『The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy』のカバーアート

The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy

The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy

著者： Fexingo
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Lucas and Luna sit down with Chief Marketing Officers from Fortune 500 companies and high-growth startups to dissect how marketing dollars are actually allocated in 2024. Expect granular breakdowns of CAC-to-LTV ratios, brand vs. performance spend, and the real math behind a CMO's pitch to the board. Each episode takes one executive's actual budget sheet — anonymized but real — and walks through where they're doubling down, where they're cutting, and why. Lucas pushes for the numbers behind the narrative, while Luna challenges the agency side of the story, pressing on attribution models, creative risk, and the tension between short-term ROI and long-term brand equity. This isn't a high-level pep talk; it's a quarterly earnings call for the marketing function, argued out in real time. If you're a VP of Marketing preparing your annual budget, this is the conversation you wish you could have with your peers — without the NDAs. How do you defend a 15% increase in brand spend when every CFO is asking for efficiency? #CMOPodcast #MarketingBudget #MarketingLeadership #MarketingROI #BrandSpend #PerformanceMarketing #CAC #LTV #AttributionModeling #CMOStrategy #BudgetAllocation #ExecutiveStrategy #MarketingFinance #GrowthMarketing #BrandEquity #Business #FexingoBusiness #Marketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
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  • How CMOs Turn Customer Feedback Into Product Roadmaps

    How CMOs Turn Customer Feedback Into Product Roadmaps
    2026/09/10
    Marketing leaders often struggle to bridge the gap between customer complaints and product development. This episode explores how top CMOs are shifting from passive feedback collection to active co-creation with engineering teams. We examine a specific case where a leading software company integrated direct user sentiment into their sprint planning, resulting in a twenty percent increase in feature adoption. Lucas and Luna discuss the operational changes required to make this work, including new metrics for marketing success that go beyond lead generation. Learn how to build a feedback loop that actually influences product decisions without creating chaos in your development pipeline. #CustomerFeedback #ProductLedGrowth #CMOStrategy #UserExperience #MarketingOps #ProductDevelopment #CustomerSuccess #AgileMarketing #DataDriven #BrandTrust #FexingoBusiness #BusinessPodcast #MarketingLeadership #ExecutiveStrategy #BudgetAllocation #TechMarketing #SaaSMarketing #CustomerCentricity Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How CMOs Use Zero-Party Data to Fix Personalization

    How CMOs Use Zero-Party Data to Fix Personalization
    2026/09/09
    Most brands are still guessing what customers want based on behavioral proxies like clicks and cart abandonment. In this episode, we explore how leading companies are shifting to zero-party data strategies where customers intentionally share their preferences, needs, and values directly with the brand. We look at a specific case involving a major apparel retailer that increased conversion rates by forty percent after implementing a preference quiz mechanism instead of relying solely on third-party cookies. Lucas breaks down the mechanics of why explicit consent creates higher trust and better segmentation, while Luna challenges whether the friction of asking questions actually drives drop-offs or if it filters for higher-intent shoppers. We discuss the operational shift required from marketing teams to treat data collection as a two-way value exchange rather than a one-sided extraction. #ZeroPartyData #MarketingStrategy #CustomerExperience #DataPrivacy #Personalization #CMOInsights #BrandTrust #ConversionOptimization #DigitalMarketing #FirstPartyData #ConsumerBehavior #FexingoBusiness #BusinessPodcast #MarketingLeadership #RetailTrends #DataCollection #BrandLoyalty #CustomerIntelligence Keep every episode free: buymeacoffee.com/fexingo
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    11 分
  • How CMOs Measure Marketing ROI Without Guesswork

    How CMOs Measure Marketing ROI Without Guesswork
    2026/09/08
    In this episode, we break down the specific mechanics of attribution modeling and why the last-click metric is actively destroying brand equity. Lucas and Luna explore how modern CMOs are shifting budget allocation toward first-touch and linear attribution to capture true customer journey value. We examine a case study from a major retail group that saw a twelve percent lift in lifetime value by reweighting their marketing spend away from bottom-funnel search ads. This conversation offers practical steps for finance leaders to understand why top-of-funnel awareness drives long-term profitability, moving beyond vanity metrics to hard economic returns. #MarketingROI #AttributionModeling #CMOStrategy #BrandEquity #CustomerJourney #FirstTouchAttribution #LastClickProblem #MarketingBudget #LTVCalculation #DigitalMarketing #BusinessGrowth #FinanceLeadership #FexingoBusiness #BusinessPodcast #MarketingAnalytics #ConsumerBehavior #AdSpendOptimization #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo
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    9 分
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