You’ve got your brand strategy, you’ve determined your content pillars, but getting started with creating content still feels… next to impossible. In today’s episode, I’m showing you how I take a brand strategy and turn it into actual reels, carousels, stories, and more that your ideal guest will actually care about. I’ll show you how to stop treating content pillars as just topics and start using them as a means to generate endless content.

Time-stamps:

Start with the guest in mind (2:13)

Breaking down content pillars to create content (6:03)

20% off Lodgify (11:29)

Content for a personal brand in hospitality (12:33)

Layer in your brand voice (17:25)

Utilize b-roll footage (19:56)

The content formula (22:18)

Mentioned in This Episode:

Use code bmpod20 for 20% off yearly and bi-yearly Lodgify plans

30 B-Roll Shots Every STR Owner Needs: brandandmarket.myflodesk.com/b-roll-checklist-podcast

Episode 111: Building Your Dream STR Portfolio with Zack Metcalf: podcasts.apple.com/us/podcast/111-building-your-dream-str-portfolio-with-zack-metcalf

Episode 79: Creating a Unique Rental Experience Through Boutique Hotels and Micro-Resorts with Ian Joseph: podcasts.apple.com/us/podcast/79-creating-a-unique-rental-experience-through

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Have a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!

How are you marketing your short-term rental on Instagram? In today’s episode, I’m walking you through a mini audit and what I’d do if I took over as your social media manager tomorrow. We’re diving into every detail of your account setup and content, plus how to create an easy booking process for your ideal guest.

Time-stamps:

Name field (3:45)

Bio (6:36)

Profile photo (8:38)

Link (10:47)

Highlights (14:10)

Pinned posts (20:05)

Overall feed (23:14)

Calls to action (24:12)

Brand consistency (25:25)

The content gap analysis (26:26)

Using b-roll content (27:16)

The 10-second stranger test (29:52)

Mentioned in This Episode:

30 B-Roll Shots Every STR Owner Needs: brandandmarket.myflodesk.com/b-roll-checklist-podcast

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Have a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!

Description:

How does a multi-passionate entrepreneur build their dream brand and portfolio? In today’s episode, I’m chatting with friend and client Zack Metcalf. Zack has been my client for two projects, including his micro-resort in Joshua Tree as well as building a community-focused platform for men’s self-improvement.

Time-stamps:

Meet Zack Metcalf (1:48)

Zack’s first property and its evolution (2:53)

The micro-resort name change story (9:46)

Incorporating core values into the brand (14:49)

How brand strategy impacted the rest of the project (17:24)

Zack’s next big property, Stone Tavern (20:43)

Building a partnership with an international company (30:44)

How lessons from INTRVL apply to Stone Tavern (33:28)

Zack’s latest project, LNGLIV (35:08)

Mentioned in This Episode:

Action Academy Podcast Episode: actionacademypod.com/from-a-400k-career-to-a-240-acre-micro-resort

Zack Metcalf Instagram: instagram.com/zackmetcalf_

Stay INTRVL: stayintrvl.com

Stay INTRVL Instagram: instagram.com/stayintrvl

LNGLIV: lngliv.com

LNGLIV Instagram: instagram.com/lng_liv

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling