Why storytelling is the most powerful marketing tool for women over 40

In this episode of The Bold Biz Podcast, Jenny talks about storytelling and why sharing your real story is one of the most powerful ways to connect, build trust, and grow a business in midlife.

She opens up about the fears that held her back for years, feeling “too old,” worrying her life was boring, protecting her privacy, and questioning whether she had anything unique to share. Jenny shares how finally having the courage to talk openly about her side hustle trials and errors, perfectionism, and self doubt led to deeper connection with her audience and messages from women who felt seen and understood.

This episode is a reminder that storytelling is not about oversharing or having a dramatic life story. It is about being a few steps ahead, being honest about what you have learned, and letting your audience get to know the human behind the business.

Jenny also talks about how storytelling can be used in marketing without feeling fake or salesy, and why someone listening right now might need to hear your story more than you realize.

If you are a woman over 40 building a business, starting over, or trying to show up more authentically online, this episode will encourage you to trust that your experiences matter and that connection always beats perfection.

💡 In this episode, you will hear:
• Why storytelling creates trust faster than any marketing strategy
• The fear of feeling too old or uninteresting and how it holds women back
• How sharing imperfect experiences builds real connection
• Why you do not need to have everything figured out to share your story
• Simple ways to use storytelling in your content and marketing
• A reminder that your life experience is an asset, not a liability

This episode will inspire you to stop waiting until you feel ready and start sharing from where you are, knowing that your story could be exactly what someone else needs to hear.

⭐ LINKS AND RESOURCES

Join the membership, The Bold Biz Collective:
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Email:
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Website:
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The story behind my book and why your creative journey matters

In this episode of The Bold Biz Podcast, Jenny takes you behind the scenes of one of the most meaningful chapters in her life, the journey of writing and self publishing her book Mitan & Moni.

She shares the real, honest story of how a family tale from the late 60's turned into a book that would shape her confidence, her creativity, and her future business. From interviewing her mom and aunt in Naples, Florida to holding the printed book for the first time to appearing on Swedish morning TV, Jenny opens up about both the magic and the disappointment that followed. 💗

This episode is a powerful reminder that not every project needs to become a bestseller or a financial success to matter. Some creations are meant to shape you, strengthen you, and prepare you for what comes next.

Jenny shares how writing this book taught her discipline, persistence, storytelling, and the courage to finish what she starts, lessons that later helped her step into the Bold Biz, this podcast, and the membership she now leads.

If you have a creative project on your heart, something you have dreamed of starting for years, this episode will remind you that it is never too late and that the value of creating goes far beyond the outcome. ✨

💡 In this episode, you will hear:
• The emotional origin of Jenny’s book Mitan & Moni
• What she learned from interviewing her mom and aunt about their Hollywood journey
• The realities of self publishing while working full time and raising twins
• What happened after the book launched and why the outcome surprised her
• How she reframed the experience from disappointment to deep personal growth
• Why not every project needs to succeed to change your life
• A gentle reminder that your story and creativity matter more than perfection

This episode will inspire you to pick up the creative ideas you have put on the shelf and trust that the process itself might be the thing that transforms you.

Buy the book, Mitan and Moni:
https://a.co/d/9MRqRvD

Join the membership, The Bold Biz Collective:
https://www.skool.com/the-bold-biz-collective-5477/about?ref=452be9165f334da2943a1959010dd81c

Follow The Bold Biz on Instagram:
https://www.instagram.com/theboldbiz/

Email:
hello@theboldbiz.com

Website:
https://www.theboldbiz.com

In this episode of The Bold Biz Podcast, Jenny gets honest about the reality of today’s world and why women over 40 need their own source of income more than ever before. Job security is no longer guaranteed, retirement savings feel uncertain, and the rise of AI is changing the workplace faster than we expected.

But instead of letting fear take over, this episode shows you the empowering side of all of this, you have more opportunities than ever before to create your own stability, freedom, and choices. 💗

Jenny shares personal stories, powerful insights from mentors like Marie Forleo, Amy Porterfield, and Jenna Kutcher, and breaks down why midlife is actually the perfect time to start building something of your own. You will hear how a side business builds confidence, creates safety, and gives you options for your future, no matter where you are starting from. ✨

And yes, AI plays a huge role. Jenny explains how today’s tools make it easier than ever to create digital products, sell services, build automations, and design income streams that fit your lifestyle, even if you only have a few hours a week.

💡 In this episode, you will hear:
• Why job security is disappearing for everyone, even in “safe” careers
• How a side income gives you breathing room, peace of mind, and choice
• Why women 40 plus are uniquely positioned to succeed at online business
• The mindset shift that helps you start, even if you feel behind
• How AI levels the playing field and speeds up your success
• Simple side income ideas you can start with very little time
• How to build confidence, skills, and financial security in midlife
• Why “done is better than perfect” is the rule that will take you far

If you have ever felt financially vulnerable, stuck in your job, or nervous about the future, this episode will help you feel empowered, hopeful, and ready to take your next bold step ✨

Join the membership, The Bold Biz Collective:
https://www.skool.com/the-bold-biz-collective-5477/about?ref=452be9165f334da2943a1959010dd81c

Follow The Bold Biz on Instagram:
https://www.instagram.com/theboldbiz/

Email:
hello@theboldbiz.com

Website:
https://www.theboldbiz.com

Systeme.io (Affiliate Link):
https://systeme.io/?sa=sa0127489850ec8f668b5abdc09781294ba2cb5466

AI Content Made Easy Presale:
https://www.theboldbiz.com/aioptin