about content creation. With over 1,210 consecutive days of LinkedIn content, Seth shares his structured approach to building an audience of ideal prospects—Monday maps showing potential patient populations, weekday educational content, and "Feral Fridays" that showcase his personality.

What makes this discussion particularly valuable is Seth's authenticity about marketing healthcare services. "Patients aren't looking for the solution," he explains. "They're looking for confidence." This perspective transforms how we think about connecting with patients, focusing on outcomes they desire rather than procedures we offer.

Whether you're a healthcare provider frustrated with marketing that doesn't deliver or a content creator looking to build a more engaged audience, this episode delivers actionable strategies for meaningful growth. Listen now to discover how data-driven marketing can transform your practice and connect you with the patients who need you most.