『The Three Pillars: Big-Brand Marketing for a One-Doc Practice with Christine Casey』のカバーアート

The Three Pillars: Big-Brand Marketing for a One-Doc Practice with Christine Casey

The Three Pillars: Big-Brand Marketing for a One-Doc Practice with Christine Casey

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概要

Christine Casey markets some of the largest brands in the chiropractic industry, and her entire strategy rests on three pillars any solo practitioner can write on a sticky note: know your value, know your audience, and communicate that value where it counts. Christine translates the B2B playbook down to the local level, explains GEO (marketing for AI-driven search, the thing coming for your Google traffic), and makes the case for why your website, not your Instagram, is the modern-day business card. Her parting shot: marketing does not need a massive budget, it needs clarity and consistency.

Guest: Christine Casey, digital marketing account manager, Wellness Solutions

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