You have $20,000 in the bank and the loan says 10 percent down, so you can buy a $200,000 clinic, right? Wrong, and that math mistake sinks buyers every year. Stacie Helton returns to go deep on buying power: the 12 percent rule that gets you close to true project cost, why banks demand working capital beyond your down payment, and the counterintuitive reason a $150,000 clinic can be harder to ramp up than a $500,000 one. If you are even thinking about browsing practice listings, listen to this first.

Guest: Stacie Helton, CEO, Alpha Omega Advisories
Link: https://aomegaadvisories.com

The most common way chiropractors blow up their own marketing is not underspending. It is finding one thing that works, doubling down on it, and riding it until it stops. Patrick Hogg has spent 20 years at ChiroPlanet, an agency that has built and marketed for thousands of chiropractic practices, and he brings the receipts: the 8 percent minimum to maintain patient flow, the 10 to 15 percent range if you want to grow, the $1,500 a month starter budget for a new practice, and why he will not launch a single ad until a practice has a five star rating on Google. Also his surprisingly balanced take on AI tools and which ones are worth your money.

Guest: Patrick Hogg, ChiroPlanet
Link: https://www.chiroplanet.com

Christine Casey markets some of the largest brands in the chiropractic industry, and her entire strategy rests on three pillars any solo practitioner can write on a sticky note: know your value, know your audience, and communicate that value where it counts. Christine translates the B2B playbook down to the local level, explains GEO (marketing for AI-driven search, the thing coming for your Google traffic), and makes the case for why your website, not your Instagram, is the modern-day business card. Her parting shot: marketing does not need a massive budget, it needs clarity and consistency.

Guest: Christine Casey, digital marketing account manager, Wellness Solutions