Join host Kendra Noel and Zoe Ashbridge, a global-cycling SEO guru, for an electrifying dive into SEO strategies! Zoe, who freelanced while biking the world, returns to unpack how to dominate online visibility and AI searches through SEO strategies.

🔥 Highlight Reels:

• SEO Basics Unleashed: Learn what SEO is and why it’s your key to ranking on Google and AI tools like Chat GPT—perfect for business owners aiming to be found!
• AI Search Surge: Discover why AI search (3% now, potentially overtaking by 2028) matters, with tips to future-proof your strategy.
• Content is King: Your website needs content, not just descriptions, to help establish authority.
• Beyond Websites: Find out how Google reviews, third-party mentions, and social buzz (like LinkedIn) amplify your presence.
• Website Wisdom: Master structured headings, bullet points, and EEAT (Experience, Expertise, Authority, Trust) to boost credibility and rankings.

💡 Connect with Zoe Ashbridge on LinkedIn or tune into Forank Marketing on Spotify/Apple. Subscribe, share, and let’s keep the boom going!

Host Kendra Noel lights up Episode 15 with a solo exploration of timeless marketing tactics! While digital marketing is only 30 years old—starting with banner ads in 1994—pre-digital strategies have fueled business booms for decades. Perfect for entrepreneurs, this episode blends nostalgia with actionable growth hacks.

🔥 Highlight Reels:

• Face-to-Face Networking: Kendra shares her love for local events and hosting lunch-and-learn series—real connections lead to follow-up emails and referrals, outshining digital chats!
• Google Business Profile (Yellow Pages Reimagined): Update this free tool with posts and images to boost visibility—unlike costly Yellow Page ads, it’s a modern twist with big impact.
• Community Sponsorships: Sponsor local sports teams or events—85% of consumers favor community-supporting brands (Nielsen), like Kendra’s choice of a mid-range home improvement service tied to her daughter’s volleyball team.
• Word-of-Mouth with a Digital Edge: Referrals still drive business, but in 2025, a solid online presence seals the deal—blend the old with the new for maximum trust!

💡 Missed Episode 14 with Roy Korski? Catch his trade show and promotional product tips! Subscribe, review, or share—let’s keep your business booming with these classic sparks!

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Host Kendra Noel welcomes Roy Kowarski, founder of Out There Branding (OTB), based in Sydney, Australia. Roy, nick named the “promotional product disruptor,” shares his journey from working with Mastercard, Google, and Pepsi to empowering small businesses with branding magic.

🔥 Highlight Reels:

• Trade Show Mastery: Roy’s tiered merch strategy—brand awareness ($3-$5 ), prequalification merch ($10-$12), and appreciation gifts ($30-$40)—maximizes ROI by targeting the right audience at events.
• Standout Booths: Keep it simple—use vibrant, clear spuds banners (portable, professional, double-sided) and add fun competitions (e.g., Jenga or jelly bean guesses) to lower resistance and spark conversations.
• Travel-Smart Tips: For solo exhibitors, pack a banner, lightweight merch, and a game—all under 6-7 kg for easy air travel and booth setup.
• Relationship Building: Lead with “What can I do to help you?” and “Tell me more” to build trust. Roy’s marathon approach encourages taking time to deepen relationships. No zero to hero attitude.
• Budget Basics: Start with a budget—split it between digital marketing and brand awareness merch to boost visibility for small businesses scaling up.

💡 Follow Roy on LinkedIn @RoyKowarski or visit outtherebranding.com for his monthly newsletter and branding tips. Truth Bomb: “Lead with giving— that warm fuzzy feeling is the secret to success.”

Connect with me:

BoomTagMedia.com

Free Marketing Assessment

Follow BoomTag Media:

LinkedIn

Instagram

YouTube