Are you in the short-term rental business for real estate or hospitality? Maybe both? In today’s episode, I’m sharing how I use the property management system Lodgify to create a profitable short-term rental business while prioritizing guest experience.

Time-stamps:

Wednesday Wins (1:01)

The early check-in story that inspired today’s episode (3:57)

One unified inbox (10:23)

20% off your annual subscription of Lodgify (12:18)

Automated messaging (13:21)

Direct booking (16:47)

Communication with cleaners and stakeholders (19:21)

Mentioned in This Episode:

Use code “BMPOD20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify

Ian Joseph Branching Out Newsletter: ianjoseph.myflodesk.com/branching-out

Episode 79: Creating a Unique Rental Experience Through Boutique Hotels and Micro-Resorts with Ian Joseph: podcasts.apple.com/us/podcast/79-creating-a-unique-rental-experience-through

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Happy birthday to my husband, Caleb! In this episode, we reflect on our year of investing in short-term rentals and our newest property, Luna. Plus, our future goals for our short-term rental business.

Time-stamps:

Perspective on our newest property, Luna (2:55)

Thoughts on the interior and exterior design of Luna (21:24)

Reaction to the branding and expansion of Elysian (30:39)

Our short-term rental dreams (41:15)

Renovations on the Kentucky property (49:00)

Caleb’s favorite part of the year (56:52)

Caleb’s birthday wish (1:01:00)

Mentioned in This Episode:

Stay at Elysian: stayatelysian.com

Elysian on Instagram: instagram.com/stayatelysian

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

What if you could find your next rental property in just a few minutes? In today’s episode, returning guest Matt Sanderson tells us about the upgrade of his app, strIQ. Plus, how strIQ will help short-term rental owners and investors find and purchase their next properties.

Time-stamps:

Introducing strIQ and strIQ 2.0 (1:33)

Using strIQ to compare your rental comps (4:25)

The development of strIQ 2.0 (10:55)

Searching for properties across markets (14:52)

StrIQ success stories (19:29)

Purchasing properties with capital partners (24:57)

The story behind trusted partners on strIQ (26:42)

Investing through a capital partner program (35:05)

You don’t need a mega property to make money (38:19)

Become a founding member with strIQ (44:33)

Mentioned in This Episode:

Become a strIQ Founding Member: striq.com/join

Episode 50 How this App Is Changing The Rental Property Game: Matt Sanderson of strIQ: podcasts.apple.com/us/podcast/50-how-this-app-is-changing-the-rental-property-game

Use code “ali20” for 20% off the strIQ app: striq.com/pricing

Connect with Matt:

Website: striq.com

Instagram: instagram.com/mattsandersontx

Book A Call: striq.com/contact-striq

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

How much can your short-term rental business change in a year? I’m proof that things can change a LOT. In today’s episode, I’m recapping my experience at Level Up Your Listing 2026, plus my huge news… I’m a rising star!

Time-stamps:

What is Level Up Your Listing? (1:00)

How LUYL 2025 changed my trajectory (4:28)

Connections made at LUYL (6:47)

Lodgify (26:29)

Educational opportunities (27:57)

Mindset work (33:10)

I’m a rising star (37:06)

Mentioned in This Episode:

Get 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify

Episode 88 Interior Design for Short-Term Rentals with Brianna of Brianna Michele Interiors: podcasts.apple.com/us/podcast/interior-design-for-short-term-rentals-with-brianna

Episode 50 How this App Is Changing The Rental Property Game: Matt Sanderson of strIQ: podcasts.apple.com/us/podcast/50-how-this-app-is-changing-the-rental-property-game

Episode 35 Level Up Your Listing 2025: podcasts.apple.com/us/podcast/level-up-your-listing-from-setbacks-to-success-in-real

Victoria House: victoriahousesevierville.com

Brian Hatcher: instagram.com/hatch_capital

Katie Johnson: instagram.com/strlaw.with.katie

Ben Wolff: instagram.com/iambenwolff

Funk It Interiors: instagram.com/funkitinteriors

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

If I’m being honest, this has been a slow booking season. But I’m not going to panic. Listen in to today’s episode as I re-analyze my pricing strategy for my short-term rentals and see what I can learn from my price management tools.

