Joy Dow did $73,000 in her first year. This year she'll do over $700,000. The part nobody posts is how long the middle took.

Joy is a certified financial planner and the founder of Wise Fit Wealth Management. She takes apart what entrepreneurs get wrong with the money the business makes — why passive income isn't the reality, why 90% rejection is the design of the job, and why the successful owners she meets all have savings sitting outside the business.

Then it turns, and Joy talks about what the machine that built it quietly cost her.

CHAPTERS

0:00 - The middle nobody posts

0:45 - Meet Joy Dow

2:42 - She wanted to be a teacher

5:58 - $73k to $700k — and how long it took

8:31 - 200 calls a day, 90% rejection

11:04 - Passive income is not the reality

13:30 - The five mistakes she sees most

17:17 - Pay yourself first

19:31 - Where the money actually goes

23:19 - The insurance nobody buys in time

27:18 - When you should actually call a planner

31:07 - What building it cost her

35:06 - Every input except one

38:01 - Positioning yourself, not forcing it

41:09 - Busy as a badge of honour

44:07 - The friend who became a priest

48:29 - Worry in work clothes

50:06 - Where to find Joy

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Most Christian businesses won’t exist in ten years. Not because the market is hard, and not because God isn’t in it — because nobody knows they exist. Cody and Esther Cottle break down the five marketing fails they see Christian entrepreneurs make again and again, plus the bonus one they think does the most damage: using Jesus as a marketing strategy.

They built a marketing agency, shut it down at the peak of it, and grew the Christian Entrepreneur Club to nearly 700 members. This is what they got wrong first — the $7,000 website that did nothing, the years of posting with no strategy, the message so broad nobody could tell what they actually did — and what changed when they stopped chasing the next wave.

Chapters

0:00 Cold open

0:41 Welcome — the five marketing fails

1:40 Bonus fail: using Jesus as a marketing strategy

6:07 Fail 1: thinking a website will magically bring customers

17:39 Fail 2: posting randomly, without a strategy

27:15 Fail 3: marketing to everyone

36:22 Fails 4 & 5: confusing messaging, and doing it all yourself

41:07 Cody’s own biggest marketing fail

45:13 Take ownership of the message

49:37 Where to find us

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Everyone has a microphone in their pocket, and culture is clear about what to do with it: build a following, build your brand, go viral, make it all about you. The trouble is that you can do all of that, watch the numbers move, and never once have God's hand on any of it.

Esther's first solo teaching makes the case that the follower count was never the measure — that real influence is what happens where nobody can double-tap it, and that “good” and “God” are two different explanations for the same result. If your numbers aren't moving, this will read as permission. If they are, it will read as a question.

Chapters

0:00 📱 Should Christians Be Influencers?

2:13 🪞 A Subculture That Sounds Like the World

4:16 🔍 Influence Isn't Your Follower Count

5:57 ⚠️ Growing an Audience Without Growing Character

7:44 👑 Nobody Is Built to Hold Glory

9:01 🚨 Influencing Thousands, Discipled by No One

11:28 ✝️ What Jesus Did Instead

12:46 🙏 Building With a Pure Heart

14:28 🎭 You're Living Two Separate Lives

15:47 🏷️ The Brand Built “For Jesus”

18:19 📈 There Is a Science to Going Viral

19:48 📉 Doing It Right When People Unfollow

21:27 🌱 Let God Bring the Increase

23:33 📬 Maybe It's the UPS Driver

25:47 🕊️ Just Be Faithful

27:27 🤝 The Christian Entrepreneur Club

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Every entrepreneur has a Goliath. The competitor with 10x your ad budget. The debt that grows every time you check it. The launch you keep pushing back because deep down you don't believe it'll work.

In this episode, Cody breaks down 1 Samuel 17, the story you've heard a hundred times in Sunday school, and pulls out two decisions David made before he ever threw a stone. First, he refused to fight in Saul's armor, the best equipment in Israel, because it wasn't tested in his hands. Second, he refused to let Goliath dictate the terms of the fight, because the battle was never his to win alone.

If you've been trying to build your business by copying someone else's funnel, someone else's pricing, someone else's playbook, this episode will show you why that armor is slowing you down instead of protecting you. And it'll help you find the sling God already trained into your hand in the years nobody was applauding.

Your giant isn't actually your problem. Fighting him someone else's way is.

In this episode:

• Why "proven" strategies can still be the wrong armor for you
• What your unseen years were actually training you for
• How to stop measuring your giant by the world's scoreboard
• The declaration David made before he ever picked up a stone

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Everyone talks about building the business. Almost nobody talks about what it costs to carry a vision the people closest to you cannot see — at the dinner table, in your marriage, and in the pew on Sunday morning.

Cody and Esther on why the people who love you most still won't understand what God called you to, why that was never the betrayal it felt like, and what Scripture says isolation quietly does to your judgement. Plus the honest part: how you actually go and build the room you need.

