エピソード

  • 3 tools to stay focused, finish projects and feel calm, with Claire Emerson
    2025/10/06

    This week, Rachel and Lynne discuss essential strategies for enhancing freelance productivity with guest Claire Emerson. Claire, a freelance writer and project consultant, shares three key systems that can help you be more productive:

    • personal kanban
    • six-week project rounds
    • structured journaling

    She says these tools help freelancers manage tasks effectively, focus on personal projects, and reduce mental clutter.

    Claire also highlights the importance of setting clear, actionable goals and why she loves analog tools to maintain productivity.

    Connect with Claire through the following ways:

    Flourish Newsletter: https://peopleloveprojects.com/

    Free Course - Implement: https://peopleloveprojects.com/free-course/

    Free Kanban Challenge: https://peopleloveprojects.com/free-kanban/


    Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/

    Find Lynne www.lynnetestoni.com

    Find Rachel www.rachelsmith.com.au

    Rachel's List www.rachelslist.com.au


    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

    Episode edited by Marker Creative Co www.markercreative.co

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    40 分
  • Creating Inclusive and Accessible Content with Zoe Simmons
    2025/09/28
    This week, Rachel and Lynne explore the importance of creating inclusive and accessible content with award-winning journalist and disability advocate Zoe Simmons. Zoe shares her experiences with chronic illness and disability, discussing how these have shaped her career and advocacy work. Key topics include:
    • The significance of using accessible language
    • Practical tips for making content more accessible
    • The impact of lived experiences in storytelling
    Zoe also touches on managing multiple income streams as a freelancer and the challenges of ensuring fair compensation for lived experience and advocacy work. Connect with Zoe through her website: https://zoesimmons.com.au/ or LinkedIn: https://www.linkedin.com/in/zoe-simmons-7119a994/ Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/
    Find Lynne www.lynnetestoni.com
    Find Rachel www.rachelsmith.com.au
    Rachel's List www.rachelslist.com.au
    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.
    Episode edited by Marker Creative Co www.markercreative.co
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    30 分
  • How a services guide will attract clients, with Kendall Cherry
    2025/09/21

    This week Rachel and Lynne delve into the benefits of having a services guide with guest Kendall Cherry, founder of The Candid Collective.

    Kendall shares insights on:

    • What a services guide is
    • Creating and utilising a services guide to qualify leads, streamline the sales process, and protect creative energy
    • How a services guide can help build an email list
    • Why freelancers should be displaying their rates, even if your pricing can vary
    • The essential elements for a compelling services guide
    • Tips for incorporating authentic brand voice and storytelling

    Connect with Kendall through her website: https://candidcollective.co/

    or on LinkedIn: https://www.linkedin.com/in/kendall-cherry/

    Sign up for her newsletter via: https://wallflowerfridays.com/

    Listen to the Beyond Margins podcast here: https://open.spotify.com/episode/6l5VbkGzhcZvUot9optKPf?si=nXFQIPaITIeynS3Y9cJw4g

    Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/

    Find Lynne www.lynnetestoni.com

    Find Rachel www.rachelsmith.com.au

    Rachel's List www.rachelslist.com.au

    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

    Episode edited by Marker Creative Co www.markercreative.co

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    38 分
  • Why Saying “No” Isn’t Enough with Maggie Patterson
    2025/09/14

    This week Rachel and Lynne are joined by Maggie Patterson, creator of BS Free Business and author of 'Staying Solo', talking all about how Boundaries Are a Business Strategy.

    We explore:

    • The importance of setting firm boundaries in freelance work
    • Strategies to control your schedule
    • How to build a sustainable, stress-free business
    • The benefits of having clear communication and expectations with clients to foster trust and long-term business success
    • Transitioning from spreadsheets to automated systems
    • The value of onboarding processes
    • Tips for maintaining client relationships without sacrificing personal time

    Listen to Maggie's podcast, Staying Solo: https://podcasts.apple.com/au/podcast/staying-solo/id1098466347

    Take a look at her free workshop at https://bsfreebusiness.com/byte

    Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/

    Find Lynne www.lynnetestoni.com

    Find Rachel www.rachelsmith.com.au

    Rachel's List www.rachelslist.com.au

    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

    Episode edited by Marker Creative Co www.markercreative.co

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    44 分
  • Liv Steigrad on 5 things you need to talk about in your business
    2025/09/07

    This week Rachel and Lynne discuss freelance finances, branding, and ethical marketing with guest Liv Steigrad. Liv, a brand strategist and copywriter, shares her insights on using psychology in branding, the importance of maintaining financial visibility, and offers practical advice for freelancers.

