The problem may be familiar to every bachelor, but the need certainly isn’t limited to them. What began as a search for reliable home help has evolved into Snabbit’s broader approach to convenience, trust and everyday household services.

For Aayush Agarwal, Founder & CEO of Snabbit, building this business has meant building the right model - from its network of experts to the way people discover, use and return to home services.

In this episode of Brunch Labs, Pankaj Makkar and Rohit Sood speak with Aayush about the thinking behind Snabbit’s growth - from building density across micro-markets and designing for customer experience, to creating a scalable business around convenience.

Rohit and Pankaj also share the BII perspective on the journey: what stood out when the team first encountered Snabbit, what changed his initial scepticism into conviction, and how BII has worked alongside Aayush as the company has scaled.

India’s home services market is worth an estimated $60 billion, yet the category remains largely informal and barely digitised. For Aayush Agarwal, Founder & CEO of Snabbit, that isn’t just a market gap - it’s an opportunity to build a category with no existing playbook.

Aayush joins Pankaj Makkar and Rohit Sood on The Brunch Lab to unpack how a personal frustration with unreliable househelp evolved into Snabbit, why Indian households are moving from using the service “in case” to simply saying, “we use Snabbit,” and what it takes to turn everyday convenience into a habit.

For Bertelsmann India Investments, Snabbit represents a much bigger shift. BII led Snabbit’s Series C and co-led its Series D, backing Aayush as he builds a technology-led platform in one of India’s largest and least organised consumer categories. Since the investment, Snabbit has scaled dramatically, reaching more than 75,000 daily jobs across 140 micro-markets.

In this episode, Aayush and Rohit also reflect on what BII saw early in the journey, why consumer behaviour is changing, and why India may not need to borrow a global home-services playbook - it may be in the process of writing its own.

For millions of Indians, the biggest hurdle to homeownership isn't finding a home—it's accessing the right home loan.

That's the problem Atul Monga, Co-Founder & CEO of BASIC Home Loan, set out to solve. By combining technology with a network of on-ground experts, BASIC Home Loan is making housing finance more accessible beyond India's largest cities.

In this episode of The Brunch Lab by Bertelsmann India Investments, Pankaj Makkar and Rohit Sood sit down with Atul Monga to discuss building a phygital home loan platform that blends technology with on-ground expertise, making housing finance more accessible for families across India. Together, they unpack the challenges of building trust, scaling across markets, and reimagining one of India's most important financial journeys.

At Bertelsmann India Investments, we believe the strongest companies are built through long-term partnerships rooted in shared conviction. The Brunch Labs brings those conversations to the table - exploring the ideas, decisions and relationships behind founders building category-defining businesses.