111: Building Your Dream STR Portfolio with Zack Metcalf
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111: Building Your Dream STR Portfolio with Zack Metcalf
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Description:
How does a multi-passionate entrepreneur build their dream brand and portfolio? In today’s episode, I’m chatting with friend and client Zack Metcalf. Zack has been my client for two projects, including his micro-resort in Joshua Tree as well as building a community-focused platform for men’s self-improvement.
Time-stamps:
Meet Zack Metcalf (1:48)
Zack’s first property and its evolution (2:53)
The micro-resort name change story (9:46)
Incorporating core values into the brand (14:49)
How brand strategy impacted the rest of the project (17:24)
Zack’s next big property, Stone Tavern (20:43)
Building a partnership with an international company (30:44)
How lessons from INTRVL apply to Stone Tavern (33:28)
Zack’s latest project, LNGLIV (35:08)
Mentioned in This Episode:
Action Academy Podcast Episode: actionacademypod.com/from-a-400k-career-to-a-240-acre-micro-resort
Zack Metcalf Instagram: instagram.com/zackmetcalf_
Stay INTRVL: stayintrvl.com
Stay INTRVL Instagram: instagram.com/stayintrvl
LNGLIV: lngliv.com
LNGLIV Instagram: instagram.com/lng_liv
Connect with Ali:
Website: brandandmarket.co
Instagram: instagram.com/brandandmarket.co
Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling