『The Business Growth Show』のカバーアート

The Business Growth Show

The Business Growth Show

著者： Ford Saeks
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 Welcome to The Business Growth Show, where each week we bring you in-depth interviews with the leading voices in business success. Hosted by Ford Saeks, the show provides valuable insights and strategies for entrepreneurs, business owners, and anyone looking to grow their brand. From top CEOs to experts in sales, marketing, operations, customer experience, entrepreneurship, and success, our guests share their personal experiences, lessons learned, and advice to help you achieve your goals. Whether you're a seasoned entrepreneur or just starting out, The Business Growth Show offers practical and actionable advice to help you take your business to the next level. Tune in and join Ford as he explores the stories and strategies of the most successful business leaders of our time on The Business Growth Show.2024 マーケティング マーケティング・セールス 経済学
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  • S1Ep237 Empowering Franchise Ownership with Alesia Visconti

    S1Ep237 Empowering Franchise Ownership with Alesia Visconti
    2025/06/26
    Franchise ownership is one of the most accessible and scalable paths to business success—but only when paired with the right strategy, guidance, and support. Alesia Visconti, CEO and President of FranServe, has built her career on making that path clearer, faster, and more impactful for aspiring entrepreneurs around the world. Alesia leads FranServe, the world’s largest franchise consulting and broker organization. Under her leadership, FranServe has grown into a powerhouse platform that connects people with franchise opportunities and equips them to become successful consultants themselves. Her work is redefining how the industry approaches business ownership, making it more inclusive, accessible, and future-focused. With over two decades of experience as a CEO, Visconti’s approach to franchise ownership is anything but theoretical. She began as a franchise consultant herself, quickly becoming a top producer. When the opportunity came to acquire FranServe in 2016, she seized it—and completely transformed the organization. What was once a small network is now a global leader in franchise development, with hundreds of consultants and a mission rooted in empowerment. Visconti’s approach is guided by a belief in personal freedom through business ownership. For many, franchise ownership provides the chance to control their future without starting from scratch. FranServe simplifies that journey by offering a structured, supported model with proven systems and a network of experts. This structure not only benefits the franchisees but also those looking to become franchise consultants—a role that has become increasingly valuable in the post-pandemic business landscape. Alesia also leads the charge in shaping the future of franchising through advocacy and education. She sits on several key committees within the International Franchise Association, including VetFran, the Diversity Institute, and the Legal Legislative Committee. She’s a frequent speaker in Washington, D.C., lobbying for laws that protect small business owners and promote ethical franchising. Beyond her executive role, Alesia is an author, speaker, and champion for women in franchising. Her recent book, The Pink Tsunami: Women's Rise in Franchising, shines a light on the increasing influence women have in the franchising space—and the barriers they continue to overcome. Through platforms like Franchise Dictionary Magazine, which she also acquired and revitalized, Alesia is giving a voice to both the seasoned and the emerging leaders of the industry. What sets Visconti apart is her balance of business acumen and personal mission. She founded FranAid, the philanthropic arm of FranServe, to give back to causes that align with the company’s values—including veteran support organizations, animal rescues, and cancer research. Her belief in doing well by doing good is woven into every layer of the company culture. In an era where entrepreneurship is being redefined, franchise ownership offers a tangible way to enter the business world with a blueprint. For those who don’t want to reinvent the wheel—but do want to drive it forward—franchising presents a proven, supported model with limitless potential. Visconti and FranServe are leading the movement to make that model more visible, more viable, and more inclusive than ever before. Franchise ownership isn’t just about products and services—it’s about people. It’s about helping individuals take control of their time, their income, and their impact. With leaders like Alesia Visconti driving innovation, advocacy, and opportunity, the future of franchising is not just strong—it’s wide open. Watch the full episode on YouTube. Don’t miss future episodes featuring powerful conversations and actionable insights from today’s top business minds. Join Fordify LIVE! Every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Alesia Visconti Alesia Visconti is the CEO and President of FranServe, the world’s largest franchise consulting and broker network. With over 20 years of experience as a CEO and a deep passion for helping others achieve business ownership, Alesia is a leading voice in franchising. Under her leadership, FranServe has empowered hundreds of consultants and connected thousands of entrepreneurs to franchise opportunities. A frequent keynote speaker, author of The Pink Tsunami: Women’s Rise in Franchising, and active leader within the International Franchise Association, Alesia is reshaping the landscape of modern franchising with bold vision and impact. To learn more about Alesia Visconti and explore franchise opportunities, visit FranServe.com. About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped generate over a billion dollars in sales for organizations ranging from startups to Fortune 500s. With more than 20 years of ...
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    27 分
  • S1Ep236 Leading Fitness Franchise Growth with Tom Dowd

