『Episode 3: I Believe in the Power of the Brief』のカバーアート

Episode 3: I Believe in the Power of the Brief

Episode 3: I Believe in the Power of the Brief

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James Kissell, Global Head of Agile Marketing at Fujitsu joins me on today's episode. He has recently just judged Campaign Magazine’s Agency of the Year Awards 2020-2023 for Asia Pacific and has a wealth of experience with agencies. Today we discuss:

  • What are the key qualities that make an agency stand out above others?
  • Do you think clients are also responsible for getting the best out of their agency? And if so, how do you do this?
  • Future growth opportunities for agencies
  • Campaign war story

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