Cuts Clothing: Steven Borrelli on Scaling a Global Fashion Brand
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Cuts Clothing: Steven Borrelli on Scaling a Global Fashion Brand
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we sit down with Steven Borrelli, founder and CEO of Cuts, the apparel company redefining workleisure and scaling to nine figures in revenue.
Steven shares how a single frustrating moment at work sparked the idea for the perfect tee, how a Kickstarter campaign became the launchpad for the brand, and why focusing on one product line gave Cuts its early growth advantage. He opens up about bootstrapping with credit cards, navigating near-death experiences like tariff shocks, and the financial discipline that kept the company alive.
We also dive into Cuts’ evolution, from men’s tees to women’s apparel, golf, and outerwear, and how the brand attracts A-list ambassadors like Jeremy Piven, pro athletes, and creators who authentically connect with the product.
Steven explains why “a company only dies when the founder runs out of energy,” and what it really takes to scale from a basement startup into a global lifestyle brand.
This episode is about focus, financial discipline, and building momentum, and it's a masterclass in turning one product into an global business.