Why storytelling is the most powerful marketing tool for women over 40

In this episode of The Bold Biz Podcast, Jenny talks about storytelling and why sharing your real story is one of the most powerful ways to connect, build trust, and grow a business in midlife.

She opens up about the fears that held her back for years, feeling “too old,” worrying her life was boring, protecting her privacy, and questioning whether she had anything unique to share. Jenny shares how finally having the courage to talk openly about her side hustle trials and errors, perfectionism, and self doubt led to deeper connection with her audience and messages from women who felt seen and understood.

This episode is a reminder that storytelling is not about oversharing or having a dramatic life story. It is about being a few steps ahead, being honest about what you have learned, and letting your audience get to know the human behind the business.

Jenny also talks about how storytelling can be used in marketing without feeling fake or salesy, and why someone listening right now might need to hear your story more than you realize.

If you are a woman over 40 building a business, starting over, or trying to show up more authentically online, this episode will encourage you to trust that your experiences matter and that connection always beats perfection.

💡 In this episode, you will hear:
• Why storytelling creates trust faster than any marketing strategy
• The fear of feeling too old or uninteresting and how it holds women back
• How sharing imperfect experiences builds real connection
• Why you do not need to have everything figured out to share your story
• Simple ways to use storytelling in your content and marketing
• A reminder that your life experience is an asset, not a liability

This episode will inspire you to stop waiting until you feel ready and start sharing from where you are, knowing that your story could be exactly what someone else needs to hear.

⭐ LINKS AND RESOURCES

Join the membership, The Bold Biz Collective:
https://www.skool.com/the-bold-biz-collective-5477/about?ref=452be9165f334da2943a1959010dd81c

Follow The Bold Biz on Instagram:
https://www.instagram.com/theboldbiz/

Email:
hello@theboldbiz.com

Website:
https://www.theboldbiz.com

The story behind my book and why your creative journey matters

In this episode of The Bold Biz Podcast, Jenny takes you behind the scenes of one of the most meaningful chapters in her life, the journey of writing and self publishing her book Mitan & Moni.

She shares the real, honest story of how a family tale from the late 60's turned into a book that would shape her confidence, her creativity, and her future business. From interviewing her mom and aunt in Naples, Florida to holding the printed book for the first time to appearing on Swedish morning TV, Jenny opens up about both the magic and the disappointment that followed. 💗

This episode is a powerful reminder that not every project needs to become a bestseller or a financial success to matter. Some creations are meant to shape you, strengthen you, and prepare you for what comes next.

Jenny shares how writing this book taught her discipline, persistence, storytelling, and the courage to finish what she starts, lessons that later helped her step into the Bold Biz, this podcast, and the membership she now leads.

If you have a creative project on your heart, something you have dreamed of starting for years, this episode will remind you that it is never too late and that the value of creating goes far beyond the outcome. ✨

💡 In this episode, you will hear:
• The emotional origin of Jenny’s book Mitan & Moni
• What she learned from interviewing her mom and aunt about their Hollywood journey
• The realities of self publishing while working full time and raising twins
• What happened after the book launched and why the outcome surprised her
• How she reframed the experience from disappointment to deep personal growth
• Why not every project needs to succeed to change your life
• A gentle reminder that your story and creativity matter more than perfection

This episode will inspire you to pick up the creative ideas you have put on the shelf and trust that the process itself might be the thing that transforms you.

Buy the book, Mitan and Moni:
https://a.co/d/9MRqRvD

Join the membership, The Bold Biz Collective:
https://www.skool.com/the-bold-biz-collective-5477/about?ref=452be9165f334da2943a1959010dd81c

Follow The Bold Biz on Instagram:
https://www.instagram.com/theboldbiz/

Email:
hello@theboldbiz.com

Website:
https://www.theboldbiz.com

In this episode of The Bold Biz Podcast, Jenny gets honest about the reality of today’s world and why women over 40 need their own source of income more than ever before. Job security is no longer guaranteed, retirement savings feel uncertain, and the rise of AI is changing the workplace faster than we expected.

