Two months after Orange Health Labs raised its Series B in 2022, revenue fell by 60%. Most companies would have slashed prices or chased quick fixes. They did the opposite: saying no to discounts and doubling down on quality, speed, and trust.

In this candid episode of BII Brunch Lab, founders Dhruv Gupta and Tarun Bhambra sit down with Pankaj Makkar and Swati Murarka to unpack the moment that tested everything: conviction, culture, and the belief that healthcare businesses can win without price wars.

This is a story about rebuilding under pressure, scaling a full-stack diagnostics model across cities, and why patient capital matters when the easy path looks tempting.

️ Founder truths. Investor perspective. The hard decisions behind enduring companies.

Watch how Orange Health chose discipline over discounts, and what happened next.

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Speed. Precision. Reliability

The origin story wasn’t convenience.

It was a crisis.

A broken diagnostic experience during a dengue scare became the spark behind Orange Health and what followed was a pitch we’d never heard before.

Not about price wars.

Not about growth at any cost.

But about speed, reliability, and rebuilding trust in healthcare from the ground up.

When Dhruv Gupta and Tarun Bhambra set out to reimagine home diagnostics, the ambition was clear:

Deliver reports fast.

Show up on time.

Make reliability the product.

At Bertelsmann India Investments, we back founders who don’t chase vanity metrics or short-term spikes. Patient capital means standing behind conviction especially when it challenges category norms.

Over brunch with Pankaj and Swati from our team, the Orange Health founders unpack:

* The dengue crisis that sparked it all

* The pitch that changed everything

* What it really takes to build trust in healthcare

* And how to scale without playing the discount game

A story built on urgency, conviction, and the discipline to do it differently.

Teaser out now. Full episode coming soon.

"Our AI has crossed an inflection point truly matching or beating human performance in 50% of our traffic, across 50% of the overall market."

That's Apurv Agrawal, Co-Founder & CEO of SquadStack.ai, in a conversation that goes far beyond the usual founder playbook.

Over brunch with Pankaj and Rohit, Apurv unpacks the evolution from human+AI telecalling to building the world's first contact center AI to pass the Turing Test and what it really takes to scale in India's $20B+ sales execution market.

The Brunch Lab isn't just a podcast. It's where founders and investors from BII sit down after years of shared journeys, honest debates, and hard-won insights to talk about what it truly takes to build enduring companies.

Season 2 opens with an unfiltered look at the future of Conversational Superintelligence: one call, one breakthrough, one founder truth at a time.