Why storytelling is the most powerful marketing tool for women over 40

In this episode of The Bold Biz Podcast, Jenny talks about storytelling and why sharing your real story is one of the most powerful ways to connect, build trust, and grow a business in midlife.

She opens up about the fears that held her back for years, feeling “too old,” worrying her life was boring, protecting her privacy, and questioning whether she had anything unique to share. Jenny shares how finally having the courage to talk openly about her side hustle trials and errors, perfectionism, and self doubt led to deeper connection with her audience and messages from women who felt seen and understood.

This episode is a reminder that storytelling is not about oversharing or having a dramatic life story. It is about being a few steps ahead, being honest about what you have learned, and letting your audience get to know the human behind the business.

Jenny also talks about how storytelling can be used in marketing without feeling fake or salesy, and why someone listening right now might need to hear your story more than you realize.

If you are a woman over 40 building a business, starting over, or trying to show up more authentically online, this episode will encourage you to trust that your experiences matter and that connection always beats perfection.

💡 In this episode, you will hear:
• Why storytelling creates trust faster than any marketing strategy
• The fear of feeling too old or uninteresting and how it holds women back
• How sharing imperfect experiences builds real connection
• Why you do not need to have everything figured out to share your story
• Simple ways to use storytelling in your content and marketing
• A reminder that your life experience is an asset, not a liability

This episode will inspire you to stop waiting until you feel ready and start sharing from where you are, knowing that your story could be exactly what someone else needs to hear.

⭐ LINKS AND RESOURCES

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