『The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy』のカバーアート

The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy

The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy

著者： Fexingo
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Lucas and Luna sit down with Chief Marketing Officers from Fortune 500 companies and high-growth startups to dissect how marketing dollars are actually allocated in 2024. Expect granular breakdowns of CAC-to-LTV ratios, brand vs. performance spend, and the real math behind a CMO's pitch to the board. Each episode takes one executive's actual budget sheet — anonymized but real — and walks through where they're doubling down, where they're cutting, and why. Lucas pushes for the numbers behind the narrative, while Luna challenges the agency side of the story, pressing on attribution models, creative risk, and the tension between short-term ROI and long-term brand equity. This isn't a high-level pep talk; it's a quarterly earnings call for the marketing function, argued out in real time. If you're a VP of Marketing preparing your annual budget, this is the conversation you wish you could have with your peers — without the NDAs. How do you defend a 15% increase in brand spend when every CFO is asking for efficiency? #CMOPodcast #MarketingBudget #MarketingLeadership #MarketingROI #BrandSpend #PerformanceMarketing #CAC #LTV #AttributionModeling #CMOStrategy #BudgetAllocation #ExecutiveStrategy #MarketingFinance #GrowthMarketing #BrandEquity #Business #FexingoBusiness #Marketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • Why CMOs Are Pulling Budgets from Brand Awareness

    Why CMOs Are Pulling Budgets from Brand Awareness
    2026/06/07
    This episode dives into why leading CMOs are shifting budget from broad brand awareness campaigns into performance-driven, measurable channels. Lucas and Luna examine a real case: a mid-market SaaS company that cut its TV and outdoor spend by 60% and reinvested in search and retail media networks, yielding a 40% lift in qualified leads. They discuss the structural shift from 'brand first' to 'growth first' marketing, the role of CEO pressure for attribution, and whether brand building is truly dying or just being redefined. Expect concrete numbers, a specific company example, and a nuanced take on the awareness vs. performance debate in 2026. #BrandAwareness #PerformanceMarketing #CMO #MarketingStrategy #BudgetAllocation #Attribution #GrowthMarketing #RetailMediaNetworks #SearchMarketing #SaaS #B2BMarketing #MarketingROI #DigitalMarketing #MarketingLeadership #Business #FexingoBusiness #BusinessPodcast #TheCMOPodcast Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How CMOs Are Competing for Attention in the Age of Digital Detox

    How CMOs Are Competing for Attention in the Age of Digital Detox
    2026/06/06
    Episode 35 of The CMO Podcast with Fexingo explores a surprising trend: a growing segment of consumers are actively reducing screen time, and CMOs are scrambling to reach them. Lucas and Luna discuss the rise of 'digital detox' culture, the decline in daily app usage among younger demographics, and how brands like Patagonia and Duolingo are adapting. They dive into the 'attention deficit' problem — the gap between time spent on devices and ad recall — and examine strategies like audio-first campaigns, print revivals, and 'low-fi' digital experiences. Specific data points include a 12% drop in daily social media engagement among 18-24 year-olds in early 2026, and the surprising success of a brand that invested in magazine ads and saw a 30% lift in unaided awareness. The episode also covers the risk of 'anti-attention' backlash if brands appear tone-deaf. A must-listen for any marketing leader facing the reality that more impressions no longer mean more impact. #CMOs #DigitalDetox #AttentionEconomy #MarketingStrategy #ConsumerBehavior #Patagonia #Duolingo #AudioMarketing #PrintRevival #LowFiDigital #AdRecall #ScreenTime #BrandAwareness #MarketingTrends #FexingoBusiness #BusinessPodcast #CMOPodcast #2026Marketing Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How CMOs Are Outsourcing to Specialist Micro-Agencies

    How CMOs Are Outsourcing to Specialist Micro-Agencies
    2026/06/06
    Episode 34 of The CMO Podcast with Fexingo. Lucas and Luna examine the growing trend of CMOs replacing large holding-agency retainers with a network of specialist micro-agencies. They dig into the data: a 2025 Gartner survey found that 42 percent of CMOs now use four or more specialist shops. The hosts discuss the case of a mid-market CPG brand that cut agency costs by 30 percent while improving creative testing velocity. They also explore the hidden coordination tax—how CMOs manage brand consistency across a dozen small partners. A practical, number-driven look at a structural shift remaking the marketing-services landscape. #CMO #Marketing #MicroAgencies #AgencyModel #Gartner #SpecialistAgencies #MarketingLeadership #AgencyCoordination #CPGBrand #CreativeTesting #BrandConsistency #MarketingStrategy #FexingoBusiness #BusinessPodcast #TheCMOPodcast #AgencyRetainer #HoldingCompanies #MarketingROI Keep every episode free: buymeacoffee.com/fexingo
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    10 分
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