『The CPG Guys』のカバーアート

The CPG Guys

The CPG Guys

著者： Peter V.S. Bond & Sri Rajagopalan
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CPG industry icon Sri Rajagopalan (Papa Raj) & consumer loyalty guru Peter V.S. Bond explore today’s consumer, brand management, retail media and the in store model. Today’s environment is transforming fast with technologies like Artificial Intelligence and a social media engaged consumer. Our guests are CMO, CCO, CEO, founders, Martech, Retail merchants, Retail media networks. Join the discussion, be part of the solution. http://cpgguys.com

© 2026 The CPG Guys マーケティング マーケティング・セールス 政治・政府 経済学
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  • NielsenIQ's Nicole Collida Davis - The State of Consumer Shopping Behaviors

    NielsenIQ's Nicole Collida Davis - The State of Consumer Shopping Behaviors
    2026/10/28

    The CPG Guys are joined in this episode by Nicole Collida Davis, Managing Director & SVP US National Retail Accounts & Agencies at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

    Find Nicole on LinkedIn at: http://linkedin.com/in/nicolecollida
    Find NielsenIQ Media online at: http://nielseniq.com

    This episode is sponsored by NielsenIQ

    Nicole answers these questions:

    1. Set the scene for us: what just happened up there, and what's the one-line thesis you want our listeners to walk away with about the 2027 consumer?
    2. Let's start with what's actually keeping consumer attention in this new data. What's newly topping the list of consumer concerns, and why has the picture shifted so much from a year ago?
    3. You're also tracking what NIQ is calling the 2026 economic divide — this K-shaped split between financially secure and financially insecure consumers, with the US diverging faster than the global average. Walk us through that gap, and why 'average consumer' planning is losing relevance for brands.
    4. You're seeing broad-based growth across nearly every savings tactic out there — couponing, loyalty, bulk buying, private label. Is this just belt-tightening, or is something deeper going on in how consumers are defining value?
    5. Talk to us about the 2027 spending map — what's getting cut versus what's holding steady or protected, and why are you framing this shift as 'justification rather than habit'?
    6. Let's talk channel. Club keeps pulling away on structural value, while Grocery and Dollar are struggling on trips per buyer — with real dollars attached to that decline. What's driving that shakeup, and what should traditional grocery be doing about it?
    7. Better-for-you products and private label are both surging even through this tougher economic backdrop. How do those two trends connect, and what does it mean for national brands trying to defend their share?
    8. Online, consumers are clearly paying a premium for convenience and speed — but in-store, promotions are working less even as retailers run more of them. What's driving that disconnect, and which basket metric should brands be watching most closely right now?
    9. Of everything we've covered today, what do you see as a fad, what's a real trend, and what's an enduring shift? And as you look ahead, what are the forces you think will define the next chapter of how people shop?
    10. As brands and retailers start digesting the full Consumer Outlook 2027 report, what's the one action you'd tell them to take right now — and where should people follow you and NielsenIQ to catch the rest of it?

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    SheCOMMERCE Website: https://shecommercepodcast.com/
    Rhea Raj’s Website: http://rhearaj.com
    Lara Raj in Katseye: https://www.katseye.world/

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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    30 分
  • Commerce Riff with Sri & PVSB - October 27, 2026

    Commerce Riff with Sri & PVSB - October 27, 2026
    2026/10/27

    Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

    This week’s topics:

    1. Coca-Cola Selects Omnicom for NA Media Agency
    2. Kroger's Plan for "America's favorite Grocer"
    3. Salesforce to Purchase Braze for $5.7 Billion
    4. Boston beer Logs Lower Profit and Revenue as Beer Demand Slides

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    SheCOMMERCE Website: https://shecommercepodcast.com/
    Rhea Raj’s Website: http://rhearaj.com
    Lara Raj in Katseye: https://www.katseye.world/

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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    14 分
  • Dora Cortinas & Stibo System's Neda Nia - Master Data Management

    Dora Cortinas & Stibo System's Neda Nia - Master Data Management
    2026/10/24
    The CPG Guys are joined in this episode by Dora Cortinas, Enterprise Data & Analytics Expert & Neda Nia, Chief Product & Growth officer at Stibo Systems which empowers data-led businesses to create and deliver data transparency to their customers and partners. With a single, accurate view, companies can unlock the strategic value of their data by connecting, governing, enriching and syndicating it wherever it’s needed. This enables businesses to make informed decisions and achieve their goals of scale, scope and ambition.This episode is sponsored by Stibo Systems and was recorded at the Stibo Systems Connect 2026 conference in Austin, TX.Find Dora on LinkedIn at: https://www.linkedin.com/in/doracortinasFind Neda on LinkedIn at: https://www.linkedin.com/in/nedaniaFind Stibo Systems online at: https://www.stibosystems.com/Dora & Neda answer these questions:Dora, what do you feel is the #1 data friction point or legacy bottleneck that most CPG C-suites are looking to solve right now?Neda, as Chief Growth Officer at Stibo Systems, you sit at the intersection of technology, platform innovation, and enterprise needs including global CPGs. Historically, brands managed product data in one tool, customer data in a CRM, and supplier data in an ERP. Why is the shift toward a unified, multi-domain data foundation—connecting product, customer, and supplier domains—becoming the non-negotiable substrate for CPG enterprise transformation?Looking back at your journey at your prior employer, what was the specific operational tipping point or business bottleneck that convinced leadership that master data management had to become an enterprise strategic priority, rather than just a back-office IT project?For a massive CPG portfolio, trusted data has to deliver measurable ROI—whether that’s faster time-to-shelf, operational efficiency, or retailer satisfaction. Dora, where have you seen the most tangible business value from your data transformation? And Neda, how are you seeing other global CPGs quantify that same ROI?In your conversations with enterprise customers, a common theme is breaking away from institutional 'people knowledge'—where critical business rules live in someone's head or an offline spreadsheet. From Stibo Systems’ perspective, how do you help large organizations build systemized, governed processes that teams actually trust and adoptCPG is built on dynamic portfolios and M&A activity. When a giant like KDP acquires or launches new brands, speed-to-market is everything. How does a standardized Master Data Management architecture drastically accelerate brand onboarding and catalog expansion across channels?Everyone in CPG is talking about being 'AI-ready'. But as we always say on The CPG Guys: Garbage data in, garbage AI outputs out! Dora, what practically makes enterprise data 'AI-ready'?We are seeing AI evolve from simple chat prompts and descriptive analytics into agentic AI that executes real-world business actions. As AI agents start autonomously updating catalogs or routing supplier workflows, how does the demand for trusted, governed master data change for an organization?When CPG brands connect product master data with customer and channel data, it directly impacts the retail relationship—from Joint Business Planning to supply chain execution. Dora, how does having a trusted data foundation elevate execution with major retail partners? Neda, what are you seeing across the retail ecosystem?Let's give the executives in this room an actionable takeaway. If a CPG Chief Data Officer or Chief Operating Officer were preparing for a major brand acquisition, corporate reorganization, or digital overhaul tomorrow morning, what is the very first thing they should audit in their data foundation?Looking out a decade from now, do you think CPG organizations will still treat product, customer, and supplier data as separate functional departments—or will the ultimate competitive advantage come from managing the relationships across one fully connected enterprise data graph?To send our audience here in Austin home with a visionary closing thought: Five years from now, what will fundamentally separate the market-winning, truly data-driven CPG companies from those still trapped in legacy operating models?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by ...
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    44 分
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