This week on The Battle Between, we’re joined by a powerhouse of purpose, grit, and transformation—legendary Navy SEAL veteran, speaker, author, and mental conditioning coach, Floyd McClendon Jr.

His journey spans from the South Side of Chicago to global battlefields, boardrooms, and the halls of public office. With 25 years in the U.S. Navy—including 15 as a SEAL—he's faced battles that tested every ounce of resilience, from surviving combat deployments to enduring a life-altering motorcycle accident and the pressures of two U.S. congressional campaigns.

Today, Floyd continues to serve as a city councilman, a student in SMU’s Executive MBA program, and a future law school candidate. He’s also the author of Hard Earned Lessons and Elevate & Empower, with a new solo book dropping in October 2025.

Floyd McLendon Jr consistently shows up with discipline, intention, and unshakable purpose. Buckle up—this story is a battle you won’t want to miss.

"It's not just enough to do it for yourself, we are on this earth to serve."

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This week on The Battle Between, we're joined by a true warrior in every sense of the word. A retired Marine Corps Chief Warrant Officer 5 with 28 years of service, Quint Avenetti brings a lifetime of experience forged through combat, mentorship, and the relentless pursuit of purpose.

From humble beginnings in a small adobe home to leading in some of the Marine Corps most technical and high-pressure domains—targeting, fires, radar, and beyond—he’s lived the full spectrum of what it means to serve with honor.

But beyond the uniform, he’s a husband, a father to three amazing young men, a mentor to veterans and youth alike, a black belt in kickboxing , a published author on leadership, and the proud holder of two U.S. patents.

He’s here not just because he’s accomplished, but because he lives with intentionality, stoicism, and a heart that beats for service. Listen as we dive deep into the power of vision, emotional strength, resilience, and the veteran’s path forward.

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On this episode of The Battle Between, we’re sitting down with Geoffrey Lyons—a fourth-generation Rockwall native, U.S. Army veteran, and unapologetic marketing and sales powerhouse.

Geoff brings his signature bold energy and passion for service, shaped by some of life’s fiercest battles—from surviving 33 days in the hospital with COVID to pushing through the pain of shingles while deployed in Syria with Special Operations Forces.

He’s gone from slinging VHS tapes at Blockbuster to becoming a top 1% real estate producer in North Texas. He’s a guy who’s danced with death, chased down terrorists, and still somehow found time to master Guitar Hero and balance a soccer ball on his bald dome.

Geoff is here because he believes in what we’re building and wants to pour value into this community—sharing lessons from the trenches of life, war, business, and personal growth.

Follow Geoff on all platforms @TheGeoffreyLyons—you’ll want to keep up.

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