Episode 12 starts with a bang, exploring user-generated content (UGC) to skyrocket your brand. Recap last week’s gem with Americo DaCosta—his live streaming insights boosted engagement from 6.5% (static posts) to 41%!

🔥 Highlight Reels:

• UGC Defined: Content by your audience builds trust—INC Magazine notes, “More than 50% of Fortune 500 companies use co-creation; no business is too small. Listen to feedback via contests or social media.”
• Explosive Examples: GoPro’s #GoProChallenge racked up millions of user videos, turning buyers into advocates. Starbucks’ #RedCupContest sparked 190,000+ posts with seasonal cup pics. A pizzeria’s character-cutout boxes and Kendra’s Sticker Mule unboxing video tagged @StickerMule show small-scale UGC wins!
• Your UGC Move: Kendra’s review-for-t-shirt campaign and past listener question submissions fuel a cycle of positive posts—pure win-win!
• Get Started: Try hashtag campaigns or offer behind-the-scenes access with low-barrier incentives to turn clients into cheerleaders.

💡 Next week, meet Helen Edwards, author of Nothing Sexier than Freedom and host of Sexy Freedom Media, diving into her boss babe mindset. Subscribe, review, or share—let’s keep the boom growing!

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