But instead of letting fear take over, this episode shows you the empowering side of all of this, you have more opportunities than ever before to create your own stability, freedom, and choices. 💗

Jenny shares personal stories, powerful insights from mentors like Marie Forleo, Amy Porterfield, and Jenna Kutcher, and breaks down why midlife is actually the perfect time to start building something of your own. You will hear how a side business builds confidence, creates safety, and gives you options for your future, no matter where you are starting from. ✨

And yes, AI plays a huge role. Jenny explains how today’s tools make it easier than ever to create digital products, sell services, build automations, and design income streams that fit your lifestyle, even if you only have a few hours a week.

💡 In this episode, you will hear:
• Why job security is disappearing for everyone, even in “safe” careers
• How a side income gives you breathing room, peace of mind, and choice
• Why women 40 plus are uniquely positioned to succeed at online business
• The mindset shift that helps you start, even if you feel behind
• How AI levels the playing field and speeds up your success
• Simple side income ideas you can start with very little time
• How to build confidence, skills, and financial security in midlife
• Why “done is better than perfect” is the rule that will take you far

If you have ever felt financially vulnerable, stuck in your job, or nervous about the future, this episode will help you feel empowered, hopeful, and ready to take your next bold step ✨

Join the membership, The Bold Biz Collective:
https://www.skool.com/the-bold-biz-collective-5477/about?ref=452be9165f334da2943a1959010dd81c

Follow The Bold Biz on Instagram:
https://www.instagram.com/theboldbiz/

Email:
hello@theboldbiz.com

Website:
https://www.theboldbiz.com

Systeme.io (Affiliate Link):
https://systeme.io/?sa=sa0127489850ec8f668b5abdc09781294ba2cb5466

AI Content Made Easy Presale:
https://www.theboldbiz.com/aioptin

In this episode of The Bold Biz Podcast, Jenny opens up about one of the most important mindset shifts for women building an online business in midlife, learning how to create and protect your momentum.

She shares why motivation is never enough, why it disappears right when you need it most, and how micro consistency is what actually changes your business, your confidence, and your life.

With personal stories about fitness, side hustles, social media growth, full time work, comparison traps, and staying committed even when results are slow, Jenny breaks down the truth all women 40+ need to hear.

If you have ever stopped and started your business a hundred times, if you feel frustrated with slow progress, or if you are tired of losing momentum every time life gets busy, this episode will speak right to your heart 💗

💡 In this episode, you will hear:
• Why motivation always fades and what to trust instead
• How momentum makes everything easier, even when you feel tired or stuck
• The fitness story that taught Jenny how momentum works in real life
• Why micro consistency beats all or nothing thinking
• How comparison kills momentum and how to break free from it
• Simple tools and mindset shifts you can use today to get moving again
• The 5 second rule, the two day rule, and why small wins matter so much
• Why the woman who keeps going, even imperfectly, is the woman who wins

If you have been waiting to feel ready, inspired, or motivated, this episode will gently pull you back into action, one tiny step at a time ✨

⭐ LINKS AND RESOURCES:

• Join the membership The Bold Biz Collective at:
https://www.skool.com/the-bold-biz-collective-5477/about?ref=452be9165f334da2943a1959010dd81c

• Follow The Bold Biz on Instagram: @theboldbiz
https://www.instagram.com/theboldbiz/

• Email: hello@theboldbiz.com
• Website: https://www.theboldbiz.com

In this episode of The Bold Biz Podcast, Jenny dives into a topic so many women over 40 quietly struggle with but rarely talk about, the fear of being visible online. 💗

From camera anxiety and comparison to worrying about coworkers or friends watching your content, Jenny breaks down the real emotional layers behind visibility and why it feels so vulnerable for so many midlife women.

She also explores the huge rise of faceless creators and why choosing a faceless style of content is not hiding, it is protecting your confidence, your privacy, and your energy. You will learn how you can build a powerful online business using your voice, your ideas, and your creativity without ever needing to show your face. 🌿

This is an honest, comforting conversation for any woman who has ever thought, I want to grow an online business but I really do not want to be on camera.

💡 In this episode, you will hear:
• Why visibility feels uncomfortable for so many midlife women
• Jenny’s personal experience with camera shyness and judgment
• The rise of faceless creators and why it is becoming so common
• Real ways to grow a business without showing your face
• How faceless creating can actually make you more consistent and less stressed
• A new way to think about confidence so it feels gentler and more realistic 💫

If visibility has been holding you back, this episode will help you feel seen, understood, and reminded that your ideas matter more than your face ever will.

