In this episode, the speaker shares a powerful story of their journey from a challenging personal and professional start to becoming a successful entrepreneur. Starting with humble beginnings in New York, they were faced with the challenge of funding their own education while navigating through a tough job market. With a determined mindset and a willingness to grind, they took on multiple jobs, including waiting tables, while attending college and building connections.
After facing an impasse in their job search, they took a bold step by applying to a tech startup. The initial interview process was not smooth, but their persistence and willingness to learn caught the attention of the company's leadership. They got their first opportunity in a fast-paced environment and began learning from scratch, developing expertise in the digital strategy field. Through the speaker's hustle and focus, they grew their skills in SEO, content creation, link-building, and user experience.
The speaker later co-founded an agency that helped businesses not just with rankings, but with comprehensive SEO strategies including content, technicals, and conversions. They discuss the evolution of SEO and digital marketing practices and how their agency adapted to meet the industry's growing needs. By focusing on holistic digital strategies and leveraging technology and AI tools, they streamlined workflows, improved team efficiency, and delivered better results for clients.
The episode also touches on the importance of adapting to market changes, identifying what clients truly care about (bottom-line results), and the importance of building a team and the right tools to scale. A strong emphasis is placed on the mindset of an entrepreneur, continuous learning, and taking action.
Description for socials:
They started with nothing, just grit, late nights, and rejection.
No clear path, just a hunger to learn and a refusal to quit.
From waiting tables to building a successful agency, it wasn’t luck, it was persistence.
You don’t need all the answers.
You just need to keep going.
Tag someone who needs this today.
⏱ Timestamps:
00:00 - The Journey Begins: From College to Career
03:00 - The Evolution of SEO: Challenges and Triumphs
05:47 -Building a Business: The Importance of Strategy
08:44 - The Power of SEO: Transforming Small Businesses
11:47 - Learning and Growth: The Role of Obsession
14:54 - Navigating the SEO Landscape: Trends and Insights
17:50 - The Future of SEO: Adapting to Change
28:33 - The Four Pillars of SEO
30:46 - Building a Million Dollar Brand
34:32 - The Importance of Data in Marketing
37:39 - The Birth of Search Atlas
39:20 - AI and Human Collaboration
42:41 - Scaling with Technology
46:09 - Choosing the Right Clients
49:00 - Supporting Local Businesses
50:50 - The Future of SEO and AI
56:31 - Iterating for Success
Follow Eric:
Linkedin: https://www.linkedin.com/in/arman-advani-87617517a/
Instagram: @arman.advani
X: @ArmanAdvani
Follow Coach Kav:
Linkedin: https://www.linkedin.com/in/justin-kavanaugh-80629682/
Instagram: @coachkav
Facebook: https://www.facebook.com/coachkav/