The Chingona Chair

著者： The Chingona Collective
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  • Latinos are driving the economy. The Chingona Chair teaches brands to connect and profit with culturally-rooted strategies, not clichés. Hosted by three Latina founders with decades of experience in brand marketing, corporate strategy, retail execution, and consumer insights, we highlight what companies are doing right and where they're missing the mark with Latino consumers—and why it matters to the bottom line.
    2024
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あらすじ・解説

Latinos are driving the economy. The Chingona Chair teaches brands to connect and profit with culturally-rooted strategies, not clichés. Hosted by three Latina founders with decades of experience in brand marketing, corporate strategy, retail execution, and consumer insights, we highlight what companies are doing right and where they're missing the mark with Latino consumers—and why it matters to the bottom line.
2024
社会科学 経済学
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エピソード
  • Exploring the Latino Freeze Movement from a Consumer Lens

    Exploring the Latino Freeze Movement from a Consumer Lens
    2025/05/01

    Latinos aren’t staying silent—they’re redirecting their dollars. In this episode, we unpack the Latino Freeze, the brands being boycotted, and what it really takes to earn Latino trust today.

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    40 分

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