Today's episode is a press-record-and-talk-solo mindset podcast.

This has been a crazy year, but there are always nuggets of gold to be found even in the unlikeliest of places.

Today's episode is part of the 'best of' podcast series and first aired 28th December 2020

Shownotes:

Brian's Business Mentorship: https://briankeanefitness.com/mentorship-and-business-coaching

Brian's Mastermind The Circle: https://briankeanefitness.com/online-mastermind

Solo raw and unedited episodes about my thoughts on the fitness industry evolution in 2026.

Timestamps:
02:55 Shift 1: The Impact of GLP-1s on Fitness
14:28 Shift 2: The Rise of AI in Coaching
22:36 Shift 3: Navigating Influencer Market Saturation

Business Mentorship application:

https://briankeane.com/mentorship/

Circle group mentorship application:

https://briankeane.com/mastermind/

In this podcast I break down the 3 mistakes that guarantee you'll build an audience that engages but never buys — and exactly what to do instead to build one that actually converts into paying clients.

You'll learn: → Why optimizing for reach kills your sales (and what to optimize for instead) → The difference between fans and an audience that trusts you → Why "no clear next step" is the #1 silent killer of online coaching businesses If you want help building this properly — content strategy, audience growth, offer clarity, and a real client pipeline — that's exactly what we work on inside The Circle. 👉 https://briankeane.com/mastermind/

Watch the full video on YouTube: https://www.youtube.com/watch?v=7NHHHimoz64&t=24s