⭐ LINKS AND RESOURCES

Join the membership
https://theboldbiz.com

Follow Jenny on Instagram
https://www.instagram.com/theboldbiz

Email
hello@theboldbiz.com

Website
www.theboldbiz.com

In this third episode of The Bold Biz Podcast, Jenny opens up about one of the biggest mindset blocks holding women back – perfectionism.

She shares how years of trying to make everything “just right” kept her stuck in endless tweaking and second-guessing, and how she finally learned that done is better than perfect. From launching her first podcast episode imperfectly on purpose to embracing the Swedish concept of lagom (“just right”), Jenny walks you through the mindset shifts that build confidence, not perfection.

💡 In this episode, you’ll hear:
• Why perfectionism is often fear in disguise and how to break free from it
• The real reason chasing “perfect” slows your growth
• Why taking imperfect action creates confidence faster than waiting to be ready
• How to use the “lagom” mindset to stay balanced and move forward
• The story behind Jenny’s first imperfect podcast episode and why she’s proud of it

If you’ve ever delayed a launch, a post, or a dream because you wanted it to be perfect, this episode will help you release that pressure and take your next bold step, imperfectly, but powerfully! ✨

🎧 Listen now and learn how to stop waiting for perfect, start creating momentum, and grow through action. 💖

Links and Resources:
• Join the membership: The Bold Biz Collective
• Follow Jenny on Instagram: @theboldbiz
• Email: hello@theboldbiz.com
• Website: www.theboldbiz.com

In this second episode of The Bold Biz Podcast, Jenny opens up about one of the biggest traps creative women fall into — shiny object syndrome. She shares how constantly chasing new ideas kept her stuck for years and how learning to stay focused helped her finally build real progress with The Bold Biz.

From print-on-demand stores and coloring books to digital products and website templates, Jenny gets honest about her own “idea hopping” phase and what it taught her about patience, purpose, and progress.

💡 In this episode, you’ll hear:
• Why new ideas feel so addictive — and how to break that cycle
• How to choose one priority that truly moves your business forward
• The 90-day rule that builds consistency and momentum
• Why comparing yourself to others only slows your growth
• The mindset shift that turned scattered energy into steady progress

If you’ve ever felt stuck in “start-and-stop” mode or find yourself constantly distracted by the next exciting idea, this episode is for you.

🎧 Listen now and get inspired to slow down, focus, and finally finish what you start — because your breakthrough isn’t in the next idea, it’s in the one you already have.

Links and Resources:
• Join the membership: The Bold Biz Collective
• Follow Jenny on Instagram: @theboldbiz
• Email: hello@theboldbiz.com
• Website: www.theboldbiz.com

In this first episode of The Bold Biz Podcast, Jenny opens up about her real, messy, and inspiring journey of trying every side hustle under the sun — from freelancing, print-on-demand, and digital products, to writing a book and becoming a life coach — before finally finding what truly lights her up.

She shares how years of trial and error (and plenty of “start and stop” moments) taught her to let go of chasing perfection and comparison, and instead focus on what feels aligned, fulfilling, and fun.

From her early “Entrepreneurial Gals” days to launching The Bold Biz Collective and now this podcast, Jenny reflects on how she turned fear and overwhelm into courage, clarity, and confidence — all while embracing midlife as the perfect time to start fresh.

💡 In this episode, you’ll hear:
• What inspired Jenny to finally start The Bold Biz after years of trial and error
• How she shifted from chasing money to creating from passion and purpose
• Why podcasting feels like the most authentic way to connect (no filters, no video, just heart)
• Her honest thoughts on AI, burnout, comparison, and finding your “thing” later in life
• How The Bold Biz Collective was born — and what it’s really about

If you’ve ever felt “too old,” “too late,” or “too behind” to start your dream business, this episode is for you.

🎧 Listen now and get inspired to take your next bold step — one that feels aligned, intentional, and completely yours.

Links and Resources:
• Join the membership: The Bold Biz Collective
• Follow Jenny on Instagram: @theboldbiz
• Email: hello@theboldbiz.com
• Website: www.theboldbiz.com