Entrepreneurs, gear up for the holiday rush with this explosive solo episode of The Business Boom Podcast! As we wrap October, it’s prime time to intentionally prep your business before the holiday chaos hits. Host Kendra Noel drops her annual November Marketing Checklist—your blueprint to dominate the season, maximize profits, and end the year strong. No more scrambling; let’s lay the foundation for a massive boom!

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It’s time to turn your passion into profit- with this week’s episode! We’ve got Rachel Miller, founder of Journey Back Quilts, who transformed her lifelong quilting hobby into a thriving business since 2017. Imagine taking your own hobby—whether it’s crafting, cooking, or something unique—and building it into a booming venture like Rachel did with her creative classes and evergreen courses. These income streams, fueled by her purpose, prove your passion can pay off big!

In this episode, Rachel shares her secrets to success:

• Embrace Consistency: Keep showing up, even in small steps.
• Work from Rest: Balance effort with peace for sustainable growth.
• Listen to the Lord’s Leading: Trust your intuition and faith.
• Be Faithful in Little Things: Every effort builds your foundation.
• Don’t Despise Small Beginnings: Start where you are—your boom is coming!

Ready to ignite your entrepreneurial fire? Tune in to learn how Rachel’s journey can inspire YOUR hobby to become a thriving business. Make sure to follow Rachel at @journeybackquilts— now go stitch your dreams into reality!

Join host Kendra Noel and Zoe Ashbridge, a global-cycling SEO guru, for an electrifying dive into SEO strategies! Zoe, who freelanced while biking the world, returns to unpack how to dominate online visibility and AI searches through SEO strategies.

🔥 Highlight Reels:

• SEO Basics Unleashed: Learn what SEO is and why it’s your key to ranking on Google and AI tools like Chat GPT—perfect for business owners aiming to be found!
• AI Search Surge: Discover why AI search (3% now, potentially overtaking by 2028) matters, with tips to future-proof your strategy.
• Content is King: Your website needs content, not just descriptions, to help establish authority.
• Beyond Websites: Find out how Google reviews, third-party mentions, and social buzz (like LinkedIn) amplify your presence.
• Website Wisdom: Master structured headings, bullet points, and EEAT (Experience, Expertise, Authority, Trust) to boost credibility and rankings.

💡 Connect with Zoe Ashbridge on LinkedIn or tune into Forank Marketing on Spotify/Apple. Subscribe, share, and let’s keep the boom going!

Host Kendra Noel lights up Episode 15 with a solo exploration of timeless marketing tactics! While digital marketing is only 30 years old—starting with banner ads in 1994—pre-digital strategies have fueled business booms for decades. Perfect for entrepreneurs, this episode blends nostalgia with actionable growth hacks.

🔥 Highlight Reels:

• Face-to-Face Networking: Kendra shares her love for local events and hosting lunch-and-learn series—real connections lead to follow-up emails and referrals, outshining digital chats!
• Google Business Profile (Yellow Pages Reimagined): Update this free tool with posts and images to boost visibility—unlike costly Yellow Page ads, it’s a modern twist with big impact.
• Community Sponsorships: Sponsor local sports teams or events—85% of consumers favor community-supporting brands (Nielsen), like Kendra’s choice of a mid-range home improvement service tied to her daughter’s volleyball team.
• Word-of-Mouth with a Digital Edge: Referrals still drive business, but in 2025, a solid online presence seals the deal—blend the old with the new for maximum trust!

💡 Missed Episode 14 with Roy Korski? Catch his trade show and promotional product tips! Subscribe, review, or share—let’s keep your business booming with these classic sparks!

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Host Kendra Noel welcomes Roy Kowarski, founder of Out There Branding (OTB), based in Sydney, Australia. Roy, nick named the “promotional product disruptor,” shares his journey from working with Mastercard, Google, and Pepsi to empowering small businesses with branding magic.

🔥 Highlight Reels:

• Trade Show Mastery: Roy’s tiered merch strategy—brand awareness ($3-$5 ), prequalification merch ($10-$12), and appreciation gifts ($30-$40)—maximizes ROI by targeting the right audience at events.
• Standout Booths: Keep it simple—use vibrant, clear spuds banners (portable, professional, double-sided) and add fun competitions (e.g., Jenga or jelly bean guesses) to lower resistance and spark conversations.
• Travel-Smart Tips: For solo exhibitors, pack a banner, lightweight merch, and a game—all under 6-7 kg for easy air travel and booth setup.
• Relationship Building: Lead with “What can I do to help you?” and “Tell me more” to build trust. Roy’s marathon approach encourages taking time to deepen relationships. No zero to hero attitude.
• Budget Basics: Start with a budget—split it between digital marketing and brand awareness merch to boost visibility for small businesses scaling up.

