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  • The Business of Digital: Episode 37 - AI Transformation in Media

    The Business of Digital: Episode 37 - AI Transformation in Media
    2026/01/08
    In this episode of Business of Digital, Noel Geer (Connected Interactive), Sahil Razdan (Samsung Electronics Canada/Samsung Ads), and Philippe Kleim (Corus Entertainment) share what AI transformation looks like in practice: training teams, setting governance, moving to cloud-based stacks, and using AI to speed up workflows from proposals and campaign execution to reporting, while improving how data is organized and activated. They discuss AI’s growing impact on media and advertising, including contextual targeting in video/CTV and how AI assistants may disrupt search and discovery, and they unpack why many implementations fall short when AI is forced in without solid fundamentals. The conversation also highlights the need to balance automation with human judgment, and to keep trust, privacy, and responsible AI design front and center, drawing on approaches like the EU’s risk-based framework and the potential role of synthetic data.
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    48 分
  • The Business of Digital: Episode 36 - Connected Commerce - What's working

    The Business of Digital: Episode 36 - Connected Commerce - What's working
    2025/10/30
    Connected Commerce - What's working right now This Business of Digital Podcast episode focuses on what’s working in Canada right now for Connected Commerce or Retail Media: cleaner proof of incrementality, in-store accountability, data collaboration via clean rooms, and off-site/CTV expansion that actually drives sales, not just awareness. We’re joined by the Chairs of IAB Canada’s Retail Media Committee: John Fanous (Google), Melissa Savage (AIR MILES), and Michka Mancini (Canadian Tire). We’ll explore how advertisers and retailers are making the channel perform and what the Canadian ecosystem needs next to scale responsibly.
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    38 分
  • The Business of Digital: Episode 35 - Hear Me Out – Harmonizing Your Marketing Mix with Audio Ads

    The Business of Digital: Episode 35 - Hear Me Out – Harmonizing Your Marketing Mix with Audio Ads
    2025/09/17
    In today’s digital soundscape, audio is emerging as a powerful, immersive medium that goes far beyond music and entertainment. From streaming services to radio and podcasting, audio advertising is reshaping the way brands engage audiences. In this episode, we sit down with two industry leaders who are helping shape the future of audio advertising: Heather Gordon, Managing Director of Canada at Acast, and Caroline Gianias, President of Radio Connects. Together, we’ll explore how audio fits into an omnichannel strategy, the measurable impact it delivers, and what the future holds for this dynamic format. Special thanks to Acast and Sleepless Studios for supporting our podcast. Acast’s commitment to the growth of podcasting in Canada is instrumental, and Sleepless Studios has provided an exceptional space to bring this conversation to life.
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    27 分
  • The Business of Digital: Episode 34 - In Plain Sight - A Clear View on Digital Out of Home

    The Business of Digital: Episode 34 - In Plain Sight - A Clear View on Digital Out of Home
    2025/09/04
    No longer a standalone channel, DOOH is now deeply integrated into omnichannel strategies, thanks to advancements in automation, audience targeting, and measurement. Whether programmatically activated through DSPs or part of an experiential brand moment, DOOH offers both performance and presence. Today, we’re joined by two of the brightest minds pushing the medium forward: Sarah Kim, SVP Investment and Strategy at Talon Outdoor, and Scott Mitchell, Managing Director at Vistar Media. We’ll explore how advertisers are accessing and using DOOH in smarter, more creative ways — and what’s next for one of marketing’s most visible channels. Special thanks to Acast and Sleepless Studios for supporting our podcast. Acast’s commitment to the growth of podcasting in Canada is instrumental, and Sleepless Studios has provided an exceptional space to bring this conversation to life. https://www.linkedin.com/in/sarahkim-toronto/ https://www.linkedin.com/in/scott-mitchell-a9728327/ https://www.acast.com/en-us https://www.sleeplessstudios.io/
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    28 分
  • The Business of Digital: Episode 32 -2025: The Year of Connected TV—Insights from Yahoo's Jon Finnie

    The Business of Digital: Episode 32 -2025: The Year of Connected TV—Insights from Yahoo's Jon Finnie
    2025/01/22
    In the latest episode of Business of Digital, Sonia Carreno hosts Jon Finnie, Head of International Sales at Yahoo, to discuss the groundbreaking shifts in Connected TV (CTV) for 2025. Fresh from CES, Jon shares insights into Yahoo’s partnership with Roku, the advancements in data-driven advertising, and why this year marks a pivotal moment for CTV adoption. Explore how advertisers and consumers alike are set to benefit from streamlined technologies, enhanced transparency, and innovative campaigns. Don’t miss this compelling conversation that forecasts the future of digital advertising and CTV.
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    12 分