In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Luis Vegas, general manager of Proarándanos, and Miguel Bentin, founder of Valle y Pampa. Vegas leads his organization’s efforts to represent and promote Peru’s blueberry industry worldwide, providing critical market data, industry insights and strategic direction for growers and exporters. Bentin serves as the general manager of the joint venture between Valle y Pampa, a Peruvian blueberry production and export company, and Family Tree Farms. He has extensive experience in fruit production and global markets, and shares firsthand knowledge of the challenges and opportunities facing growers.

 “I think 2023 was a wake-up call for all the industry. It was really a learning experience for all of us. … One of the things we learned was how the different varieties behaved under these conditions, and there was a clear difference between certain varieties.” – Luis Vegas

“ As Peru starts improving the average quality of the crop, we'll have more, as exporters, better opportunities in China, which is a very highly demanding market that establishes a big difference between premium fruit, what they consider premium fruit and regular fruit.” – Miguel Bentin

Topics covered include:

• An introduction to Vegas and Bentin, and their work.
• An exploration of Proarándanos global priorities and reach.
• The impact weather has had on the Peruvian blueberry production over the past year.

Crop Report

The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. You’ll hear from Luis Vegas in Peru. This was recorded on December 11, 2025.

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), brings us back to Seattle for an episode recorded at The 2025 Blueberry Convention. He’s joined by Georgia blueberry grower Alex Cornelius and dried fruit producer and processor Dominic Meduri. Cornelius shares the impact the USHBC and NABC have had on the industry, the value he finds in being involved in the convention and future efforts. Meduri provides additional perspective by reflecting on industry changes within blueberry processing.

“ This is my organization and I need to be involved, and I think the American farmer needs to remember that this is our organization and that it is here for us and it benefits us. And you can't always do that from home … the NABC, the USHBC, it is here for the American farmers. Yes, it's the international businesses, but it's here to promote blueberries and it's here for us to learn.” – Alex Cornelius

 ”Everybody is very interested in U.S. blueberries, whether we get inquiries for fresh and frozen. You know our primary goal is to focus on dried but I think that there's still a lot of opportunities out there in a lot of different regions of the world.” – Dominic Meduri

Topics covered include:

• A discussion of the benefits the USHBC and NABC provide producers.
• Opportunities for expanding the reach of the blueberry industry into dried fruit manufacturing.

Crop Report

The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. You’ll hear from Luis Vegas in Peru and Mario Ramirez in Mexico. This was recorded on December 4, 2025.

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Ray Starling, general counsel for the North Carolina Chamber of Commerce and an adjunct professor at the University of North Carolina at Chapel Hill. Starling serves North Carolina’s business community through statewide outreach, blending his lifelong passions for public service, agriculture, law and policy. He’s also the author of Farmers Versus Foodies and a former USDA Chief of Staff.

“  It’s the public policy atmosphere that can help us the most, because frankly, it's the one that puts us most at risk, depending on what our labor policies and regulatory policies are among others.” – Ray Starling

Topics covered include:

• An introduction to Starling and his work.
• Starling’s journey to find his platform and voice within the public policy space to support the agriculture industry.
• An exploration of the priorities Starling believes should be addressed in public policy to support the agriculture industry, including labor policies, farmer business practices and innovation.

Crop Report

The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. You’ll hear from Luis Vegas in Peru and Mario Ramirez in Mexico. This was recorded on November 6, 2025.

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and North American Blueberry Council (NABC), is joined by the finalists from the Blueberry Boost Accelerator. These interviews were recorded on Blueberry Lane at The Blueberry Convention 2025 in Seattle, Washington. Cronquist interviews each finalist about their business, and recognizes the winner and runner up of this first cohort.

The Blueberry Boost Accelerator was launched earlier this year to fuel forward-thinking product innovation and elevate blueberries as a hero ingredient by supporting visionary startups. From functional nutrition to clean-label desserts, this inaugural cohort exemplifies the future of the power of blueberries.

“This is a tight competition. There’s some great people with some great products.” – Bob Underwood, Farmer Bob’s Beyond Berries

“We have, through this … accelerator program, connected with a company that is a CPG firm, and fingers crossed that we are able to … solidify that relationship there.” – Jerrod Gable, Sorbatto

“I eat a ton of blueberries … the superfood, the elements, the antioxidants, the prebiotic properties; it also pairs really well with the earthy tones of the fiber that we use.” – Jessica Postiglione, Bonny Fiber Supplements

“It has been a long journey building this brand and just getting the support from the blueberry team just takes it to another level.” – Dylan Paul, Pluff

Today’s episode features the four finalists from the 2025 Blueberry Boost Accelerator cohort:

• Jessica Postiglione of Bonny Fiber Supplements, a fiber supplement flavored with blueberries to support gut health.
• Bob Underwood of Farmer Bob’s Beyond Berries, a frozen snack product used from upcycling blueberries and other fruit.
• Dylan Paul of Pluff, a unique mousse-style blueberry dessert that’s high in protein.
• Jerrod Gable of Sorbatto,  a frozen dessert that uses highbush blueberries as its base.

