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The Content Byte

The Content Byte

著者： Rachel Smith
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 Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly bites of advice, tips and strategies for freelancers who make a living from using their words. We delve into our extensive contact books to bring special guests who share their stories of creating (and sustaining) successful freelance businesses.This content is copyright and the property of Rachel Smith and Lynne Testoni. マーケティング マーケティング・セールス 出世 就職活動 経済学
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  • 3 tools to stay focused, finish projects and feel calm, with Claire Emerson

    3 tools to stay focused, finish projects and feel calm, with Claire Emerson
    2025/10/06

    This week, Rachel and Lynne discuss essential strategies for enhancing freelance productivity with guest Claire Emerson. Claire, a freelance writer and project consultant, shares three key systems that can help you be more productive:

    • personal kanban
    • six-week project rounds
    • structured journaling

    She says these tools help freelancers manage tasks effectively, focus on personal projects, and reduce mental clutter.

    Claire also highlights the importance of setting clear, actionable goals and why she loves analog tools to maintain productivity.

    Connect with Claire through the following ways:

    Flourish Newsletter: https://peopleloveprojects.com/

    Free Course - Implement: https://peopleloveprojects.com/free-course/

    Free Kanban Challenge: https://peopleloveprojects.com/free-kanban/


    Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/

    Find Lynne www.lynnetestoni.com

    Find Rachel www.rachelsmith.com.au

    Rachel's List www.rachelslist.com.au


    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

    Episode edited by Marker Creative Co www.markercreative.co

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    40 分
  • Creating Inclusive and Accessible Content with Zoe Simmons

    Creating Inclusive and Accessible Content with Zoe Simmons
    2025/09/28
    This week, Rachel and Lynne explore the importance of creating inclusive and accessible content with award-winning journalist and disability advocate Zoe Simmons. Zoe shares her experiences with chronic illness and disability, discussing how these have shaped her career and advocacy work. Key topics include:
    • The significance of using accessible language
    • Practical tips for making content more accessible
    • The impact of lived experiences in storytelling
    Zoe also touches on managing multiple income streams as a freelancer and the challenges of ensuring fair compensation for lived experience and advocacy work. Connect with Zoe through her website: https://zoesimmons.com.au/ or LinkedIn: https://www.linkedin.com/in/zoe-simmons-7119a994/ Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/
    Find Lynne www.lynnetestoni.com
    Find Rachel www.rachelsmith.com.au
    Rachel's List www.rachelslist.com.au
    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.
    Episode edited by Marker Creative Co www.markercreative.co
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    30 分
  • How a services guide will attract clients, with Kendall Cherry

    How a services guide will attract clients, with Kendall Cherry
    2025/09/21

    This week Rachel and Lynne delve into the benefits of having a services guide with guest Kendall Cherry, founder of The Candid Collective.

    Kendall shares insights on:

    • What a services guide is
    • Creating and utilising a services guide to qualify leads, streamline the sales process, and protect creative energy
    • How a services guide can help build an email list
    • Why freelancers should be displaying their rates, even if your pricing can vary
    • The essential elements for a compelling services guide
    • Tips for incorporating authentic brand voice and storytelling

    Connect with Kendall through her website: https://candidcollective.co/

    or on LinkedIn: https://www.linkedin.com/in/kendall-cherry/

    Sign up for her newsletter via: https://wallflowerfridays.com/

    Listen to the Beyond Margins podcast here: https://open.spotify.com/episode/6l5VbkGzhcZvUot9optKPf?si=nXFQIPaITIeynS3Y9cJw4g

    Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/

    Find Lynne www.lynnetestoni.com

    Find Rachel www.rachelsmith.com.au

    Rachel's List www.rachelslist.com.au

    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

    Episode edited by Marker Creative Co www.markercreative.co

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    38 分
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