    We also chat about:

    • How to effectively position your services
    • The impact of AI on freelancing
    • Liv's experiences with financial transparency through her 'Dirty Money' series
    • Liv's podcast, which is focused on neurodivergence in business

    Connect with Liv via these links:

    Mindset & Markets course: https://mindset-and-markets-masterclass.teachery.co/get-acess

    Podcast: The One That Works For You https://open.spotify.com/show/4WQ5rnPR0EXqyNg7MQquC3?si=1394a4220cbd460b

    Website: https://theidentitydept.com/

    Instagram: https://www.instagram.com/theidentitydept/

    Tiktok: https://www.tiktok.com/@theidentitydept

    Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/

    Find Lynne www.lynnetestoni.com

    Find Rachel www.rachelsmith.com.au

    Rachel's List www.rachelslist.com.au

    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

    Episode edited by Marker Creative Co www.markercreative.co

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    39 分
  • When a major life event makes you re-evaluate your career, with Chris Stead
    2025/08/31

    This week Rachel and Lynne explore how you can use trauma as a catalyst to change your freelance career with guest Chris Stead, an award-winning journalist and content producer.

    Chris shares how an e-bike explosion in his home and the subsequent fire led to re-evaluating work priorities, embracing family travel, and developing new income streams as he talks about the profound impact this traumatic event had on his professional and personal life.

    It's a fascinating chat as we dive into Chris's journey from traditional journalism to running a YouTube channel, self-publishing children's books, and offering consulting services. It will make you think about how to manage multiple income streams, leverage technology for content creation, and how you can use personal experiences as a catalyst for growth.

    Connect with Chris via

    Old Mate Media, https://oldmatemedia.com/

    or Motivated Travel https://www.youtube.com/@motivated_travel

    Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/

    Find Lynne www.lynnetestoni.com

    Find Rachel www.rachelsmith.com.au

    Rachel's List www.rachelslist.com.au


    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

    Episode edited by Marker Creative Co www.markercreative.co

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    55 分
  • Joanna Savill on blending journalism with events
    2025/08/24
    In this week's episode, Rachel and Lynne chat with Joanna Savill, a bit of a legend in the food industry. Joanna shares her career evolution from subtitle translator to a food journalism icon, including her work with SBS TV and The Sydney Morning Herald. The discussion covers:
    • The transformation of Australia's food media over the years
    • Integrating immersive experiences in events
    • How to leverage your transferable skills
    • Managing the ups and downs of freelance life
    • The early days of food websites
    Joanna also reflects on her role in community-focused government work and her current focus on sustainability in hospitality. Connect with Joanna via Instagram at https://www.instagram.com/joanna_savill/ Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/
    Find Lynne www.lynnetestoni.com
    Find Rachel www.rachelsmith.com.au
    Rachel's List www.rachelslist.com.au
    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.
    Episode edited by Marker Creative Co www.markercreative.co
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    41 分
  • Jane Manning on being a director and writer for television and film
    2025/08/17

    This week, Rachel and Lynne are chatting with award-winning director and writer Jane Manning. The discussion delves into Jane's impressive career in television and documentary films, which includes being one of the early female directors on Home & Away (and why programs like that matter), as well as significant projects such as Who Do You Think You Are? and Ka-Ching! Pokie Nation.

    During our chat, Jane shares:

    • Her journey from documentary filmmaking to TV drama
    • Her creative processes
    • The challenges of storytelling in both documentary and drama
    • How a TV series or documentary comes to life
    • What it's like being in a writer's room
    • Advice for freelancers looking to transition into television writing and production

    Connect with Jane via her website: https://www.thresholdpics.com/ or via LinkedIn: https://www.linkedin.com/in/jane-manning-98079321/

    Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/

    Find Lynne www.lynnetestoni.com

    Find Rachel www.rachelsmith.com.au

    Rachel's List www.rachelslist.com.au

    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

    Episode edited by Marker Creative Co www.markercreative.co

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    53 分