Crop Report

The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. You’ll hear from Luis Vegas in Peru and Mario Ramirez in Mexico. This was recorded on November 6, 2025.

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council, is joined by Ben Escoe, president and CEO of Twin River Berries. Twin River is a vertically integrated berry company built on a foundation of family farming and global reach. Escoe leads a network of U.S. farms and partners across Mexico, Chile and Peru, working to ensure year-round availability of high-quality blueberries, raspberries and blackberries. He was first introduced to agriculture when his father started a small organic berry operation while Escoe was studying finance in college. He recognized through that experience that “farming requires a lot of innovation” and quickly developed a passion for blueberry production.

“ Success starts with our farms and with our growers. When farms succeed, we succeed. Everybody in the supply chain succeeds. … It's not all about just operating for the sake of profits. It's about building an ecosystem that works for everybody involved in genetics and markets and supply chain. Those are all tools that feed that ecosystem, and if you can make the whole system thrive, then we feel that's when you've really built something lasting.” – Ben Escoe

Topics covered include:

• An introduction to Escoe.
• The beginnings and evolution of Twin River Berries and how the company has grown and expanded over time.
• The opportunity the variety Peachy Blue is providing to the blueberry industry.

Crop Report

The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. You’ll hear from Luis Vegas in Peru and Mario Ramirez in Mexico. This was recorded on October 23, 2025.

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Garland Reiter Jr., chief commercial officer (CCO) for Driscoll’s of the Americas and a fourth-generation berry industry leader. Reiter is known for driving innovation, sustainability and strategic growth across the berry category, which spans many global markets. In his current role, he oversees sales strategy, market expansion, customer development and business solutions, driving revenue growth across North and South America.

“ On a daily basis, the principal part of my job is to try to share with our customers the importance of focusing on the consumer. The importance there and how you get that message to a consumer is by branding. And so sharing with them the value chain that we invest on the genetics, we invest on the supply chain, and we invest on the brand . … The job of the first clamshell is to sell the next clamshell.” – Garland Reiter Jr.

Topics covered include:

• An introduction to Reiter and his career in the berry industry.
• An exploration of Driscoll’s focus on expanding and elevating the eating experience for customers.
• A look at the tiered produce offerings available in Europe, and a discussion of whether that marketing model will make its way to U.S. grocery shelves.

In this episode of “The Business of Blueberries,” Inez Be, U.S. Highbush Council (USHBC) and North American Blueberry Council (NABC) director of marketing, is joined by the finalists from the Blueberry Boost Accelerator. The accelerator was launched earlier this year to fuel forward-thinking product innovation and elevate blueberries as a hero ingredient by supporting visionary startups. From functional nutrition to clean-label desserts, the finalists exemplify the future of the power of blueberries. They’ll present their products during a “Shark Tank” style pitch competition this week at The Blueberry Convention.

“  The accelerator program was designed to discover and support emerging startups who are innovating with blueberries for their consumer products.” – Inez Be

Blueberry Boost Accelerator Finalists:

• Bonny Fiber Supplements has a fiber supplement flavored with blueberries to support the gastrointestinal tract.
• Beyond Berries has a frozen snack product used from upcycling a wide variety of blueberries.
• Pluff has a unique mousse-style blueberry dessert that’s high in protein.
• Sorbatto has  a blue cream frozen dessert that uses highbush blueberries as its base.

Crop Report

The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you’ll hear from Alan Schreiber in Washington, Mario Ramirez in Mexico and Luis Vegas in Peru. This was recorded on September 25, 2025.

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Matias Allesandrini, commercial manager at LaFrut and a member of the Chilean Blueberry Committee (CBC) Board of Directors. With his dual roles, which are both commercial and technical, Allesandrini is uniquely positioned to connect on-farm decisions with market demands, helping growers adapt and exporters stay competitive.

“ People are becoming more selective, and retailers know that repeat purchase depends on delivering a great eating experience. And I think particularly in Chile, and in the U.S., on the high-chill variety, we have a good advantage in it, which, in my personal opinion, it's where all the flavor is. So, while firmness and shelf life may guide initial selection from a logistic and commercial standpoint, flavor is what completes the picture.” - Matias Allesandrini

Topics covered include:

• An introduction to Allesandrini and his work.
• An exploration of the LaFrut company, its family-based foundation and its journey toward an exporting focus.
• A discussion of the many challenges facing Chilean producers as they continue to pivot their focus to the global market.

Crop Report

The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you’ll hear from Caylan Huddleston in Oregon, Mario Ramirez in Mexico and Luis Vegas in Peru. This was recorded on September 18, 2025.