FEATURED GUEST

Annie Newton

ABOUT

In this episode of the Commercial Painting Podcast, Annie Newton shares her journey from running a successful painting company in Washington to leading ProfitWorks, a firm that helps painting and service-based businesses grow through fractional CFO services and remote staffing solutions. With over two decades of experience in the trades, Annie offers profound insights on scaling smart, building effective financial back offices, and leveraging remote talent the right way.

She breaks down the differences between controllers and CFOs and when a business needs each. Annie also discusses the common “Death Valley” businesses that hit between $3–5 million in revenue—and how having the right systems, mindset, and talent can help push through to the next level.

Listeners will learn:

• The right time to bring in fractional CFO or controller support
• How to restructure your back office for growth
• The pros and cons of hiring remote (especially offshore) talent
• Why leadership buy-in is essential for remote hiring success
• How to avoid common pitfalls with offshore workers—like poor accountability or lack of ROI
• Why culture, clarity, and communication are essential for leveraging global teams

Whether you’re trying to offload tactical tasks, improve financial visibility, or reimagine your org chart, Annie’s insights are invaluable for leaders looking to scale their painting or trade business with confidence.

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ProfitWorks

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⁠⁠⁠Podcast website⁠⁠⁠

EPISODE SPONSORS

⁠The Wooster Brush Company⁠

⁠⁠⁠The Commercial Painting Industry Associate⁠⁠⁠ (CPIA)

⁠⁠⁠A David Creation⁠⁠⁠ (ADC)

If you enjoyed this episode, remember to like, share, and subscribe!

FEATURED GUEST

Glenn Williamson

ABOUT

In this episode, Glenn Williamson, founder of New Haven Painting, shares his journey from humble beginnings to running a respected painting business known for its integrity, precision, and customer care. Glenn opens up about how he built New Haven Painting from the ground up, the importance of relationships in the trades, and how word-of-mouth marketing continues to be a pillar of his growth strategy. What makes him unique is the technology he uses to grow his business and the data points he pays attention to.

In this episode he covers:

-How to filter through leads to find your optimal customer

-Strategies on how to find potential customers to grow your business

-Must have technology to manage and organize deals

-How to use a CRM to move a bid into a customer

-The tech stack he uses to find, convert, and keep customers

-When data can be bad and lead to costly decisions

Whether you’re a fellow tradesperson or just love a good small business story, this episode delivers actionable wisdom and inspiration. Adding software to your process can be scary, but Glenn shares how you can not only do it but also use these programs to streamline your business.

CONNECT WITH OUR GUEST

New Haven Painters

CONNECT WITH US

⁠⁠⁠Podcast website⁠⁠⁠

EPISODE SPONSORS

⁠The Wooster Brush Company⁠

⁠⁠⁠The Commercial Painting Industry Associate⁠⁠⁠ (CPIA)

DC Marketing Group

If you enjoyed this episode, remember to like, share, and subscribe!

FEATURED GUEST

Zach Kenney

ABOUT

Is social media just a thing the kids do these days? Not for Zach Kenney with ZK Painting. He's sold over $9 million in painting jobs on Instagram alone without spending a dollar on ads. He's known for his high-end residential work, but his methods apply to any painting contractor who wants to grow their business without blowing their budget.

What started out as a punishment turned into a career, and quickly the love of the work grew into a very profitable business. In this show, we go over some of the pivotal things that turned Zach into a CEO and social media savant.

-How to know your audience and when to go after your niche and let go of market space that's not a fit.

-Knowing your paints and your finishes improves your products

-What to focus on with social media and it's not likes

-What actually is "influencer marketing" and is it worth it?
-The metrics to focus on that lead to actual sales

-Content going viral vs content that makes you money and how they're different.

-What equipment do you actually need to make content for social?

Social media can be used for a million things, and it can get overwhelming fast when you think about all the things you COULD do, but Zach breaks it down and goes over just what you SHOULD do. You don't need a team, you don't need a million followers, you don't need a camera crew, you just need to keep your customer in mind and make something. In just a few years, Zach made over $9 million in sales without spending a dime. This podcast goes over all the things he did that you can easily do too!

CONNECT WITH OUR GUEST

⁠ZK Painting

CONNECT WITH US

⁠⁠⁠Podcast website⁠⁠⁠

EPISODE SPONSORS

⁠The Wooster Brush Company⁠

⁠⁠⁠The Commercial Painting Industry Associate⁠⁠⁠ (CPIA)

⁠⁠⁠A David Creation⁠⁠⁠ (ADC)

If you enjoyed this episode, remember to like, share, and subscribe!