Chapters

0:00 🎙️ Nobody Warns You About This Part

0:47 💬 The Conversation Nobody Has

2:28 📊 What the Numbers Say

3:18 🚗 Living Ahead of Everyone Around You

6:57 💍 The One Who Can't See the Weight

9:08 🎭 What Men Don't Say Out Loud

10:10 🦃 The Thanksgiving Table

13:50 🪞 Whose Approval Are You Building For?

15:21 🤝 The Room You Actually Need

19:51 ⚠️ Scripture Calls It a Wisdom Problem

22:28 📖 Moses, Elijah and Paul Were Alone Too

26:10 🧭 When You're the Only One Carrying It

29:38 💒 Build It Together

31:51 ✝️ Your Room Is Ready

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Get your ticket to our upcoming Revival In The Marketplace Conference

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James & Becky Zheng had the Bentley, the Audi, the million-dollar home — then lost 80% of it in a single year and filed for bankruptcy. The problem was never their work ethic. It was what they'd quietly started worshipping.

They walk through how ambition and accolades became the idol — and what broke open when they stopped measuring their worth by the fruit. The month James stopped working entirely became the highest-earning month of an eight-year career, and they went on to #1 in the world out of 400,000.

Chapters

0:00 🎙️ Meet James & Becky

5:14 💔 From abandonment to a Father

6:37 🎓 “I thought I was too smart for God”

10:00 🍇 Chasing the fruit, not Jesus

12:17 ❓ The question that changed his career

18:13 🌱 Why growth is the design

25:30 💌 The least romantic recruitment ever

28:31 📋 Rick Warren & the 11-point list

30:51 🙏 True faith feels like nothing

33:56 😭 Six months of crying — the vision board

41:49 🏎️ Bentley to bankruptcy

47:05 ⚒️ Work ethic isn't enough — the soil, not the seed

53:10 🛑 “Take a Sabbath” — a month, not a day

58:39 📈 The turnaround year

1:03:23 🔥 Revival won't start in the church

1:07:00 🙌 The prayer & sign-off

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Half the church calls AI the mark of the beast. The other half runs their whole business on it. Cody and Esther think both camps are dodging the question that actually matters — and the answer cuts closer to home than either side expects.

This is the line between good stewardship and spiritual laziness: why refusing to use AI might be the real failure, the danger nobody names (it's built to agree with you), the one thing that decides whether it's pulling you toward God or away from Him — and what a Christian must never, ever hand to a machine. Faith and strategy in the same room, as always.

⏱️ Chapters

0:00 🤖 Mark of the Beast, or Better Tool?

1:06 ⚙️ Tool or Threat?

5:18 🎯 The One Line AI Can't Cross

6:45 📖 A Better Tool for the Word

8:26 🪞 AI Is Built to Agree With You

11:49 😴 Stewardship or Spiritual Laziness?

15:36 🚜 Multiply It, or Dodge the Work?

19:03 🙅 What You Must Never Outsource

20:55 🔥 Build Better Than the World

22:12 🙏 Submit It to God

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Get your ticket to our upcoming Revival In The Marketplace Conference

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🔥 Are you looking for a community of Christian business owners you can learn and grow with? We want to invite you to learn more about our Christian Entrepreneur Club with over 600+ business owners and growing.

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"I'll never do business with a Christian again."

If you've ever heard those words, or worse, been the reason someone said them, this episode is for you.

Cody unpacks a hard truth every Christian entrepreneur needs to sit with: the way we operate in the marketplace is either pushing people toward Jesus or away from Him. There's no neutral. When you put the fish on your business card and then cut corners, lowball, or burn a client, you're not just losing a deal. You're shaping how the world sees your Father's brand.

Working through Matthew 5:38-42, Cody breaks down three lessons that separate Kingdom business from business as usual:

Always do what's right, even when it costs you. Cody shares the story of a man who took his system, his slides, and his training, then sent his team to poach his clients, and what his mentor taught him about taking the high road instead of settling the score.

Go the extra mile. The one mile the law required built no reputation. The second mile, the one nobody could demand, is the only one that ever did.

Give freely. Revival is breaking out in the marketplace, and wealth is moving into righteous hands. But it gets entrusted to the generous, not the cutthroat.

The vision is bigger than avoiding a bad reputation. Imagine a world where even non-believers say, "I'll only do business with a Christian," because they know we hold ourselves to a higher standard.

We play for an audience of One. And God cares how you build your business.

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Get your ticket to our upcoming Revival In The Marketplace Conference

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🔥 Are you looking for a community of Christian business owners you can learn and grow with? We want to invite you to learn more about our Christian Entrepreneur Club with over 600+ business owners and growing.

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If this episode blessed you, please leave us a review and share it with 3 people who need to hear this message!