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The Clients Perspective: Agency Relationships Under the Microscope

The Clients Perspective: Agency Relationships Under the Microscope

著者： Jo Rogers
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 ”The Client Perspective” offers a unique vantage point on the agency-client relationship. This monthly podcast series features candid interviews with clients who regularly engage with agencies. Listen as they share their experiences, expectations, and ’war stories’ about working with agencies. This podcast is a goldmine for agencies aiming to understand their clients better and refine their service offerings. Each episode is an opportunity to hear directly from the clients themselves, providing invaluable insights into what makes a successful, mutually beneficial agency-client relationship.Copyright 2023 All rights reserved. マーケティング マーケティング・セールス 経済学
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  • Episode 3: I Believe in the Power of the Brief

    Episode 3: I Believe in the Power of the Brief
    2024/03/20

    James Kissell, Global Head of Agile Marketing at Fujitsu joins me on today's episode. He has recently just judged Campaign Magazine’s Agency of the Year Awards 2020-2023 for Asia Pacific and has a wealth of experience with agencies. Today we discuss:

    • What are the key qualities that make an agency stand out above others?
    • Do you think clients are also responsible for getting the best out of their agency? And if so, how do you do this?
    • Future growth opportunities for agencies
    • Campaign war story
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    32 分
  • Episode 2: Simple answer… answer the brief!

    Episode 2: Simple answer… answer the brief!
    2024/02/18

    Max Gordon, Senior International Marketing Manager from Tanium uncovers his biggest learnings from moving agency side to client side.

    We discuss:

    • Biggest take away from working with agencies
    • What are you looking for in an agency
    • How to get your response to brief hitting the mark
    • Untapped opportunities
    • Agency War story
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    25 分
  • Episode 1: I Don’t Want An Agency To Be Too Big To Care

    Episode 1: I Don’t Want An Agency To Be Too Big To Care
    2024/01/07

    Joanne Chidwick, Snr Marketing Director shares her insights into what contributes to a long lasting agency relationship.

    We explore:

    • How Joanne chooses an agency
    • What she looks for in an agency
    • Implications of expectations not being met
    • How to create a collaborative environment with your agency
    • Agency War story
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    24 分

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