Nick Loudon, Corey Haines, and Zach Stevens sit down to ruthlessly rank some of the most famous (and infamous) corporate logo redesigns of all time. From massive glow-ups to total disasters, we debate nostalgia, functionality, execution, and whether million-dollar decisions were actually worth it.
We cover eBay, Gap, Kia, Popeyes, CIA (yes, really), Slack, BMW, Airbnb, Animal Planet, Best Buy, Burger King, Nissan, Dictionary.com, Domino’s, GM, Google, Uber, Instagram, Starbucks, Netflix — and a few honorable mentions along the way.
Expect strong opinions, designer hot takes from Zach, nostalgic rants from Corey, and Nick trying to keep everyone on track.
Timestamps:
00:00 – Intro & Tier List Rules
01:39 – eBay
05:14 – Gap (the infamous flop)
06:22 – Kia
09:19 – Popeyes
11:26 – CIA
13:49 – Slack
18:17 – BMW
23:15 – Airbnb
23:53 – Animal Planet
27:56 – Best Buy
28:17 – Burger King
29:17 – Nissan
30:44 – Domino’s
31:49 – GM
32:27 – Google
33:07 – Uber
35:47 – Instagram
38:09 – Starbucks
41:10 – Netflix
45:01 – Final thoughts & part 2 tease
If you love branding, design debates, or just watching three marketers argue over logos, hit that like button, drop your hottest take in the comments (which redesign did we get wrong?), and subscribe for more episodes.
New episodes every week. Thanks for hanging in The Breakroom with us!
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The Breakroom is a show hosted by the three cofounders of Conversion Factory, the marketing agency at the forefront of SaaS growth. Tune into the Factory Floor, our other show, to stay up to date with the changing landscape of the marketing world.
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