In this episode of The Bhandwagon Podcast, we speak to @muhammadayyubmbe , a visionary figure whose influence spans both community leadership and the global music industry. Awarded an MBE for his service and impact, Ayub is widely recognised for helping orchestrate the careers of legendary artists including Nusrat Fateh Ali Khan, Malkit Singh, Bally Sagoo, and many more.

He also reflects on his landmark work with Universal Music Group, helping bridge South Asian music with mainstream global platforms. A powerful conversation about legacy, leadership, and shaping culture across generations.

In this Episode!

00:00:00 Intro

00:05:02 Dealing with Family Pressures, Racism & Culture

00:10:06 The journey of music

00:13:20 @bhujhangy Group

00:13:55 The First Asian Radio Presenter

00:17:50 OSA International & Intro into the legends @theofficialnusrat , @malkitsingh_goldenstar & @ballysagooofficial

00:21:40 Raj Kapoor & Rishi Kapoor Effect

00:30:30 Nusrat Fateh Ali Khan was an institution

00:38:44 Life after Death

00:41:08 Malkit & Bally Sagoo

00:46:00 @womadfestival Festivals

00:49:10 @nelson_mandela_oficial & @itspetergabriel

00:53:00 OSA Peak

00:56:00 Universal Music Group

00:59:00 Partners In Rhyme

01:01:00 Bhandwagons’

& Much Much More!!!!!

The inside story behind the deal with @universalmusicmena @universalmusicindia

🤝 A special thanks and acknowledgement to @sanujeetb @devsanyal & @gauravchaturvedi1 for their roles in this journey,

Bhandwagon Podcast Platform links

https://linktr.ee/RickyBhandal (Link in Bio)

Powered By:

🎥 @sewa_jagpal

🏠 @mahirsexperience

Available On

@applepodcasts

@spotifypodcasts

@amazonmusicuk

@gaanapodcasts

@youtube (Video)

Only Randz joins us for real conversations about music, culture and the journey behind the grind. From creative evolution to navigating the industry on your own terms, Only Randz keeps it honest, sharing insights, lessons and moments that don’t always make it to the highlight reel. It’s an unfiltered breakdown of mindset, movement and what it really takes to stay consistent while building something meaningful.

In this Episode!

Content skills

Only Randz No 1 best seller book

North America content creators

Race to the bottom

Gang issues

Katapa / Sangtar / Param

Long Form vs Short Form

Stand Up Comedy

Stranger Things

Music

Artists upset

Echo chambers

Politics / North American Students

Future

Bhandwagons

& Much Much More!!!!!

Bhandwagon Podcast Platform links

https://linktr.ee/RickyBhandal (Link in Bio)

Powered By:

🎥 @sewa_jagpal

🏠 @mahirsexperience

Available On

@applepodcasts

@spotifypodcasts

@amazonmusicuk

@gaanapodcasts

@youtube (Video)

In this Christmas special we have Beant Dhillon and Amar from Ramblings of a Sikh for a no-holds-barred reflection on the year that was 2025.

From cultural wins and creative breakthroughs to lessons learned the hard way, they unwrap the highs, the lows, and everything in between. Brutal honesty, humour, and the kind of conversations you only get when the mics are on and the mince pies are out. Listen to the sharp insights on identity, community, faith, and the evolving South Asian creative space, alongside a few laughs and festive side-eyes at the chaos of the year.

In this Episode!

Who had the best 2025

Diljit vs Karan

Guest Lists

Beant and his splinters

Ramblings rant on people who don’t read

Cinema

Music

2026

Future work

& Much Much More!!!!!

Bhandwagon Podcast Platform links

https://linktr.ee/RickyBhandal (Link in Bio)

Powered By:

🎥 @sewa_jagpal

🏠 @mahirsexperience

Available On

@applepodcasts

@spotifypodcasts

@amazonmusicuk

@gaanapodcasts

@youtube (Video)

Aman Hayer is one of the most influential producers and music directors in the UK Punjabi and global Bhangra scene. With a career spanning over two decades, he rose to prominence in the early 2000s through genre-defining projects such as Deja Vu, Reminisce, and the iconic Groundshaker series.

Aman Hayer has played a key role in shaping the sound of diaspora Punjabi music while also mentoring and producing for numerous artists along the way.

In 2025, he returns with GS3 (Groundshaker 3) — a continuation of the legendary series that reconnects his classic sound with today’s generation. The album represents both a revival of his musical legacy and an evolution of his production style in the modern Punjabi music landscape.

In this Episode!

Journey into music

Having the best people around him

Jazzy B & Sukshinder Shinda

GS3 The Album

Working with Artist

GS3 Part 1 & GS3 Part 2

Music Industry Now

Trends

Future work

& Much Much More!!!!!

Bhandwagon Podcast Platform links

https://linktr.ee/RickyBhandal (Link in Bio)

Powered By:

🎥 @sewa_jagpal

🏠 @mahirsexperience

Available On

@applepodcasts

@spotifypodcasts

@amazonmusicuk

@gaanapodcasts

@youtube (Video)

Peony Hirwani is a journalist, editor, and cultural commentator shaping the way South Asian music, identity, and creativity are understood on a global stage. As a Senior Editor at Rolling Stone India, she covers the evolving landscape of Indian music, from hip hop to independent artists—while also exploring the intersection of culture, business, and storytelling.

Her work has appeared in major international outlets including Billboard, The Independent, Business Insider, Harper’s Bazaar, and Vogue Arabia, showcasing her range across music, lifestyle, and cultural reporting.

With a growing influence across South Asian journalism, Peony stands out as a voice championing authenticity, artistic integrity, and the next generation of global South Asian creatives.

In this Episode!

00:00:00 Intro

00:03:40 Journey for Journalism

00:08:40 Against Tokenism

00:12:39 Balancing Cultures & Representation

00:15:00 Brown Pound

00:18:30 Push/Pull Marketing Strategies in India

00:34:00 Being constructive under pressure

00:36:05 Big Labels buying culture

00:39:00 Ai Challenges

00:44:00 Future

00:46:30 Bhandwagons’

& Much Much More!!!!!

Bhandwagon Podcast Platform links

https://linktr.ee/RickyBhandal (Link in Bio)

Powered By:

🎥 @sewa_jagpal

🏠 @mahirsexperience

Available On

@applepodcasts

@spotifypodcasts

@amazonmusicuk

@gaanapodcasts

@youtube (Video)

This festive special brings together two incredible global talents — Gurinder Chadha & Kunal Nayyar, for a warm, insightful, and humorous conversation inspired by their new film, Christmas Karma.

We dive into the creative journey behind the project, exploring how the film reimagines a classic Christmas tale through South Asian identity, family, culture, and community. Gurinder & Kunal share personal reflections, and the importance of telling stories that bridge cultures while staying rooted in heritage.

Christmas Karma is a heart-warming, inspiring and deeply entertaining film perfect for the holiday season.

Christmas Karma is out NOW in cinemas only!

Bhandwagon Podcast Platform links

https://linktr.ee/RickyBhandal (Link in Bio)

Powered By:

🎥 @sewa_jagpal

🏠 @mahirsexperience

Available On

@applepodcasts

@spotifypodcasts

@amazonmusicuk

@gaanapodcasts

@youtube (Video)

Beant Dhillon is a dynamic voice in South Asian media and culture, known for his perspectives into identity, creativity and community, he brings both insight and authenticity to conversations.

Having developed a strong reputation for connecting the diasporic experience with global trends, Beant marries his roots in South Asian storytelling with a modern, inclusive vision. Whether spotlighting emerging artists, cultural movements or identity shifts, his work speaks to a generation straddling heritage and innovation.

In this Episode!

Short content vs Long content for validation

How to fight a echo chamber

Positive content

Media eco system

Soft Power31:00

Rage Baiting

Why do this

Circle of trust

Seva

What’s annoyed you

Self reflection (Apologies from Ricky)

Let things go

Future

Bhandwagons’

& Much Much More!!!!!

Bhandwagon Podcast Platform links

https://linktr.ee/RickyBhandal (Link in Bio)

Powered By:

🎥 @sewa_jagpal

🏠 @mahirsexperience

Available On

@applepodcasts

@spotifypodcasts

@amazonmusicuk

@gaanapodcasts

@youtube (Video)

Amanda Dorenberg is a technology & media executive with a passion for disruption. Her work has been featured in Mashable, Forbes Tech, Elle India, TechTimes, among other top international publications. Amanda is an active contributor to Forbes Tech Council, Entrepreneur Magazine, Fast Company Executive Board & Rolling Stone Culture Council.

Amanda is the Founder and CEO of Megalomaniac Inc., a 360 media company focused on content, strategy, community and connection, which also includes a talent division representing fashion & commercial models and emerging artists. She is also the Founder and CEO of Future Society Foundation Inc., a not-for-profit focused on providing a platform for marginalized youth in the fashion, art and entertainment sectors.

Formerly the Co-Founder of ArtsHouse Media Group (AMG), the parent company to Billboard Canada, Billboard UK, Rolling Stone Quebec, and more, where she served as CEO to each title.

With a diverse background in the fashion, media and advertising sectors, Amanda has built multiple businesses over her 20+ year career including two successful tech exits sold to publicly traded companies by the age of 34.

In this Episode!

Imposter syndrome?

Firmness in belief

Fashion

Leadership & Tech

Journey into music

Panjabi & Canada Music Scene

Billboard & Rolling Stone

Diverse audience

Reflection

Legacy media

Ai

5 years & projects

Bhandwagons’

& Much Much More!!!!!

Bhandwagon Podcast Platform links

https://linktr.ee/RickyBhandal (Link in Bio)

Powered By:

🎥 @sewa_jagpal

🏠 @mahirsexperience

Available On

@applepodcasts

@spotifypodcasts

@amazonmusicuk

@gaanapodcasts

@youtube (Video)