    S1Ep236 Leading Fitness Franchise Growth with Tom Dowd
    2025/06/19
    Fitness franchise growth is not just about expanding locations—it's about building brands, innovating experiences, and creating global communities. Few leaders understand this better than Tom Dowd, CEO of FIT House of Brands, who is steering the future of fitness franchising through a bold combination of strategy, technology, and culture. Tom Dowd’s career has been defined by growth and transformation. As the former COO of GNC and co-founder of Performance Inspired Nutrition alongside Mark Wahlberg, Dowd knows what it takes to scale health and wellness brands at the highest levels. Now, as the CEO of FIT House of Brands, he leads three powerhouse fitness concepts—F45 Training, FS8 Pilates, and VAURA Pilates—under a unified platform designed for accelerated global expansion. At the core of Dowd’s approach to fitness franchise growth is a deep focus on brand experience and operational excellence. Each brand under the FIT umbrella offers a distinct fitness journey: F45 delivers high-intensity functional training, FS8 blends Pilates, yoga, and toning for a complete mind-body workout, and VAURA offers athletic reformer Pilates with a multi-sensory studio environment. Together, these offerings meet the evolving needs of modern fitness consumers, while creating opportunities for franchisees to diversify and scale within the FIT ecosystem. Dowd emphasizes that sustainable fitness franchise growth requires more than just a compelling workout. It demands innovation at every level—from data-driven programming and immersive studio technology to franchisee training and member engagement strategies. FIT House of Brands has built a proprietary platform that combines content libraries, analytics, and member-facing technology to enhance the studio experience and drive deeper brand loyalty. Building a connected wellness ecosystem is a major part of Dowd’s vision. By partnering with strategic investors, corporate partners, and technology innovators, FIT House of Brands is expanding beyond the studio walls to support members’ holistic wellness journeys. This ecosystem approach not only strengthens member retention but also enhances the value proposition for franchisees looking for robust, future-proof business models. Tom Dowd’s leadership philosophy centers on community, scalability, and operational precision. He believes that franchisees are the lifeblood of a fitness brand's success, and the system must be designed to empower owners at every stage of their journey. Through streamlined onboarding, data-supported decision-making, and ongoing education, FIT House of Brands is building a network of owners equipped to thrive in a competitive fitness market. Fitness franchise growth also depends heavily on brand agility. Dowd is keenly aware of shifting consumer demands—more focus on personalization, technology integration, wellness beyond physical fitness, and community connection. His strategy ensures that each FIT brand evolves with the market while maintaining operational simplicity for franchise owners. Another critical factor in Dowd’s success has been his ability to create scalable brand architectures. Rather than relying on one-size-fits-all models, he and his team have developed adaptable systems that allow each franchise location to maintain consistency while catering to the specific demographics and needs of its local market. This level of flexibility enables brands under FIT House of Brands to thrive across 55 countries and counting. Tom Dowd’s approach to fitness franchise growth is a blueprint for how health and wellness brands can move beyond traditional models and build sustainable global platforms. By integrating innovation, community, operational excellence, and strategic expansion, he is redefining what success looks like in the fitness franchising space. As the fitness and wellness industries continue to evolve, leaders like Tom Dowd will shape the future by focusing not only on the product or service, but on the entire ecosystem that supports it. Fitness franchise growth, at its best, creates lasting impact—helping people live better lives while creating meaningful business opportunities around the world. Watch the full episode on YouTube. Don’t miss future episodes featuring powerful conversations and actionable insights from today’s top business minds. Join Fordify LIVE! Every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Tom Dowd Tom Dowd is the CEO of FIT House of Brands, one of the world’s largest fitness and wellness franchisors, home to F45 Training, FS8 Pilates, and VAURA Pilates. With decades of experience scaling global brands, including as COO of GNC and co-founder of Performance Inspired Nutrition with Mark Wahlberg, Tom is a dynamic leader driving innovation, brand evolution, and franchise growth worldwide. Under his leadership, FIT House ...
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    43 分
  • S1Ep235 Maximizing Field Support in Franchising with Angela Coté

    S1Ep235 Maximizing Field Support in Franchising with Angela Coté
    2025/06/12
    Field support in franchising is often the make-or-break factor that determines whether a system thrives or stalls. While franchise development and operations get plenty of attention, the role of field coaching remains one of the most powerful, yet underutilized, levers for driving sustainable success across a franchise network. Angela Coté, Founder and CEO of Field Coach Experts, has made it her mission to transform how franchise brands think about field support. With over 25 years of hands-on experience growing M&M Food Markets to nearly 500 locations, Angela understands firsthand that franchisee success doesn't happen by chance—it happens through intentional, effective, and scalable support systems. Angela’s work goes beyond traditional consulting. Through Field Coach Experts, she helps franchise systems build out the training, professional development, and best practices needed to maximize the impact of their field teams. Her approach is rooted in the belief that empowered, well-supported franchisees are the foundation for system-wide growth, brand consistency, and long-term profitability. At the core of field support in franchising is the relationship between the franchisor and the franchisee. Coté explains that strong field coaching is not about policing operations or enforcing compliance through fear. Instead, it's about developing trusted partnerships that empower franchise owners to reach their full potential. When franchisees feel supported—not scrutinized—they are far more likely to engage, perform, and remain committed to the brand's mission. Effective field support begins with redefining the role of the field coach. Traditionally seen as inspectors or operational enforcers, field coaches must now be positioned as business advisors, leadership mentors, and accountability partners. Coté emphasizes that today's franchisees expect more than just checklists—they want strategic conversations that help them overcome challenges, identify opportunities, and build better businesses. Angela also points out that field coaching isn't just about individual unit success. It plays a critical role in protecting brand integrity, ensuring consistency across locations, and creating a cohesive franchise community. When franchisees see the brand investing in their personal and professional growth, it creates a deeper connection to the system and fuels positive momentum across the network. Field support in franchising also needs to evolve to meet the demands of a changing business environment. Coté highlights how the rise of virtual communication, changing workforce expectations, and increasingly sophisticated franchisees require brands to rethink how support is delivered. Modern field coaching must be agile, proactive, and highly personalized to resonate with today's owners. Training field coaches is an essential piece of the puzzle. Coté advocates for a structured development path that equips field teams with the skills they need to succeed—not just operational knowledge, but also leadership coaching, relationship-building, and emotional intelligence. Franchise brands that invest in developing their field teams set themselves apart in a competitive market. Another critical aspect Angela stresses is the need for data-driven coaching. Successful field support programs leverage performance metrics, benchmarking, and goal setting to guide conversations and track progress. Without measurable results, coaching can easily become subjective or disconnected from the broader business objectives. Field support in franchising is ultimately about creating a win-win dynamic. When field teams are trained to coach rather than police, and franchisees are given the tools and encouragement they need to thrive, the entire system benefits. Unit-level profitability improves, brand loyalty deepens, and expansion opportunities grow stronger. Angela Coté’s approach offers a fresh, forward-thinking blueprint for franchise systems ready to take their support programs to the next level. By investing in people, relationships, and strategic field coaching, franchisors can build healthier, more resilient brands that drive success for every stakeholder. Watch the full episode on YouTube. Don’t miss future episodes featuring powerful conversations and actionable insights from today’s top business minds. Join Fordify LIVE! Every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Angela Coté Angela Coté is the Founder and CEO of Field Coach Experts, a leading advisory firm helping franchise brands maximize the impact of their field support teams. With over 25 years of experience in franchising—including helping grow the iconic M&M Food Markets brand to nearly 500 locations—Angela has become a champion for improving franchisee engagement, profitability, and brand success through strategic coaching and...
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    34 分

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