we sit down with Steven Borrelli, founder and CEO of Cuts, the apparel company redefining workleisure and scaling to nine figures in revenue.

Steven shares how a single frustrating moment at work sparked the idea for the perfect tee, how a Kickstarter campaign became the launchpad for the brand, and why focusing on one product line gave Cuts its early growth advantage. He opens up about bootstrapping with credit cards, navigating near-death experiences like tariff shocks, and the financial discipline that kept the company alive.

We also dive into Cuts’ evolution, from men’s tees to women’s apparel, golf, and outerwear, and how the brand attracts A-list ambassadors like Jeremy Piven, pro athletes, and creators who authentically connect with the product.

Steven explains why “a company only dies when the founder runs out of energy,” and what it really takes to scale from a basement startup into a global lifestyle brand.

This episode is about focus, financial discipline, and building momentum, and it's a masterclass in turning one product into an global business.

Global Healing is redefining natural health with science-backed supplements that put healing before hype. Founded by Dr. Edward Group in the late 1990s, the brand began inside a cancer clinic, where the search for clean, effective solutions led to the creation of OxyPowder. What started with one breakthrough formula has grown into a trusted global wellness company, still privately held, family-owned, and known for testing standards that reject 60% of raw ingredients before they ever make it to market.

In this episode, you’ll learn how Global Healing built long-term customer loyalty by prioritizing education over trends, why their transparency-first approach has fueled retail partnerships with Sprouts and beyond, and how spending $2M annually on testing has set a new benchmark in the supplement industry.

From soil-to-shelf purity testing and bold transparency campaigns to a team culture that mirrors the values it sells, the Global Healing story shows what it takes to build a resilient, independent brand in a crowded supplement market.

Moom Health is changing the face of women’s wellness in Asia. Founded by sisters Maya and Mili Kale, the company was born from Maya’s teenage diagnosis with PCOS and their shared frustration at the lack of natural, localized solutions in Singapore. What started with scrappy beta tests and hand-packed orders has grown into a regional powerhouse, sold by some of the largest retailers throughout Asia, trusted by thousands of women, and backed by $2.69M in funding from leading consumer investors.

In this episode, you’ll hear why community has been their greatest product developer, and how persistence, not prior expertise, has unlocked manufacturing, capital, and retail scale.

From cold emails and “fake doctor’s appointments” to building a 25-person team across three countries, their journey shows how conviction and community can fuel outsized growth in one of the world’s most competitive categories.