In this episode of The Bhandwagon Podcast, we speak to @muhammadayyubmbe , a visionary figure whose influence spans both community leadership and the global music industry. Awarded an MBE for his service and impact, Ayub is widely recognised for helping orchestrate the careers of legendary artists including Nusrat Fateh Ali Khan, Malkit Singh, Bally Sagoo, and many more.

He also reflects on his landmark work with Universal Music Group, helping bridge South Asian music with mainstream global platforms. A powerful conversation about legacy, leadership, and shaping culture across generations.

In this Episode!

00:00:00 Intro

00:05:02 Dealing with Family Pressures, Racism & Culture

00:10:06 The journey of music

00:13:20 @bhujhangy Group

00:13:55 The First Asian Radio Presenter

00:17:50 OSA International & Intro into the legends @theofficialnusrat , @malkitsingh_goldenstar & @ballysagooofficial

00:21:40 Raj Kapoor & Rishi Kapoor Effect

00:30:30 Nusrat Fateh Ali Khan was an institution

00:38:44 Life after Death

00:41:08 Malkit & Bally Sagoo

00:46:00 @womadfestival Festivals

00:49:10 @nelson_mandela_oficial & @itspetergabriel

00:53:00 OSA Peak

00:56:00 Universal Music Group

00:59:00 Partners In Rhyme

01:01:00 Bhandwagons’

& Much Much More!!!!!

The inside story behind the deal with @universalmusicmena @universalmusicindia

🤝 A special thanks and acknowledgement to @sanujeetb @devsanyal & @gauravchaturvedi1 for their roles in this journey,

Bhandwagon Podcast Platform links

https://linktr.ee/RickyBhandal (Link in Bio)

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