The most difficult challenge for any business owner is resource allocation. Resources can take MANY forms (your time, other peoples' time, cash) but no matter HOW MANY resources you have, we all get the same 24 hours each day.

People often ask me how I get so much done with my 24 hours, so I thought I'd share a few tricks that I've learned over the years...

Tell me are you ashamed to admit that you make mistakes?

I've made a lot of mistakes. Some personal. Some in my business, and I find they often collide. 

Regardless of how we think about it, they are not exclusive. They cannot be separated, but they can be in harmony.

In this episode we explore the process of asking for help, the gap between what I know I should do and what I actually do and Accountability

Morning, I hope you're having a great day? 

We've not properly spoken yet I know, but this podcast I've purposely created to help people in your position.

I totally appreciate you may not be interested and thats totally fine, feel free to ignore. 

But if you're struggling just now with 2024 and want to create a 'new me' and feel like it's a waste of time i.e. not getting any results from the time you're spending then this video will open your eyes to what the majority are doing wrong.

Enjoy.

How is your new year panning out? Have you taken it as a fresh start, a reset, an opportunity to wipe the slate clean. Or have you already given up on any new goals?

The new year is important because of its ability to shift our collective outlook a few notches closer to hope. While one’s present circumstance may have no material change from one minute to another, one’s ability to reinterpret that circumstance can happen at a moment’s notice. By seeing the future as something that could alleviate the present, one finds meaning in setting goals with hope,.

Perhaps the most mindful way to view the new year is not to hope for a better future, or to take inventory of the goals you want to hit. Rather, it may be better spent reflecting on why you hope for the things you hope for, or why you want to actualize those goals you desperately desire. Because then you’ll have a better understanding of the identity you currently embody, and will realize which parts are worth embracing, and which parts are worth leaving by the wayside.

Happy New Year Setting Goals for 2024. Where you are just now and where you want to be, financially, improve your health, get fitter.

Whatever you want to achieve in 2024 just remember-

Stop telling yourself you're not qualified, good enough or worthy.

Growth happens when you start doing things you're not qualified to do.

Small incremental steps.

Tune in to hear Charles Tichenor IV share his unique entrepreneurial journey, from overcoming setbacks to driving billions in sales through Facebook advertising, and how he's dedicated to making the world a better place, all while embracing his superpower of seeing the world differently.

Charles Tichenor IV, a seasoned entrepreneur and digital marketing expert, shares his journey of overcoming setbacks and finding success in business. With a diverse background, including a career in radio and expertise in Facebook advertising, he now teaches others through training and mentorship. Through his unique perspective and ability to see the world differently, Charles is dedicated to making a positive impact, both in business and in everyday life.

Below are the key takeaways from this episode:

• Understanding the mechanics of making money in business is crucial, as well as identifying tasks that can be delegated to others.
• Defining personal success and setting clear objectives in terms of customer numbers, profit, and financial sustainability are essential for business owners.
• Overcoming setbacks and constantly learning and adapting in a young industry are vital for entrepreneurial success.
• Finding joy and meaning in everyday life and ensuring that one's actions have a positive impact on the world is a valuable mindset to adopt.
• Embracing a unique perspective and seeing the world differently can be a superpower in business, despite the challenges it may bring.

Facebook Ads Success: "I've probably made a hundred million dollars more in mistakes than most people ever spend." — Charles Tichenor IV

Connect with Susan:

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Connect with Charles:

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LinkedIn

Tune in to The Cashflow Lifestyle Show as host Susan Crichton delves into Andy Savva's inspiring journey from a troubled childhood to becoming a successful garage owner, business consultant, and educator, with insights into his innovative approach to business, overcoming challenges, and finding success in the automotive industry.

Andy Savva's journey in the garage industry began with just a few hundred pounds and a little Fiesta van. He started working on the streets, offering his services to anyone in need. With the help of his then father-in-law, he secured a workshop and his business began to flourish. Over the years, he moved his business three times, always focused on customer excellence and care. Despite having no background in business or finance, Andy's drive and passion for the industry propelled him to success in the garage industry. Today, he is known as the "Garage Inspector", a renowned figure in the automotive industry, and an advocate for raising industry standards.

Below are the key takeaways from this episode:

• Andy Savva, with a background in the garage industry, shares his journey from a challenging childhood to becoming a successful garage owner and later transitioning into business consultancy and education.
• Despite leaving school without qualifications, Andy pursued a degree in his 40s, gaining confidence and invaluable insights into business.
• Andy credits overcoming difficult times and possibly traits inherited from his father as his superpower, citing courage as instrumental in his success.
• In addition to his business ventures, Andy enjoys playing Greek music on the bazooki, golfing, road cycling, and cooking Greek food, particularly barbecuing.
• Through his experiences, Andy emphasises the importance of understanding business metrics, effective staff management, and passion in the garage industry, offering valuable insights for listeners.

"The first thing for me is you need to be doing something that you love. The grass is not greener on the other side because every industry has issues and everyone wants to move into someone else's industry because they think the other industry is better. It's all rubbish." — Andy Savva

Connect with Susan:

Website

LinkedIn

Connect with :

Website

LinkedIn

In this captivating episode of The Cashflow Lifestyle Show, Susan Crichton welcomes the dynamic Sue Rice, a marketing strategist and professional copywriter, as they uncover the secrets behind Sue's metaphoric storytelling technique in her groundbreaking book, "Tiny Thunder." Get ready to unleash your power of persuasion and revolutionize your communication skills with Sue's transformative insights and practical tips. Don't miss this mind-blowing episode that will leave you inspired to craft captivating stories that resonate with your audience and elevate your business success.

Nicknamed the ‘female David Ogilvy’, Sue Rice is a long-time marketing strategist, professional copywriter, and international communications expert who currently runs an agency that specializes in story-based email marketing. A veteran student of marketing both on and offline, Rice is well-known for her legendary writing expertise, public speaking skills, and out-of-the-box thinking. She has recently published Tiny Thunder, Irresistible Messaging for an Overwhelmed World—a profound but entertaining book about how to use the art of metaphoric storytelling to persuasively share your message. Experts describe the technique as “the most original marketing idea to emerge for decades”. A native Californian and Stanford University graduate, Sue worked at Ogilvy & Mather in New York City and then was the Communications Director for BBDO Europe in Paris before starting her own agency. Her prestigious roster of clients includes of ASSA ABLOY, BBDO Advertising, Ericsson, FIAT, General Foods, Gillette, L’Oréal, LEGO, Nike, SNCF Railways, TBWA Advertising, the United Nations, the University of California and Young & Rubicam Advertising as well as countless entrepreneurs and startups.

Below are the key takeaways from this episode:

• Sue Rice created the term "Tiny Thunder" as a way to communicate small morsels of information through metaphoric storytelling.
• Being entrepreneurial is the path to embrace all aspects of life and be in control of one's own destiny.
• Sue Rice's book, "Tiny Thunder," offers a framework for using metaphoric storytelling to effectively communicate messages.
• It is important to be gentle and compassionate with oneself when presenting oneself to the world.
• Starting a business can be challenging and may not always align with one's true passions.

The Importance of Perseverance: "To be an entrepreneur, to do your own business, your middle name needs to be perseverance. And you really can't let what people say, what people, external events happen, deter you from putting 1ft in front of the other and your failures." — Sue Rice

Connect with Susan:

Website

LinkedIn

Connect with Sue:

Website

LinkedIn