『The Business of Digital: Episode 34 - In Plain Sight - A Clear View on Digital Out of Home』のカバーアート

The Business of Digital: Episode 34 - In Plain Sight - A Clear View on Digital Out of Home

The Business of Digital: Episode 34 - In Plain Sight - A Clear View on Digital Out of Home

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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 No longer a standalone channel, DOOH is now deeply integrated into omnichannel strategies, thanks to advancements in automation, audience targeting, and measurement. Whether programmatically activated through DSPs or part of an experiential brand moment, DOOH offers both performance and presence. Today, we’re joined by two of the brightest minds pushing the medium forward: Sarah Kim, SVP Investment and Strategy at Talon Outdoor, and Scott Mitchell, Managing Director at Vistar Media. We’ll explore how advertisers are accessing and using DOOH in smarter, more creative ways — and what’s next for one of marketing’s most visible channels. Special thanks to Acast and Sleepless Studios for supporting our podcast. Acast’s commitment to the growth of podcasting in Canada is instrumental, and Sleepless Studios has provided an exceptional space to bring this conversation to life. https://www.linkedin.com/in/sarahkim-toronto/ https://www.linkedin.com/in/scott-mitchell-a9728327/ https://www.acast.com/en-us https://www.sleeplessstudios.io/
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