Most Christian businesses won’t exist in ten years. Not because the market is hard, and not because God isn’t in it — because nobody knows they exist. Cody and Esther Cottle break down the five marketing fails they see Christian entrepreneurs make again and again, plus the bonus one they think does the most damage: using Jesus as a marketing strategy.

They built a marketing agency, shut it down at the peak of it, and grew the Christian Entrepreneur Club to nearly 700 members. This is what they got wrong first — the $7,000 website that did nothing, the years of posting with no strategy, the message so broad nobody could tell what they actually did — and what changed when they stopped chasing the next wave.

Chapters

0:00 Cold open

0:41 Welcome — the five marketing fails

1:40 Bonus fail: using Jesus as a marketing strategy

6:07 Fail 1: thinking a website will magically bring customers

17:39 Fail 2: posting randomly, without a strategy

27:15 Fail 3: marketing to everyone

36:22 Fails 4 & 5: confusing messaging, and doing it all yourself

41:07 Cody’s own biggest marketing fail

45:13 Take ownership of the message

49:37 Where to find us

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