Ali Bonar is the Co-Founder and CEO of Oat Haus, the company behind the world’s first granola butter. Her story is about discipline, resilience, and building something entirely new in the food world. From personal challenges to convincing investors and customers that a new category was worth believing in, Ali’s journey shows what it takes to stay committed when the path isn’t easy.

She opens up about how discipline has been just as important as creativity in growing Oat Haus, why perseverance matters more than talent, and how staying true to her values helped carve out space in a crowded industry. Ali’s story is proof that success comes from showing up every day, even when others might quit.

Chlorophyll Water is the first shelf-stable bottled water infused with organic chlorophyll and is sold nationwide in Aloe Yoga, Whole Foods and other major retailers.

Before chlorophyll drinks were trending on TikTok and Instagram, Matt recognized the health benefits of liquid chlorophyll and created a clean, ready-to-drink chlorophyll water that made the superfood accessible to everyone. With a background in New York hospitality running IndieFork, launched into CPG without any experience in the industry.

In this episode, we discuss how Chlorophyll Water was bootstrapped, scaled into national retail stores, and built a strong brand identity in the competitive health and wellness industry.

In this episode, we sit down with Kate Jane Wong, co-founder of Noon, the wellness brand redefining what a gummy can be. With a background in branding and an eye for consumer behavior, Kate shares how Noon is breaking through one of the most saturated categories in wellness: gummies.

We unpack how the team approached product formulation, visual identity, and positioning to carve out space in a crowded market, while avoiding the clichés that dominate the aisle.

From building trust with a design-first approach to resisting industry shortcuts, this conversation provides a playbook in launching a modern wellness brand.