『The Business of Digital: Episode 37 - AI Transformation in Media』のカバーアート

The Business of Digital: Episode 37 - AI Transformation in Media

The Business of Digital: Episode 37 - AI Transformation in Media

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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 In this episode of Business of Digital, Noel Geer (Connected Interactive), Sahil Razdan (Samsung Electronics Canada/Samsung Ads), and Philippe Kleim (Corus Entertainment) share what AI transformation looks like in practice: training teams, setting governance, moving to cloud-based stacks, and using AI to speed up workflows from proposals and campaign execution to reporting, while improving how data is organized and activated. They discuss AI’s growing impact on media and advertising, including contextual targeting in video/CTV and how AI assistants may disrupt search and discovery, and they unpack why many implementations fall short when AI is forced in without solid fundamentals. The conversation also highlights the need to balance automation with human judgment, and to keep trust, privacy, and responsible AI design front and center, drawing on approaches like the EU’s risk-based framework and the potential role of synthetic data.
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