💡 Follow Roy on LinkedIn @RoyKowarski or visit outtherebranding.com for his monthly newsletter and branding tips. Truth Bomb: “Lead with giving— that warm fuzzy feeling is the secret to success.”

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Host Kendra Noel brings a Boss Babe twist to Episode 13, featuring Helen Edwards—author of Nothing Sexier Than Freedom, podcast host, and women’s confidence coach. A Wyoming Women’s Network connection, Helen shares her journey, what it taught her about supporting other women, and why surrounding yourself with successful women is important.

🔥 Highlight Reels:

• Energy Shifts: Helen ditched a draining business and stepped back temporarily from her podcast, creating space for new opportunities, which allowed her to focus on health.
• Empowering Women: Surround yourself with growth-minded women, refer freely, and build a support network like Helen’s.
• Memoir as Legacy: Her first book was a look at Helen at 35. The sequel (working title: What’s Sexier Than Freedom) will update with Helen's outlook from 45 and reflect her evolving story for future generations.
• Invest in Help: Hiring a book coach has gotten her back on track to have her sequel ready by the end of the year. Leadership means knowing when to ask for support.

💡 Find Helen on Instagram/TikTok @HelOfAJourney or Google “Helen Edwards, author of Nothing Sexier Than Freedom” (available on Amazon, Barnes & Noble, and Wind City Books). Catch Sexy Freedom Media Podcast or Your Morning Sauce on all podcast platforms.

Kendra is looking for reviews of The Business Boom Podcast for a chance to win a T-shirt. Connect with me:

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Episode 12 starts with a bang, exploring user-generated content (UGC) to skyrocket your brand. Recap last week’s gem with Americo DaCosta—his live streaming insights boosted engagement from 6.5% (static posts) to 41%!

🔥 Highlight Reels:

• UGC Defined: Content by your audience builds trust—INC Magazine notes, “More than 50% of Fortune 500 companies use co-creation; no business is too small. Listen to feedback via contests or social media.”
• Explosive Examples: GoPro’s #GoProChallenge racked up millions of user videos, turning buyers into advocates. Starbucks’ #RedCupContest sparked 190,000+ posts with seasonal cup pics. A pizzeria’s character-cutout boxes and Kendra’s Sticker Mule unboxing video tagged @StickerMule show small-scale UGC wins!
• Your UGC Move: Kendra’s review-for-t-shirt campaign and past listener question submissions fuel a cycle of positive posts—pure win-win!
• Get Started: Try hashtag campaigns or offer behind-the-scenes access with low-barrier incentives to turn clients into cheerleaders.

💡 Next week, meet Helen Edwards, author of Nothing Sexier than Freedom and host of Sexy Freedom Media, diving into her boss babe mindset. Subscribe, review, or share—let’s keep the boom growing!

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🎙️ Host Kendra Noel welcomes Americo Da Costa, founder of Journey Logic, to Episode 11 of The Business Boom Podcast! Americo, is a strategic coach and multi-streaming visionary, who transforms how businesses are seen, heard, and remembered while boosting ROI. He has helped many launch shows of their own, including setting up this podcast as a live show!

🔥 Highlight Reels:

• Live Event Power: Americo reveals why live virtual events beat written content—65% retention vs. 10% for text, with 41% engagement on video vs. 6.5% for static image posts!
• Pivot to Success: After LinkedIn® axed audio rooms in 2024, Americo adapted with Restream, turning panic into opportunity and helping clients shine.
• Missed Opportunities: Don’t shy away—record practice sessions, multi-stream to widen reach (e.g., LinkedIn® + YouTube, and other platforms), and nurture your audience with personalized invites.
• Interactive Magic: Use polls, DMs for pre-event questions, and sound effects to make stages memorable—plus, turn audience feedback into user-generated content gold!
• Truth Bomb: Butterflies before going live? Normal! Click that button, believe in yourself, and watch your presence soar.

💡 Follow Americo on LinkedIn (@AmericoDaCosta) or visit journeylogic.ca for a free checklist to prep for your live debut. Subscribe, review, or share—let’s keep the boom growing!

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