In this solo episode, Cary tackles one of the biggest frustrations professionals face with ChatGPT: getting vague, unhelpful answers even after what feels like a clear prompt. He shares a simple, powerful four-part framework that transforms how you communicate with AI—turning ChatGPT from a guessing machine into a real thinking partner. Whether you're writing emails, analyzing data, or building training materials, this framework helps you get clearer, more actionable results every time.

• Most people treat ChatGPT like Google—and that’s the problem. It needs clear instructions, context, and expectations, just like a new team member would.

• The Four-Part Framework includes: 1) What are we doing? 2) Why are we doing it? 3) What does success look like? 4) Do you have any questions for me?

• Better prompts = better results. By giving structure and clarity upfront, you save time and frustration later.

Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com

+++++++++

CONNECT WITH CARY

ChatGPT Podcast Website: www.ChatGPTExperiment.com
Marketing Podcast: www.PracticalMarketingShow.com
Cary's Agency Website: www.CMWeston.com
LinkedIn: https://www.linkedin.com/in/caryweston

The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here:
https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/

The instrumental music used in this podcast is called “Curious” by Podington Bear.

In this episode of The ChatGPT Experiment, Cary welcomes Michael Stelzner, founder of Social Media Examiner and host of the AI Explored podcast. Michael shares his journey from launching Social Media Examiner to becoming a leading voice in helping marketers and entrepreneurs understand and apply AI. They dig into how AI mirrors the early days of social media, the importance of empathy and clarity in podcasting, and how to smartly navigate emerging trends without getting overwhelmed. It’s a deep, honest, and practical conversation for anyone looking to stay ahead in a changing world.

• Empathy Leads the Way: Whether podcasting or creating content, always bring it back to the listener’s level. Make things clear, practical, and useful—especially when the topic (like AI) can be overwhelming.

• Experiment Before You Invest: Michael’s approach to new trends—like AI—is to test, track, and validate before going all in. From podcasts to events, he uses surveys and behavior data to guide decisions.

• Hire for Strategy, Not Just Tasks: Instead of filling a role with one person, think AI-first. Use tools to handle the busywork, and if you do hire, make it someone who can build AI-enhanced systems and strategy.

Michael Stelzner is the founder and CEO of Social Media Examiner, one of the most trusted sources for marketing insights and trends. He's the host of two top-rated podcasts: Social Media Marketing and AI Explored, where he breaks down complex topics into digestible, practical advice. Michael is also the creator of Social Media Marketing World, a major annual event that brings together marketers from around the globe. Known for his deep curiosity and clear teaching style, Michael is a longtime guide for marketers navigating change—now with a strong focus on AI.

Explore more of Michael’s work at Social Media Examiner

Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com

+++++++++

CONNECT WITH CARY

• ChatGPT Podcast Website: www.ChatGPTExperiment.com

• Marketing Podcast: www.PracticalMarketingShow.com

• Cary's Agency Website: www.CMWeston.com

• LinkedIn: Cary Weston

The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here:
The Chat GPT Experiment Newsletter

The instrumental music used in this podcast is called “Curious” by Podington Bear.

In this solo episode, host Cary Weston dives deep into one of the most commonly asked features about ChatGPT: Memory. As summer winds down and routines return, Cary uses this time to unpack what memory actually is in ChatGPT, how it works, and why it matters. He offers a clear, user-friendly breakdown of how to manage memory settings, the difference between memory and custom instructions, and how to make ChatGPT more helpful and personalized over time. No guest this week—just a practical, detailed walkthrough from Cary to help listeners better use this powerful feature.

• Memory is only available in paid ChatGPT versions and helps the tool remember useful details across conversations—like your name, projects, or how you prefer responses.

• You can view, edit, or delete saved memory from your settings and even prompt ChatGPT directly to remember or forget specific things.

• Memory works best when used alongside custom instructions and projects—each serving a different purpose to enhance how ChatGPT supports your goals.

Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com

+++++++++

ChatGPT Podcast Website: www.ChatGPTExperiment.com
Marketing Podcast: www.PracticalMarketingShow.com
Cary's Agency Website: www.CMWeston.com
LinkedIn: https://www.linkedin.com/in/caryweston

The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here:
https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/