エピソード

  • PepsiCo’s Zach Lain on Gen Z, Cultural Relevance, and Building Brands with Edge

    PepsiCo’s Zach Lain on Gen Z, Cultural Relevance, and Building Brands with Edge
    2025/06/04
    In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) sit down with Zach Lain, Head of Media Strategy and Investment at PepsiCo, to explore what it takes to build brand love in a culture-led, Gen Z-driven world. Zach pulls back the curtain on how PepsiCo’s media approach goes beyond paid ads, tapping into authentic, creative storytelling and earned attention. From breaking the traditional brief to partnering deeply with creators and platforms like TikTok and YouTube, Zach shares how PepsiCo thinks about cultural relevance, media innovation, and risk-taking. Learn why Lain’s philosophy centers around staying uncomfortable, thinking like an editor, and designing campaigns that start from culture—not just from product.
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    27 分
  • Molson Coors Brad Feinberg on Legacy Brand Reinvention, AI Strategy, and Marketing That Delivers

    Molson Coors Brad Feinberg on Legacy Brand Reinvention, AI Strategy, and Marketing That Delivers
    2025/05/21
    In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) sit down with Brad Feinberg, VP of Media, Digital, and eComm at Molson Coors, to talk about what it takes to evolve iconic brands in a modern marketing landscape. With nearly 30 years in the industry (16 of those at Molson Coors) Brad brings a sharp mix of creative thinking and data-led precision. From leading transformations in media, digital, and e-commerce to integrating generative AI, Brad shares why brand equity and performance shouldn't be siloed — and how keeping a modern mindset is the only way to avoid becoming obsolete.
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    28 分
  • Cutting Through the AI Hype and Marketing Chaos with Wells Fargo's Natasha Shaikh

    Cutting Through the AI Hype and Marketing Chaos with Wells Fargo's Natasha Shaikh
    2025/05/07
    In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) sit down with Natasha Shaikh, VP and Head of Paid Media at Wells Fargo. Natasha brings a sharp, no-nonsense perspective on what’s real (and what’s rebranded) when it comes to AI in marketing. She shares how marketers can cut through the noise, evaluate new platforms amidst regulatory uncertainty, and stay grounded in strategic partnerships that truly move the needle. From her career beginnings in digital agencies to overseeing paid media at one of America’s biggest banks, Natasha gets candid about the evolution of ad tech, the risks of platform association, and the power of treating partners with empathy and respect. Plus don’t miss her hilarious commentary on trash TV, the genius of The Office, and why Level Up by Ciara is her walk-up song.
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    32 分
  • From Streaming Screens to Brand Scenes: Roku’s Sarah Harms on Advertising That Actually Hits

    From Streaming Screens to Brand Scenes: Roku’s Sarah Harms on Advertising That Actually Hits
    2025/04/23
    In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (marketing executive) sit down with Sarah Harms, VP of Ad Measurement and Marketing at Roku, to unpack what it takes to build a modern brand inside one of the most complex ecosystems—streaming television. Sarah shares what makes Roku more than just a TV device, how her team translates a technically advanced ad platform into a story that actually resonates with marketers, and how personalization and AI are reshaping the relationship between brands and consumers. They get into the strategic evolution of Roku’s brand story, how to maintain clarity in a crowded landscape, and what it means to be both a consumer-loved platform and a business-critical media partner. Plus, you’ll hear a few of Sarah’s favorite brands, her thoughts on career pivots in ad tech, and why shoppable TV might be closer than you think.
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    22 分
  • Embracing the Future of Work: How Workday’s Erika Lamoreaux Drives Brand Innovation

    Embracing the Future of Work: How Workday’s Erika Lamoreaux Drives Brand Innovation
    2025/04/09
    In this exciting second episode of Marketecture’s The Brand Forum, hosts Josh Palau and Jeremy Bloom sit down with Erika Lamoreaux, one of the driving forces behind Workday’s renowned brand strategy. Discover how Erika and her team leverage Workday’s forward-thinking culture to deliver meaningful experiences for both customers and employees. From adopting fresh brand perspectives to navigating the evolving world of HR and finance solutions, Erika sheds light on the powerful ways Workday stays innovative in a fast-changing market. Don’t miss this compelling conversation packed with insights on collaboration, culture, and building a future-ready brand.
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    21 分
  • From Slim Jim Sizzle to Reddi-Wip Results: Cooking Up Conagra’s Marketing Magic w/ Alex Birchmeier

    From Slim Jim Sizzle to Reddi-Wip Results: Cooking Up Conagra’s Marketing Magic w/ Alex Birchmeier
    2025/03/26
    Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider's lens. In our inaugural episode, Josh and Jeremy sit down with Alex Birchmeier of Conagra Brands. Alex talks through testing new channels, pushing new boundaries, and all in all how he balances time and efforts across a powerhouse portfolio of brands.
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    27 分
  • Coming soon: The Brand Forum

    Coming soon: The Brand Forum
    2025/03/20
    The Brand Forum is the newest podcast from Marketecture. Every week we'll feature conversations with leading voices from brands, exploring their challenges, techniques, and vision for how to move advertising and marketing forward. Hosted by Marketecture co-founder Jeremy Bloom, and Pfizer's Josh Palau, we hope The Brand Forum will become one of your weekly "must listens".
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    1 分