What does it take to grow a chiropractic practice from a single clinic into a statewide vision?

In this episode of The Care2Grow Show, Dr. Larry Arbeitman sits down with Dr. Rick Means II, founder of Corrective Spinal Care of Florida, to discuss leadership, purpose, and building a practice that truly serves.

Dr. Means shares his journey as a second-generation chiropractor, following in the footsteps of his father and family while developing his own vision for the future of chiropractic care. After opening his first clinic in Cape Coral in 2016, the growth of the practice quickly led to additional locations in Fort Myers and Bonita Springs — with a long-term goal of expanding across Florida.

But this conversation goes beyond expansion.

Dr. Means shares the deeper principles that drive sustainable practice growth:

• Serving patients with clarity and purpose
• Building a culture that reflects your mission
• Leading a team through vision and example
• Scaling while protecting the heart of care

This episode is a powerful reminder that growth in healthcare must always begin with service.

As Dr. Means shares throughout the conversation:

"I find joy in serving others. Period."

If you're a chiropractor, healthcare leader, or practice owner seeking to grow while staying rooted in purpose, this conversation will resonate deeply.

Dr. Rick Means II is the founder of Corrective Spinal Care of Florida, with clinics in Cape Coral, Fort Myers, and Bonita Springs. A second-generation chiropractor, he began his career working alongside his father and uncle before launching his own practice in 2016.

His long-term vision is to expand corrective spinal care throughout the state of Florida, serving communities through a network of 26 or more offices.

Dr. Means lives in Florida with his wife Dakota and their son, Church, and remains deeply committed to the mission of serving others through chiropractic care.

Website
www.FLSpinalCare.com

Facebook
facebook.com/FLSpinalCare

The Care2Grow Show is dedicated to exploring leadership, culture, and the principles that help healthcare professionals build practices rooted in purpose and care.

Hosted by Dr. Larry Arbeitman, DC

In this powerful episode of The Care to Grow Show, Dr. Larry Arbeitman sits down with Dr. Bill Davis — upper cervical chiropractor, founder of UCM Practice Growth Systems, consultant, author, pastor, and spinal cord injury survivor — for a deeply meaningful conversation about purpose, resilience, and the true foundation of sustainable healthcare growth.

Dr. Davis shares his remarkable journey: from chiropractic student to thriving upper cervical practitioner… to a life-altering mountain biking accident that left him paralyzed… to building a national consulting and marketing organization serving upper cervical chiropractors across the country.

At the heart of this conversation is one central theme:

Care is not optional.

• Why healthcare is facing a compassion crisis — and how to reverse it

• The critical role of mission, purpose, and core values in preventing burnout

• How leadership culture directly impacts patient outcomes

• The "holding is healing" principle in upper cervical chiropractic

• Why the new patient phone call is the linchpin of practice growth

• The power of excellence in the ordinary

• How to build a culture of caring inside your practice

• Why upper cervical chiropractic may be the future of healthcare

• Dr. Davis's vision to double the number of upper cervical chiropractors worldwide

Dr. Davis also gives a masterclass explanation of upper cervical chiropractic — breaking down how misalignment at the top of the spine can create a cascade of compensation throughout the body, and why correcting the root cause creates long-term healing.

This episode is packed with practical leadership tactics, culture-building strategies, and deeply personal reflections on faith, purpose, and impact.

Dr. Bill Davis is the Founder and CEO of UCM Practice Growth Systems

Founder and CEO of UCM Practice Growth Systems https://UCMGROW.com/

Co-Author of Upper Cervical Practice Mastery: Learn Success Secrets of the World's Top Upper Cervical Doctors...grab your copy at https://uppercervicalpracticemastery.com/

Co-Host of the Upper Cervical Marketing Podcast https://uppercervicalmarketing.com/upper-cervical-marketing-podcast/

Founder of Upper Cervical Awareness, Find an Upper Cervical Chiropractor near You https://uppercervicalawareness.com/

Public Relations Committee of the ICA Council on Upper Cervical Care http://www.icauppercervical.com/

Public Relations Co-Chair for the National Upper Cervical Chiropractic Association (NUCCA) http://www.nucca.org/

Founder and CEO of Thriving with Paralysis http://thrivingwithparalysis.com/

Pastor at Calvary Chapel Oceanside https://www.calvaryoceanside.org/

• Care Philosophy in One Word: Mission

• Favorite Leadership Book: Leadership Not by the Book by David Green

• One Thing He Wishes Every Client Knew: "Our heart is for you."

• Care Is… Not optional.

If you're a healthcare provider, practice owner, team leader, or someone passionate about restoring compassion in medicine — this episode is required listening.

Because after all…

We have to care to grow.

What truly separates extraordinary healthcare leaders from the rest?

In this powerful episode of The Care2Grow Show, Dr. Larry Arbeitman sits down with Dr. Curtis Martin for a deep, reflective conversation on why care, purpose, and compassion are not "soft skills," but the foundation of sustainable success in modern healthcare.

Dr. Martin shares his personal origin story, his journey from multi-clinic ownership to national coaching and regenerative leadership, and why chiropractic — when practiced with intention — is uniquely positioned to lead the future of healthcare.

This episode is both philosophical and practical, blending inner work, leadership, and real-world systems that improve patient outcomes and practice performance.

00:00 – Introduction
Why this conversation matters now more than ever in healthcare.

02:45 – Dr. Martin's Origin Story
How chiropractic saved his father's life — and shaped his calling.

06:30 – Care as a Way of Being (Not a Tactic)
Why care cannot be scripted or delegated.

10:15 – Empathy vs. Compassion
Understanding the difference — and why action is what heals.

14:40 – The Inner Work of Leadership
Why who you are in the office determines outcomes.

19:05 – Burnout, Purpose, and Gratitude
Why burnout is often a loss of meaning, not workload.

24:20 – Preparation, Presence, and "Vibration"
How energy and intention affect patient trust and results.

29:10 – From Injury to Innovation
How Dr. Martin's own injury led him to regenerative care and shockwave therapy.

34:45 – Protocols That Serve Patients and Practices
Balancing clinical excellence with ethical profitability.

39:30 – Chiropractic's Role in the Future of Healthcare
Why chiropractors are positioned to lead the care-first movement.

44:10 – Final Reflections
Why care is love in action — and love drives growth.

• Care is not a marketing tactic — it's a leadership identity

• Compassion requires action, not just empathy

• Presence, gratitude, and preparation directly affect outcomes

• Systems work best when they support humanity, not replace it

• Care-first leadership creates better patients, teams, and practices

"Care is loving what you do and sharing your gift." — Dr. Curtis Martin

Dr. Curtis Martin – Official Links

• Website: https://drcurtismartin.com

• Book a Discovery Call: https://drcurtismartin.com/book/

• Origin Story Video: https://youtu.be/MmI8SIrqhPA

• Instagram: https://instagram.com/drcurtismartin

• YouTube: https://www.youtube.com/@Dr.CurtisMartin

• Facebook: https://www.facebook.com/profile.php?id=61561787956453

• LinkedIn: https://www.linkedin.com/in/drcurtis-martin/

If this episode resonated with you:

• Subscribe to The Care2Grow Show

• Leave a review to help spread the care-first message

• Share this episode with a colleague who believes healthcare should feel human again

Learn more at Care2GrowConsulting.com