In this episode of The Brand Blueprint, host Dana Ammons sits down with Deanna DeFelice, founder of Ovease—a breakthrough brand that’s changing the way people treat chronic period pain. Deanna shares her personal journey from Kansas City to Boston and back, how her own struggles with endometriosis led her to create Ovease, and why personalized nutrition is the next frontier in menstrual health.

🔑 Episode Highlights:

00:00 – Welcome to The Brand Blueprint

00:45 – Introducing Deanna DeFelice: From Kansas City to Boston and Back

02:20 – Rapid Fire Questions: Favorite Comfort Food, Best Productivity Hack, and More

05:00 – Deanna’s Personal Journey with Chronic Period Pain

07:45 – What is Ovease and Why It’s Different from Other Period Products

11:10 – From Patient to Founder: How Deanna Built a Health Brand from Scratch

14:35 – The Power of CIC’s Social Impact Accelerator and Mentorship Network

18:20 – Why Personalized, Nutrition-Based Solutions Matter

22:00 – What Founders Can Learn from Listening to Their Bodies and Audiences

25:40 – Ovease Product Line, R&D, and Future Vision

30:00 – Final Thoughts: What’s Next for Deanna and Ovease

📌 Key Takeaways for Founders:

- Solve for real pain: Ovease was built out of necessity—proof that the best innovations come from lived experience.

- Don’t overlook community: CIC’s accelerator and Boston’s ecosystem gave Deanna tools and mentorship she couldn’t find elsewhere.

- Talk to your customers early and often: Deanna credits direct user feedback for key pivots in her product development.

- Trust your gut—literally: Your own body’s signals might be the roadmap to your best ideas.

📺 Watch the full episode now at https://youtu.be/EljMz0nC6Hs

Follow Deanna and learn more about Ovease at www.ovease.com or @oveaselife on Instagram.

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