The Business of Beauty and Belonging with Yoona So
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The Business of Beauty and Belonging with Yoona So
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このコンテンツについて
In this episode, Sokit Beauty founder Yoona So shares her inspiring journey from corporate finance to skincare entrepreneur, revealing how her multicultural roots shaped her holistic approach to beauty. She opens up about the courage it takes to pursue passion, the power of self-care over self-criticism, and the confidence that comes from embracing your natural self. Along the way, Yoona highlights the importance of community, connection, and redefining beauty on your own terms.
Sound bites
"Korean skincare is about holistic beauty."
"I don't hide behind makeup anymore."
"Human connection is incredibly valuable."
Chapters
00:00 Cultural Roots and Their Impact
03:43 From Corporate to Skincare Entrepreneur
06:16 The Evolution of Beauty Standards
09:11 Holistic Approaches to Skincare
11:24 Personal Stories and Transformations
14:01 Empowerment Through Skincare
16:32 Advice for Corporate Professionals
19:18 Building Community and Connection
21:45 Building a Culture of Care
Learn more about Sokit Beauty: https://sokitbeauty.com/