『The Cognitive Marketer』のカバーアート

The Cognitive Marketer

The Cognitive Marketer

著者： Gee Ranasinha
無料で聴く

このコンテンツについて

 Cut through the marketing noise with The Cognitive Marketer. In weekly 2-minute episodes. Host Gee Ranasinha, CEO of marketing agency and behavioral science practice KEXINO, shares fresh perspectives on what makes customers tick, why certain messages work, and how to build marketing that actually moves the needle. This isn't about tactics, trends, or "the next shiny thing." It's about understanding the underlying psychological triggers guiding buying decisions and using that knowledge to create smarter, more effective marketing.Gee Ranasinha マーケティング マーケティング・セールス 経済学
エピソード
  • We're not selling what we think we're selling

    We're not selling what we think we're selling
    2025/08/03

    Spoiler alert: no one’s reading your fine print.

    They’re not basing their decision on your mission statement or your polished pitch.

    They’re watching. With the sound off.

    Trust is primal. It's earned through action, not declaration.
    続きを読む 一部表示
    1 分
  • 'Good enough' is no longer good enough

    'Good enough' is no longer good enough
    2025/08/01

    Most marketing today plays it safe. It’s inoffensive, generic, and built not to ruffle feathers>

    That means that, while it’s unlikely to get anyone fired, it's also unlikely to move the needle.
    続きを読む 一部表示
    1 分
  • A sales process that's stuck in the past

    A sales process that's stuck in the past
    2025/08/01

    Still selling like it’s 2012? That might be your biggest problem.

    The way many businesses approach sales is outdated, outmoded, and flat-out ineffective.

    Today’s buyers are a different breed. They're educated, empowered, and already halfway down the funnel before they ever speak to sales. They've done their research, compared you to competitors, read the reviews, and maybe even made up their minds — all before you’ve had a chance to show them your PowerPoint slides.
    続きを読む 一部表示
    1 分
まだレビューはありません