エピソード

  • Why CMOs Are Pulling Budgets from Brand Awareness

    Why CMOs Are Pulling Budgets from Brand Awareness
    2026/06/07
    This episode dives into why leading CMOs are shifting budget from broad brand awareness campaigns into performance-driven, measurable channels. Lucas and Luna examine a real case: a mid-market SaaS company that cut its TV and outdoor spend by 60% and reinvested in search and retail media networks, yielding a 40% lift in qualified leads. They discuss the structural shift from 'brand first' to 'growth first' marketing, the role of CEO pressure for attribution, and whether brand building is truly dying or just being redefined. Expect concrete numbers, a specific company example, and a nuanced take on the awareness vs. performance debate in 2026. #BrandAwareness #PerformanceMarketing #CMO #MarketingStrategy #BudgetAllocation #Attribution #GrowthMarketing #RetailMediaNetworks #SearchMarketing #SaaS #B2BMarketing #MarketingROI #DigitalMarketing #MarketingLeadership #Business #FexingoBusiness #BusinessPodcast #TheCMOPodcast Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How CMOs Are Competing for Attention in the Age of Digital Detox

    How CMOs Are Competing for Attention in the Age of Digital Detox
    2026/06/06
    Episode 35 of The CMO Podcast with Fexingo explores a surprising trend: a growing segment of consumers are actively reducing screen time, and CMOs are scrambling to reach them. Lucas and Luna discuss the rise of 'digital detox' culture, the decline in daily app usage among younger demographics, and how brands like Patagonia and Duolingo are adapting. They dive into the 'attention deficit' problem — the gap between time spent on devices and ad recall — and examine strategies like audio-first campaigns, print revivals, and 'low-fi' digital experiences. Specific data points include a 12% drop in daily social media engagement among 18-24 year-olds in early 2026, and the surprising success of a brand that invested in magazine ads and saw a 30% lift in unaided awareness. The episode also covers the risk of 'anti-attention' backlash if brands appear tone-deaf. A must-listen for any marketing leader facing the reality that more impressions no longer mean more impact. #CMOs #DigitalDetox #AttentionEconomy #MarketingStrategy #ConsumerBehavior #Patagonia #Duolingo #AudioMarketing #PrintRevival #LowFiDigital #AdRecall #ScreenTime #BrandAwareness #MarketingTrends #FexingoBusiness #BusinessPodcast #CMOPodcast #2026Marketing Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How CMOs Are Outsourcing to Specialist Micro-Agencies

    How CMOs Are Outsourcing to Specialist Micro-Agencies
    2026/06/06
    Episode 34 of The CMO Podcast with Fexingo. Lucas and Luna examine the growing trend of CMOs replacing large holding-agency retainers with a network of specialist micro-agencies. They dig into the data: a 2025 Gartner survey found that 42 percent of CMOs now use four or more specialist shops. The hosts discuss the case of a mid-market CPG brand that cut agency costs by 30 percent while improving creative testing velocity. They also explore the hidden coordination tax—how CMOs manage brand consistency across a dozen small partners. A practical, number-driven look at a structural shift remaking the marketing-services landscape. #CMO #Marketing #MicroAgencies #AgencyModel #Gartner #SpecialistAgencies #MarketingLeadership #AgencyCoordination #CPGBrand #CreativeTesting #BrandConsistency #MarketingStrategy #FexingoBusiness #BusinessPodcast #TheCMOPodcast #AgencyRetainer #HoldingCompanies #MarketingROI Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • Why CMOs Are Measuring Brand Love Instead of Awareness

    Why CMOs Are Measuring Brand Love Instead of Awareness
    2026/06/05
    In this episode, Lucas and Luna explore why a growing number of chief marketing officers are abandoning traditional brand awareness metrics—like aided recall and reach—in favor of a more emotional, harder-to-game metric: brand love. They dig into a recent study by the Ehrenberg-Bass Institute showing that only 22% of consumers feel a genuine emotional connection to any brand, and how companies like Patagonia and Apple have used brand love as a north star metric to drive both loyalty and pricing power. Lucas explains why the shift is happening now: social media algorithms reward engagement, not recognition, and younger consumers (Gen Z and Gen Alpha) punish brands that feel generic. Luna pushes back on whether brand love can really be measured without turning into another vanity metric, and they land on a framework used by the CMO of REI: combining net promoter score with 'share of heart' surveys. By the end, listeners will understand why brand love might be the only metric that actually predicts future revenue in a post-cookie world. #BrandLove #MarketingMetrics #CMOStrategy #EmotionalConnection #ConsumerLoyalty #EhrenbergBass #Patagonia #Apple #REI #NetPromoterScore #ShareOfHeart #GentZ #MarketingLeadership #Business #CMOPodcast #BrandAwareness #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    7 分
  • Why CMOs Are Killing Their Own Performance Ads

