Ali Bonar is the Co-Founder and CEO of Oat Haus, the company behind the world’s first granola butter. Her story is about discipline, resilience, and building something entirely new in the food world. From personal challenges to convincing investors and customers that a new category was worth believing in, Ali’s journey shows what it takes to stay committed when the path isn’t easy.

She opens up about how discipline has been just as important as creativity in growing Oat Haus, why perseverance matters more than talent, and how staying true to her values helped carve out space in a crowded industry. Ali’s story is proof that success comes from showing up every day, even when others might quit.

Chlorophyll Water is the first shelf-stable bottled water infused with organic chlorophyll and is sold nationwide in Aloe Yoga, Whole Foods and other major retailers.

Before chlorophyll drinks were trending on TikTok and Instagram, Matt recognized the health benefits of liquid chlorophyll and created a clean, ready-to-drink chlorophyll water that made the superfood accessible to everyone. With a background in New York hospitality running IndieFork, launched into CPG without any experience in the industry.

In this episode, we discuss how Chlorophyll Water was bootstrapped, scaled into national retail stores, and built a strong brand identity in the competitive health and wellness industry.

In this episode, we sit down with Kate Jane Wong, co-founder of Noon, the wellness brand redefining what a gummy can be. With a background in branding and an eye for consumer behavior, Kate shares how Noon is breaking through one of the most saturated categories in wellness: gummies.

We unpack how the team approached product formulation, visual identity, and positioning to carve out space in a crowded market, while avoiding the clichés that dominate the aisle.

From building trust with a design-first approach to resisting industry shortcuts, this conversation provides a playbook in launching a modern wellness brand.

Mila isn’t just a success story, it’s a blueprint for how to scale without compromise. Co-founder Jen Liao joins us to break down how a small restaurant in Bellevue, WA evolved into a nationally distributed brand with $30M in venture funding and a fast-growing retail presence.

We talk about their early days testing soup dumplings with a Google Form and PayPal link, how they scaled production while preserving quality, and why their rebrand from Xiao Chi Jie to Mila unlocked new levels of growth.

Jen also shares the strategy behind bringing on Simu Liu as Chief Content Officer and how digital storytelling and agile advertising helped Mila stand out in a competitive category.

Maeve Chocolate isn’t just a rebrand, it’s a complete reimagining of what chocolate can be. Formerly known as Seattle Chocolate, the mother-daughter team of Jean and Ellie Thompson have transformed the brand into a storytelling engine with bold flavors, ethical sourcing, and characters that bring each bar to life. Discover how this Pacific Northwest staple is setting a new standard for chocolate with every bite.

In this episode, you’ll learn how Maeve built a brand identity during a major transition, how they use storytelling and design to win attention in retail, and what it takes to lead with purpose in a legacy business. We’ll break down the strategy behind their bold new direction, and offer insights for anyone navigating a rebrand, a family business, or a saturated market.

Lisa Curtis is the founder and CEO of Kuli Kuli. What started as a Peace Corps project quickly evolved into one of the leading superfood brands in the market, driven by a commitment to economic empowerment and sustainability.

We discuss how Kuli Kuli introduced moringa to mainstream consumers, built a global supply chain from the ground up, and navigated the challenges of scaling a mission-driven brand in the competitive CPG landscape.

In this episode, we sit down with Katie Rose Fischer-Price, the founder & artist behind K2 Clay. What started as a creative outlet after long shifts as a nurse has grown into a high-demand ceramics business—with timed shop drops that sell out in minutes. She's built a loyal and engaged social media audience, with over 400k followers across Instagram and TikTok.

We talk about how Katie built K2 Clay without sacrificing her creative process, why she structured her brand around community engagement, and how she’s scaling intentionally without losing the original spark. If you’re building a creative brand and trying to grow without compromise—this one's for you.

In this episode, we sit down with Dave, co-founder and CEO of Laurel Bath House. Dave built a personal care brand from the ground up—bootstrapped, no outside capital—and landed retail partnerships with Goop and Urban Outfitters. Today, the brand is generating over $31K in monthly revenue.

We talk about how Laurel Bath House found early traction, why Dave kept the brand lean, and how they’re standing out in a saturated market with minimalist design and genderless formulas. If you’re building a CPG brand from scratch and trying to do more with less—this one's for you.