Hello and welcome back to Fashion Founders The Podcast, my name is Victoria Smith and this week I'm joined with Bianca Rangecroft the founder of Whering. Whering is a UK based but globally used digital wardrobe app that is making it easier than ever for you to finally get that clueless closet. Unlike other wardrobe and digital styling apps, you don't have to take a picture of every piece of clothing in your closet to be able to use this. For example, you can upload a link. Or use their database of millions of products already available. They have 10 million users worldwide and instead of using AI for style combinations, other users and sometimes professional stylists can be the ones helping you come up with new outfits, using items that you already own. We cover a lot of different topics in this episode, like career advice, navigating entrepreneurship, user acquisition and retention, as well as the role of tech in fashion. Bianca is also currently in the middle of fundraising, and she was on Dragons Den, which is the UK version of Shark Tank. I really loved this conversation and I hope you do too. So let's get into the episode.

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