    Why CMOs Are Killing Their Own Performance Ads
    2026/06/05
    Episode 32 of The CMO Podcast digs into a counterintuitive trend: senior marketers deliberately pausing their highest-performing paid search and social campaigns. Lucas and Luna examine the hidden cost of last-click attribution, using a real mid-market DTC brand that cut its Google Ads spend by 40 percent and saw overall revenue actually rise. They explore how brand search cannibalization, ad stacking, and the zero-click economy are forcing CMOs to rethink performance marketing's sacred cows. Plus, a look at how one CPG company replaced ROAS with incrementality testing and what that means for the CMO-CFO relationship. If you're a marketer questioning why your 'efficient' campaigns feel hollow, this one's for you. #Marketing #CMO #PerformanceMarketing #PaidSearch #GoogleAds #Incrementality #Attribution #DTC #BrandSearch #AdStacking #MarketingROI #ZeroClick #CPG #CMOPodcast #FexingoBusiness #BusinessPodcast #MarketingStrategy #AdSpend Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • Why CMOs Are Betting on In-House Creative Studios

    Why CMOs Are Betting on In-House Creative Studios
    2026/06/04
    Lucas and Luna examine the growing trend of CMOs moving creative work in-house, using the example of Chipotle's 20-person creative team that handles everything from TikTok campaigns to national TV spots. They break down the cost savings (40-60% reduction on production costs per campaign), the tension with legacy agencies, and the data advantage that in-house teams bring. They also discuss the pitfalls—creative stagnation and the loss of outside perspective—and how CMOs are structuring hybrid models that keep the best of both worlds. Specific case: Chipotle's 2025 'Lid Flip' campaign, entirely in-house, drove 18% sales lift. No fluff, just the numbers and strategy decisions marketing leaders are making right now. #CMOs #InHouseAgencies #CreativeStudio #MarketingStrategy #Chipotle #LidFlipCampaign #CostEfficiency #AgileMarketing #BrandStorytelling #TikTokStrategy #ContentProduction #AgencyModel #MarketingROI #SalesLift #HybridModel #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • Why CMOs Are Rebuilding Brick-and-Mortar for the Digital Native

    Why CMOs Are Rebuilding Brick-and-Mortar for the Digital Native
    2026/06/04
    Episode 30 of The CMO Podcast explores why major direct-to-consumer brands that started online are now opening physical stores — but not the stores you remember. Lucas and Luna unpack the strategy behind Warby Parker's latest flagship in SoHo, which isn't designed for transactions but for eyewear education and try-on friction removal. They analyze the unit economics: the store's cost per square foot versus its contribution to online conversion rates. The conversation also touches on how CMOs are using heat-mapping foot traffic to feed CRM models — and why the store experience now lives inside the digital funnel, not outside it. By the end, you'll understand why the new retail playbook treats every shelf as a landing page and every employee as a customer-acquisition channel. #CMOPodcast #Marketing #BrickAndMortar #RetailStrategy #WarbyParker #DTC #PhysicalRetail #Omnichannel #CustomerExperience #InStoreMarketing #HeatMapping #CRM #UnitEconomics #SoHo #DigitalNative #RetailMedia #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    12 分
  • Why CMOs Are Rethinking the C-Suite Org Chart

    Why CMOs Are Rethinking the C-Suite Org Chart
    2026/06/03
    Episode 29 of The CMO Podcast with Fexingo: Lucas and Luna dig into a quiet but powerful shift in marketing leadership structure: more CMOs are hiring a Head of Revenue Operations (RevOps) and moving away from siloed demand gen, brand, and sales development teams. Using the example of Snowflake's 2025 reorg (where the CMO absorbed the sales development team), the hosts discuss why the traditional marketing-sales handoff is dying, what RevOps actually does, and why CMOs who don't adapt risk being sidelined in the next budget cycle. Specific data cited: Gartner's 2025 Marketing Organization Survey shows 38% of B2B CMOs now have RevOps reporting into them, up from 12% in 2020. The hosts also touch on how this trend connects to AI-powered lead scoring and the death of MQL-based funnel math. A short listener-support segment is naturally woven in after a discussion on attribution complexity. No fluff, no jargon for jargon's sake — just the concrete org-design decisions CMOs are making right now. #CMOs #RevOps #MarketingOrgChart #B2BMarketing #Snowflake #Gartner #RevenueOperations #SalesDevelopment #DemandGen #MarketingLeadership #CMOPodcast #FexingoBusiness #BusinessPodcast #MarketingPodcast #OrgDesign #AILeadScoring #MQLs #Attribution Keep every episode free: buymeacoffee.com/fexingo
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    9 分