Time-stamps:

Implementing a dynamic pricing strategy (2:05)

Adjusting price settings in PriceLabs (6:07)

Far-out and last-minute pricing (10:23)

Lodgify (12:30)

Learning from the neighborhood data (13:47)

Orphan day pricing (19:25)

My strategy for when my calendar isn’t full (20:48)

Mentioned in This Episode:

Get 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify

PriceLabs: hello.pricelabs.co/homepage/v1

AirDNA: airdna.co

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Want an inside look at my newest rental project? In today’s episode, I’m sharing the details of a potential project that hits extremely close to home. Spoiler alert: I'm thinking about a boutique hotel for our next short-term rental! Plus, a look at the thought process and considerations we’re making before we even make an offer.

Time-stamps:

Understanding myself and my business through human design (1:00)

Quantum surfing and creating my own luck (7:20)

My “boots on the ground” type of podcast (13:13)

Short-Term Rental Acquisition Checklist (14:37)

The story behind my partnership with Heather (15:30)

Discovering my potential next project (17:10)

Getting to see the potential (21:33)

Considering a real estate asset and offer price (25:23)

Historical renovation and the potential tax credit (26:45)

Researching for the branding and marketing (29:02)

Mentioned in This Episode:

Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklist

Episode 69 Buying for Short-Term Rental Opportunities: Elysian Airbnb Case Study [Part 1]: podcasts.apple.com/us/podcast/buying-for-short-term-rental-opportunities-elysian

The Action Academy: actionacademy.com

Quantum Surfing with Monica Laurence: quantumsurfing.com

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Does your rental have “scroll-stopping” interior design? In today’s episode, I’m talking with Brianna of Brianna Michele Interiors. We’re diving into her work on my newest short-term rental property, Luna, plus taking a glimpse into her rental design process.

Time-stamps:

Introducing Brianna of Brianna Michele Interiors (1:33)

Brianna’s initial reaction about designing Luna (5:28)

Starting from scratch with the brand design process (9:29)

The story behind Brianna Michele Interiors (13:58)

How transformation of interior design for short-term rentals (16:39)

Brianna’s property in Big Bear, California (18:48)

Co-hosting Services (21:00)

Bringing Luna to life through design (22:39)

Designing an elevated space for families (30:48)

The design research process (34:14)

A glimpse inside working with Brianna (41:07)

Brianna’s favorite design projects (42:42)

How to be the best in your brand and market (46:57)

Mentioned in This Episode:

Co-hosting Services: brandandmarket.co/cohosting

STR Essentials Freebie: briannamicheleinteriors.myflodesk.com/airbnbshoppingguide

Level Up Your Listing: brandandmarket--levelupyourlisting.thrivecart.com/luylsummit26-ga

Stay At Elysian: stayatelysian.com

Connect with Brianna:

Website: briannamicheleinteriors.com

Instagram: instagram.com/briannamicheleinteriors

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Many short-term rental owners think that I’m referring to logos and colors when I say brand strategy. But in this episode, I’m sharing what it actually is. I’m going page by page through a recent client’s brand strategy document, showing you exactly what a detailed brand strategy includes and what it does for your rental.

Time-stamps:

Brand overview (1:37)

Property tagline (3:15)

Mission statement (3:42)

Brand values (4:53)

Brand descriptors (7:16)

Designed tagline (8:58)

Guest profile (9:23)

Unique value proposition (14:56)

Messaging and stories (16:09)

Now you’re ready for brand design (23:02)

Mentioned in This Episode:

Episode 53 How I’ve Earned A Perfect 5-Star Rating On My Airbnb Rental Property: podcasts.apple.com/us/podcast/how-ive-earned-a-perfect-5-star-rating-on-my-airbnb

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling