In this behind-the-scenes episode of The Business of Apparel, Rachel is pulling back the curtain on a major transition at Unmarked Street. After losing two of our top-paying clients, months earlier than expected, we’re doubling down on what lights us up: building our annual membership community. Rachel walks you through the mindset shift, the tough team conversations, and the intentional reallocation of resources as we align our entire company around serving startup and plateaued apparel brands through our advisory membership.

You'll hear the raw truth about navigating financial uncertainty, why we believe in coaching even in a down economy, and how we’re strategically planning around best-case, worst-case, and realistic cashflow scenarios. If you’ve ever had to pivot hard in your business or felt the emotional weight of leadership, this episode offers both transparency and real-time advice to help you weather those moments.

Join The Board here: https://www.thebusinessofapparel.com/the-board

- Behind-the-scenes look at a major business transition

- The emotional and financial impact of losing two top-paying clients

- Worst-case scenario financial planning

- Reassessing subscriptions, expenses, and marketing strategies

- How to stay committed to your mission while adjusting your operations

- Practical steps to analyze cash flow, set new sales targets, and maintain profitability

Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!

Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course

To connect with Rachel, you can join her LinkedIn community here: LinkedIn.

To visit her website, go to: www.unmarkedstreet.com.

How will tariffs affect your apparel business? Are you prepared to not just survive, but THRIVE in this economy?

In this episode of The Business of Apparel Podcast, Rachel takes an unplanned but essential detour to talk about the escalating impact of tariffs on apparel brands, and what you must do to prepare. From 10% import fees threatening wholesale margins to predictions of even steeper tariff hikes, Rachel shares why ignoring these trends could cost you your business. She also breaks down the ripple effect across industries like construction and retail and explains why now is the time to revisit your worst-case financial scenarios.

You’ll also learn actionable steps to protect your margins, re-evaluate your cost structures, and build a resilient mindset to lead your team through economic uncertainty. Finally, Rachel discusses how betting on yourself, committing to continuous learning, and joining a supportive community can mean the difference between closing your doors or scaling when the market recovers.

Join The Board here: https://www.thebusinessofapparel.com/the-board

- Why Even “Small” Tariffs (10–15%) Are Crushing Wholesale Profitability

- Predictions of Additional Tariff Increases and Economic Strain

- The Importance of Recalculating Worst-Case Financial Scenarios

- The Necessity of Mental Fortitude and Betting on Yourself as a Founder

- Why Continuous Learning and Community Are Critical to Survival

Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!

Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course

To connect with Rachel, you can join her LinkedIn community here: LinkedIn.

To visit her website, go to: www.unmarkedstreet.com.

Are you burning out your team and draining your profits by offering too many products? Did you know you can actually double your revenue by doing less?

In this episode of The Business of Apparel Podcast, Rachel explains the strategy of SKU rationalization, the proven process of reducing your product line to focus on what actually sells. Learn why trimming your assortment can double (or even triple) your revenue without piling on more work or marketing expense.

We break down the step-by-step approach to identifying your losing SKUs, weeding out the waste in your inventory, and setting your business up for sustainable growth, even if you’re a small startup. Plus, discover how a single decision took one brand from $25 million to $60 million in sales. Don’t forget to register for our upcoming SKU Rationalization Workshop, taking place on Friday, July 25th at 1:30pm EST, where you’ll learn how to implement this process inside your own brand.

Sign up for the SKU Rationalization Workshop here: https://www.thebusinessofapparel.com/sku

- What SKU rationalization is and why it matters

- How to identify your winning and losing SKUs

- The impact of too many products on your team and customers

- The “weeding out the waste” analogy for product lines

- Details of the upcoming SKU Rationalization Workshop

Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!

Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course

To connect with Rachel, you can join her LinkedIn community here: LinkedIn.

To visit her website, go to: www.unmarkedstreet.com.