The crew is back from MicroConf Portland, and this one might've been the best yet. Nick, Zach, and Corey break down the whole trip — the talks, the stunts, the ponds, and yes, the guy in the blue morph suit who stormed the stage.

In this episode:

• Ranking Portland against every MicroConf we've been to (New Orleans, Istanbul, Dubrovnik, Atlanta)

• Why Portland's walkability beat our car-dependent California lives

• Amanda Natividad's talk and the wild stat that only ~3% of search is AI right now

• Zach's live pricing-page workshop — redesigning a founder's page in Figma in real time

• Corey's pond obsession, Powell's Books, and buying a quarter of their entire pond inventory

• Our marketing stunts: the "Do Marketing, Get Rich" sign, the Lego avatar booth, and the Comic Sans rollup banner

• Last year's $5,000 of merch stuck in Istanbul customs vs. this year's boxes waiting at the hotel

• What's next: Reykjavík (Corey's speaking!) and Austin, Texas

Heading to a future MicroConf? Let us know you listen to the show and we'll buy you dinner. Seriously.

Shout outs: Parker from Pool Dial, Tom Buchok, and Michael Jans for the Ava Gene's rec.

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The Break Room is a podcast from Conversion Factory where Nick, Zach, and Corey talk shop on marketing, design, and building B2B SaaS.

🎧 Listen to our other show, The Factory Floor

🌐 conversionfactory.co

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