What Property Management System (PMS) should you use to create your custom direct booking site? In this first episode of the short and sweet summer series, I’m ranking a number of property management systems in terms of the best user experience and site customization.

Time-stamps:

My experience with property management systems (1:51)

How we build custom direct booking sites (4:12)

20% off your annual subscription of Lodgify (5:35)

Adding code to your custom site (6:37)

Not all property management systems are created equal (7:31)

Mentioned in This Episode:

Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Are you making the most of your 5-star reviews? Today I’m sharing a replay of episode 53, which is all about utilizing your short-term rental’s 5-star reviews throughout your marketing. Tune in for action steps beyond simply just posting the reviews to your Instagram story.

This episode originally aired as episode 53 on July 23, 2025.

Time-stamps:

Why you need to ask for 5-star reviews (5:56)

How to ask for a 5-star review (10:19)

20% off your annual subscription of Lodgify (13:30)

What to do with your 5-star reviews on Airbnb (15:37)

Reviews aren’t just for marketing (18:24)

When you earn less than 5 stars (19:58)

Mentioned in This Episode:

Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

You’ve got your colors, logo, and fonts, now what? In today’s episode, I’m diving deeper into branding and brand activations: the secret to bringing your brand experience to life. Plus, I’m sharing a number of real-life examples for short-term rentals, boutique hotels, and personal brands.

Time-stamps:

Wednesday Wins (0:50)

Defining brand activations (2:09)

Examples of brand activations (3:40)

How my clients have done brand activation (8:23)

20% off your annual subscription of Lodgify (14:15)

Brand activation for boutique hotels (15:16)

Brand activation for personal brands (19:52)

Creating your own brand activations (22:14)

Mentioned in This Episode:

Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify

Acadia Evergreen Retreat: acadiaevergreenretreat.com

The Homestead at Cunningham Creek on Airbnb: airbnb.com/room

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

When it comes to email marketing for your short-term rental, what makes it worth your while? In today’s episode, I’m taking a deeper look into StayFi, a WiFi marketing platform commonly used by short-term rental owners. I’m sharing whether or not I think StayFi is worth it, and what other email marketing platforms I’d consider as well.

Time-stamps:

Wednesday Wins (0:57)

What is StayFi and how do rates work? (2:15)

Why StayFi isn’t the best for your branding (5:55)

Could StayFi hurt your deliverability rates? (7:27)

20% off your annual subscription of Lodgify (10:20)

You can’t connect with guests before they book (11:27)

StayFi vs. traditional email marketing platforms (13:33)

Would I choose StayFi or a traditional platform? (17:52)

Mentioned in This Episode:

Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify

50% off your first year subscription to Flodesk: partners.flodesk.com/brand-and-market

Episode 98: Marketing Your Short-Term Rental in 2026: The Spider Web Strategy: podcasts.apple.com/us/podcast/98-marketing-your-short-term-rental-in-2026

Episode 31: Why Your Real Estate Business Needs to Utilize Email Marketing: podcasts.apple.com/us/podcast/31-why-your-real-estate-business-needs-to-utilize-email

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Cheers y’all! Today we are celebrating 100 episodes of the Brand & Market Podcast! I’m telling the story of how the podcast has evolved over time, the re-brand and coaching commitment that changed my entire trajectory, plus shouting out some of the amazing clients that I’ve had the privilege of working with because of the podcast.

Time-stamps:

Listener voicemails (0:42)

A podcast just wasn’t for me (5:05)

I started the Ali Rae Haney Show (7:41)

20% off your annual subscription of Lodgify (13:07)

Hiring Gaffin Creative and re-branding to Brand & Market (14:09)

The Podcasting for Business Program changed my entire trajectory (17:12)

Hitting my stride with the podcast (20:30)

What’s next? (23:30)

Client shout-outs (24:15)

Mentioned in This Episode:

Use code “BMPOD20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify

Episode 9: From 0 to Trust: How to Implement the 7-11-4 Rule in Your Brand Ecosystem: podcasts.apple.com/us/podcast/9-from-0-to-trust-how-to-implement-the-7-11-4-rule

Oversubscribed by Daniel Priestley

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Have you considered using Manychat to generate leads for your short-term rental? In today’s episode, I’m sharing what Manychat is, plus the three steps I’d take to get started with using it for my properties.

Time-stamps:

I want to feature you on Brand & Market’s 100th episode! (0:48)

Wednesday Wins (2:15)

Using Manychat (5:01)

My favorite feature in Manychat (6:50)

Create a local guide with insider knowledge (9:33)

20% off your annual subscription of Lodgify (13:16)

Offer a discount code (14:19)

Share a giveaway code (19:08)

Mentioned in This Episode:

Manychat: manychat.com

Leave me a voicemail for the 100th episode of Brand & Market: speakpipe.com/brandandmarket

Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify

Aligned Hospitality Management: ​​alignedhm.com

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Does your marketing strategy capture potential guests in its web? In today’s episode, I’m breaking down a short-term rental marketing plan using my “spider web” model. Plus, real-life examples to keep your guests in your web, before and after they book.

Time-stamps:

I want to feature you on Brand & Market’s 100th episode! (1:00)

Wednesday Wins (3:26)

What’s changed about marketing (5:45)

The marketing spider web model (7:40)

The discovery phase (10:20)

The trust-building phase (17:02)

20% off your annual subscription of Lodgify (20:48)

The conversion phase (31:08)

Continue to market after they’ve booked (38:40)

Mentioned in This Episode:

Leave me a voicemail for the 100th episode of Brand & Market: https://www.speakpipe.com/brandandmarket

Episode 53: How I’ve Earned a Perfect 5 Star Rating On My Airbnb Rental Property: podcasts.apple.com/us/podcast/53-how-ive-earned-a-perfect-5-star-rating-on-my

Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify

Sweet Adventures: Boutique Vacation Rental Management: sweetadventures.net

Seth Bolt: instagram.com/drsethbolt

Tori Bolt: instagram.com/toribolt

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Have you considered expanding your portfolio outside of short-term rentals? In today’s episode, I’m talking with capital raiser Yasha Wells about opportunities available for investors in industrial flex spaces. Plus, how to invest in these properties without having to do all the work typical of a short-term rental.

Time-stamps:

Meet Yasha Wells (1:47)

The transition from realtor to capital raiser (3:50)

Choosing to focus on industrial flex properties (6:26)

Yasha’s previous experiences with short-term rentals (13:44)

How private equity can create passive income (17:54)

Understanding what private equity is (20:01)

20% off your annual subscription of Lodgify (21:29)

How to find and connect with a potential operator (22:32)

Advice on becoming someone who raises capital (28:26)

One of Yasha’s best success stories (32:57)

When Yasha lost access to her Instagram (35:30)

How to be the best in your brand and market (41:14)

Mentioned in This Episode:

Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify

If I Had $50k to Invest… Here’s Exactly Where I’d Put It: investors.blueprintindustrialcapital.com/if-i-had-50k-to-invest

Before You Invest in a Real Estate Deal, Ask These 10 Questions: investors.blueprintindustrialcapital.com/tenquestionstoask

Connect with Yasha:

Website: blueprintindustrialcapital.com

Instagram: instagram.com/_yashawells

LinkedIn: linkedin.com/in/yashawells

Youtube: youtube.com/@yashawells

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling