You’ve got your brand strategy, you’ve determined your content pillars, but getting started with creating content still feels… next to impossible. In today’s episode, I’m showing you how I take a brand strategy and turn it into actual reels, carousels, stories, and more that your ideal guest will actually care about. I’ll show you how to stop treating content pillars as just topics and start using them as a means to generate endless content.

Time-stamps:

Start with the guest in mind (2:13)

Breaking down content pillars to create content (6:03)

20% off Lodgify (11:29)

Content for a personal brand in hospitality (12:33)

Layer in your brand voice (17:25)

Utilize b-roll footage (19:56)

The content formula (22:18)

Mentioned in This Episode:

Use code bmpod20 for 20% off yearly and bi-yearly Lodgify plans

30 B-Roll Shots Every STR Owner Needs: brandandmarket.myflodesk.com/b-roll-checklist-podcast

Episode 111: Building Your Dream STR Portfolio with Zack Metcalf: podcasts.apple.com/us/podcast/111-building-your-dream-str-portfolio-with-zack-metcalf

Episode 79: Creating a Unique Rental Experience Through Boutique Hotels and Micro-Resorts with Ian Joseph: podcasts.apple.com/us/podcast/79-creating-a-unique-rental-experience-through

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Have a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!

How are you marketing your short-term rental on Instagram? In today’s episode, I’m walking you through a mini audit and what I’d do if I took over as your social media manager tomorrow. We’re diving into every detail of your account setup and content, plus how to create an easy booking process for your ideal guest.

Time-stamps:

Name field (3:45)

Bio (6:36)

Profile photo (8:38)

Link (10:47)

Highlights (14:10)

Pinned posts (20:05)

Overall feed (23:14)

Calls to action (24:12)

Brand consistency (25:25)

The content gap analysis (26:26)

Using b-roll content (27:16)

The 10-second stranger test (29:52)

Mentioned in This Episode:

30 B-Roll Shots Every STR Owner Needs: brandandmarket.myflodesk.com/b-roll-checklist-podcast

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Have a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!

Description:

How does a multi-passionate entrepreneur build their dream brand and portfolio? In today’s episode, I’m chatting with friend and client Zack Metcalf. Zack has been my client for two projects, including his micro-resort in Joshua Tree as well as building a community-focused platform for men’s self-improvement.

Time-stamps:

Meet Zack Metcalf (1:48)

Zack’s first property and its evolution (2:53)

The micro-resort name change story (9:46)

Incorporating core values into the brand (14:49)

How brand strategy impacted the rest of the project (17:24)

Zack’s next big property, Stone Tavern (20:43)

Building a partnership with an international company (30:44)

How lessons from INTRVL apply to Stone Tavern (33:28)

Zack’s latest project, LNGLIV (35:08)

Mentioned in This Episode:

Action Academy Podcast Episode: actionacademypod.com/from-a-400k-career-to-a-240-acre-micro-resort

Zack Metcalf Instagram: instagram.com/zackmetcalf_

Stay INTRVL: stayintrvl.com

Stay INTRVL Instagram: instagram.com/stayintrvl

LNGLIV: lngliv.com

LNGLIV Instagram: instagram.com/lng_liv

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Want to bring your brand to life inside your rental property? In this episode of the short and sweet summer series, I’m sharing 5 ways that you can incorporate your brand into the physical space of your short-term rental.

Time-stamps:

Welcome mat (1:19)

Coffee mugs (2:09)

Guidebook and guestbook (3:12)

Souvenirs (4:19)

Memorable photo moment (5:02)

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Today’s episode is a special one. It’s a birthday interview with my youngest son, Emerson, for his 4th birthday! Enjoy this short and sweet talk about his favorite memories from being three, what theme he wants for his birthday party, and his plans for when he grows up.

Time-stamps:

Meet the birthday boy (1:09)

Emerson’s favorite thing about being three (1:25)

Why Emerson loves our property, Luna (1:56)

One of my favorite Emerson memories from this past year (2:55)

This year’s birthday theme (4:00)

What Emerson wants for his birthday gifts this year (4:50)

What Emerson wants to be when he grows up (5:44)

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

How do you react when booking is slow and revenue is down? In this episode of the short and sweet summer series, I’m being open and honest about the slow traction that we’ve had on two of our properties. Plus, our experience with hiring a revenue manager to hopefully get our listings back on track.

Time-stamps:

How the hosting experience has changed in 2026 (1:24)

Deciding to hand over the responsibility of revenue management (2:51)

Lowering rates to raise occupancy (4:38)

Revenue management results at our Luna rental (6:53)

Mentioned in This Episode:

Stay at Elysian (Luna): stayatelysian.com

The Commonwealth: airbnb.com/rooms

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

What all goes into finding a short-term rental property? Today, I’m chatting with my aunt Laurie Henry and sharing a behind-the-scenes look at our search to find her dream property in Montana. We’re discussing the properties we’ve seen so far, including the ones that have broken our hearts and the ones we still have hope for.

Time-stamps:

Laurie’s long-term rental history (1:37)

Laurie’s current management portfolio (4:01)

Our worst tenant stories (4:36)

Why Laurie is looking for a property in Montana (10:59)

The story of the heartbreaker house and other potential properties (13:58)

20% off your annual subscription of Lodgify (22:58)

The second trip to Montana and the renovated church (25:37)

The house with wow-factors and a view (35:07)

Lessons learned from the trips to Montana (39:35)

Mentioned in This Episode:

Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling